Lego Lord of the Rings
FailThe top 5 brands take 100% of clicks, so Lego Lord of the Rings is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £853K/yr472K searches / yr
- 90-day growth
- +14.8%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 115 sellers
Flapen Score
Lego Lord of the Rings against its category
The dotted line is the Toys & Games average. Past it, Lego Lord of the Rings is stronger. Inside it, weaker.
Market
The Lego Lord of the Rings market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Lord of the Rings 472K times last year and spent an estimated £853K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £853K a year.
- Searches, last 12 months
- 472K
- Growth, 90 days vs prior 90
- +14.8%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £853Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- lego lord of the rings204K searches a year
02 · Price
A sale here is worth £139.16.
Listings sell for £139.16 on average, from £15.13 to £653.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £139.16 that is £35K to £70K a year per listing.
- Average price
- £139.16above the $15 to $100 sweet spot
- Price range
- £15.13–£653.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £35K–£70K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,318 within Building & Construction Toys. It carries 385 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #2,318in Building & Construction Toys
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 385per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Lego Lord of the Rings products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO Icons The Lord of the Rings: Rivendell - Collectible LotR Display Set for Adults with 15 Unique Minifigures incl. Gandalf Legolas Aragorn & Frodo - 10316
- Price
- £311.90
- Rating
- 4.8/5
- Reviews
- 1,456
- Age
- 3y ago
LEGO Icons The Lord of the Rings: Barad-dûr Model Movie Memorabilia Building Set for Adults Gift Idea for Men & Women Includes Sauron Gothmog Orc Frodo Sam and Gollum Minifigures 10333
- Price
- £292.97
- Rating
- 4.8/5
- Reviews
- 661
- Age
- 1y ago
LEGO Icons The Lord of the Rings: Saurons Helmet - Display Model Kit for Adults - incl. the One Ring & a Collectible Minifigure - DIY Gift Idea for Movie Fans - 11373
- Price
- £49.03
- Rating
- 4.6/5
- Reviews
- 399
- Age
- 6mo ago
LEGO Icons The Lord of the Rings: Balrog Book Nook - DIY Bookshelf Decor with a Gandalf the Grey Minifigure & Dragon Figure - Collectible Gift for Fans - 10367
- Price
- £64.45
- Rating
- 4.8/5
- Reviews
- 482
- Age
- 1y ago
LEGO Lord of the Rings Hobbit The Battle of Helms Deep (9474)
- Price
- £653.11
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 13y ago
Trending
estimated 90-day click momentum
YEABRICKS LED Light for Lego-11373 Icons The Lord of the Rings: Saurons Helmet Building Blocks Model (Building Set NOT Included)
- Price
- £15.45
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 5mo ago
Reobrix Medieval Valley City Building Set Adults European Architecture Model Kits 55015 MOC Construction Toy Collection Home Office Decor Ideal Creative Gift for Adults (4406 Pieces)
- Price
- £138.42
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 10mo ago
LEGO Icons The Lord of the Rings: Saurons Helmet - Display Model Kit for Adults - incl. the One Ring & a Collectible Minifigure - DIY Gift Idea for Movie Fans - 11373
- Price
- £49.03
- Rating
- 4.6/5
- Reviews
- 399
- Age
- 6mo ago
LEGO Lord of the Rings Hobbit The Battle of Helms Deep (9474)
- Price
- £653.11
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 13y ago
LEGO Icons The Lord of the Rings: Rivendell - Collectible LotR Display Set for Adults with 15 Unique Minifigures incl. Gandalf Legolas Aragorn & Frodo - 10316
- Price
- £311.90
- Rating
- 4.8/5
- Reviews
- 1,456
- Age
- 3y ago
Newest
by launch dateYEABRICKS LED Light for Lego-11373 Icons The Lord of the Rings: Saurons Helmet Building Blocks Model (Building Set NOT Included)
- Price
- £15.45
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 5mo ago
LEGO Icons The Lord of the Rings: Saurons Helmet - Display Model Kit for Adults - incl. the One Ring & a Collectible Minifigure - DIY Gift Idea for Movie Fans - 11373
- Price
- £49.03
- Rating
- 4.6/5
- Reviews
- 399
- Age
- 6mo ago
Reobrix Medieval Valley City Building Set Adults European Architecture Model Kits 55015 MOC Construction Toy Collection Home Office Decor Ideal Creative Gift for Adults (4406 Pieces)
- Price
- £138.42
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 10mo ago
LEGO Icons The Lord of the Rings: Balrog Book Nook - DIY Bookshelf Decor with a Gandalf the Grey Minifigure & Dragon Figure - Collectible Gift for Fans - 10367
- Price
- £64.45
- Rating
- 4.8/5
- Reviews
- 482
- Age
- 1y ago
LEGO Icons The Lord of the Rings: Barad-dûr Model Movie Memorabilia Building Set for Adults Gift Idea for Men & Women Includes Sauron Gothmog Orc Frodo Sam and Gollum Minifigures 10333
- Price
- £292.97
- Rating
- 4.8/5
- Reviews
- 661
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
115
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- LEGO93%
- Grupo Erik3%
- YEABRICKS2%
- Reobrix2%
- YILETKC1%
- Open — no brand owns it (0%)
Demand
Lego Lord of the Rings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Lego Lord of the Rings search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego lord of the rings204K/yr
- lord of the rings lego147K/yr
- lotr lego23K/yr
- lego lotr19K/yr
- lord of the rings lego sets25K/yr
- lego lord of the rings sets15K/yr
- lego hobbit12K/yr
- lego shire8K/yr
- hobbit lego7K/yr
- lego the shire6K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Lord of the Rings
We read the reviews and the return reasons for every product selling here.
“Have to say it was overpriced for the amount of pieces”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Lord of the Rings questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data