Monster High Dolls
FailThe top 5 brands take 100% of clicks, so Monster High Dolls is a Fail.
- Flapen Score
- 47 / 100Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 4447
- Market size
- £281K/yr2.7M searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 23%top-5 click share · 6 brands · 299 sellers
Flapen Score
Monster High Dolls against its category
The dotted line is the Toys & Games average. Past it, Monster High Dolls is stronger. Inside it, weaker.
Market
The Monster High Dolls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Monster High Dolls 2.7M times last year and spent an estimated £281K. The top 5 brands take 100% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £281K a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £281Ka year
- Peak month
- November3.0× the quietest month
- Top search term
- monster high1.3M searches a year
02 · Price
A sale here is worth £21.21.
Listings sell for £21.21 on average, from £7.13 to £108.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £21.21 that is £5K to £11K a year per listing.
- Average price
- £21.21inside the $15 to $100 sweet spot
- Price range
- £7.13–£108.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£11K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #492 within Dolls & Accessories. It carries 2,060 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 69%
- Out of stock, average day
- 4.2%
- Average rank
- #492in Dolls & Accessories
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,060per listing
- Listings tracked
- 78
04 · Newcomers
Amazon counts 15 of last year's 30 launches as successful.
30 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Monster High Dolls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Monster High Girls T-Shirt | Kids My Boo Crew Short Sleeve Graphic Tee in White | Draculaura Frankie Stein Clawdeen Wolf TV Show Apparel Top | Fashion Cartoon Series Merchandise Gift
- Price
- £10.83
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 2y ago
Monster High Boo-riginal Creeproduction Venys McFlytrap Doll
- Price
- £18.94
- Rating
- 4.5/5
- Reviews
- 1,709
- Age
- 3mo ago
Monster High Boo-riginal Creeproduction Robecca Steam Doll
- Price
- £21.20
- Rating
- 4.5/5
- Reviews
- 1,709
- Age
- 3mo ago
Monster High Scary Sweet Birthday Cupid Asteria Doll
- Price
- £15.23
- Rating
- 4.8/5
- Reviews
- 4,428
- Age
- 1y ago
Monster High Skulltimate Secrets Draculaura Doll
- Price
- £22.66
- Rating
- 4.8/5
- Reviews
- 1,457
- Age
- 12mo ago
Trending
90-day click momentum
Monster High Skulltimate Secrets Cupid Asteria Doll Set
- Price
- £29.11
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 2mo ago
Monster High Pyjamas | Draculaura Long Sleeve Girls Pjs | Pyjamas for Kids | Pink | 7-8 Years
- Price
- £11.78
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 2y ago
Monster High Self-Scare Secrets Cleo De Nile Doll
- Price
- £19.21
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 3mo ago
Monster High Womens T-Shirt | Ladies Rock Logo Short Sleeve Graphic Tee in Black | World Ghoul Tour 2018 Classic Logo TV Show Apparel Top | Fashion Cartoon Series Merchandise Gift
- Price
- £15.60
- Rating
- 2.6/5
- Reviews
- 3
- Age
- 2y ago
Monster High Girls T-Shirt | Kids My Boo Crew Short Sleeve Graphic Tee in White | Draculaura Frankie Stein Clawdeen Wolf TV Show Apparel Top | Fashion Cartoon Series Merchandise Gift
- Price
- £10.82
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 2y ago
Newest
by launch dateMonster High Skulltimate Secrets Cupid Asteria Doll Set
- Price
- £29.11
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 2mo ago
Monster High Self-Scare Secrets Cleo De Nile Doll
- Price
- £19.21
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 3mo ago
Monster High Self-Scare Secrets Spectra Vondergeist Doll
- Price
- £21.51
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 3mo ago
Monster High Boo-riginal Creeproduction Venys McFlytrap Doll
- Price
- £18.94
- Rating
- 4.5/5
- Reviews
- 1,709
- Age
- 3mo ago
Monster High Boo-riginal Creeproduction Robecca Steam Doll
- Price
- £21.20
- Rating
- 4.5/5
- Reviews
- 1,709
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
6 falling
Sellers
299
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
23%
Top 20: 61%
Open market
0%
- Monster High98%
- Polly Pocket1%
- Cutie Stix0%
- Get Trend0%
- abeec0%
- Barbie0%
Demand
Monster High Dolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Monster High Dolls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- monster high1.3M/yr
- monster high dolls1.1M/yr
- monster high doll162K/yr
- monster hi16K/yr
- monster hig13K/yr
- monster high toys23K/yr
- monster high playset13K/yr
- monster high house17K/yr
- monster high accessories10K/yr
- monster high school7K/yr
Reviews and returns
What reviews say buyers love and hate about Monster High Dolls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
changing prices is disappointing
for the cost, is a shame
Expensive for what it is
Cheaply made
NOT THE BEST
Poor quality
Broke quickly
they still came off
The legs snapped
Not the characters advertised
It is absolutely nothing like the promo pictures
possibly a chocking hassard as they were so small - Maybe not for slightly older children
Much bigger than I was expecting it to be
Love
Good value for money
Well worth it
Good price
Very good quality arrived safely
Excellent quality
Amazing quality the doll
Great for my collection
Great addition to my grandaughters collection
Great item for collectors
Great Gift Idea
Good gift
Birthday gift
Great toy
Great surprise toy for my girls birthday
My daughter loves playing with this
Return
1.3% Return rate 31% Fixable by listing
Not the characters advertised
It is absolutely nothing like the promo pictures
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Monster High Dolls questions
Answered from the same tracked data.