Monster High Dolls

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £281K a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-20.3%

Conversion, latest week

0.5%

Market size, estimated

£281Ka year

Peak month

November3.0× the quietest month

Top search term

monster high1.3M searches a year

Listings sell for £21.21 on average, from £7.13 to £108.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £21.21 that is £5K to £11K a year per listing.

Average price

£21.21inside the $15 to $100 sweet spot

Price range

£7.13–£108.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

£5K–£11K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #492 within Dolls & Accessories. It carries 2,060 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

69%

Out of stock, average day

4.2%

Average rank

#492in Dolls & Accessories

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,060per listing

Listings tracked

78

30 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

30

Successful launches

15Amazon's first-year sales bar

Average brand age

34 months