Toys for 1 Year Old Boys

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months

4.7M

Growth, 90 days vs prior 90

+8.5%

Conversion, latest week

2.7%

Market size, estimated

£1.9Ma year

Peak month

December3.5× the quietest month

Top search term

toys for 1 year old boys754K searches a year

Listings sell for £15.03 on average, from £4.32 to £33.84. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 750 to 1,000 of them. At £15.03 that is £11K to £15K a year per listing.

Average price

£15.03inside the $15 to $100 sweet spot

Price range

£4.32–£33.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

750–1,000

Revenue per listing a year

£11K–£15K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #32 within Baby & Toddler Toys. It carries 3,268 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#32in Baby & Toddler Toys

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,268per listing

Listings tracked

105

22 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

16Amazon's first-year sales bar

Average brand age

39 months