Toys for 1 Year Old Boys
PassToys for 1 Year Old Boys scores 69 out of 100, a Pass. Shoppers spend $1.9M a year here, search demand grew +8.5% this quarter, and returns run at 0.9% of orders.
- Flapen Score
- 69 / 100Top 2% of 1,773 Toys & Games niches · +25 vs the category median of 4469
- Market size
- £1.9M/yr4.7M searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 19%top-5 click share · 67 brands · 169 sellers
Flapen Score
Toys for 1 Year Old Boys against its category
The dotted line is the Toys & Games average. Past it, Toys for 1 Year Old Boys is stronger. Inside it, weaker.
Market
The Toys for 1 Year Old Boys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toys for 1 Year Old Boys 4.7M times last year and spent an estimated £1.9M. The top 5 brands take 28% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 69 out of 100, a Pass.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.
- Searches, last 12 months
- 4.7M
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £1.9Ma year
- Peak month
- December3.5× the quietest month
- Top search term
- toys for 1 year old boys754K searches a year
02 · Price
A sale here is worth £15.03.
Listings sell for £15.03 on average, from £4.32 to £33.84. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 750 to 1,000 of them. At £15.03 that is £11K to £15K a year per listing.
- Average price
- £15.03inside the $15 to $100 sweet spot
- Price range
- £4.32–£33.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #32 within Baby & Toddler Toys. It carries 3,268 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #32in Baby & Toddler Toys
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,268per listing
- Listings tracked
- 105
04 · Newcomers
Amazon counts 16 of last year's 22 launches as successful.
22 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 22
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Toys for 1 Year Old Boys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Montessori Busy Board for toddlers for 1 year old Activity Board Wooden Toy With 10 Switches and 23 LED Lights Sensory Board Motor Skills Toy for Babies and Children from 2 3 4 years Boys and Girls
- Price
- £15.42
- Rating
- 4.3/5
- Reviews
- 4,543
- Age
- 2y ago
LeapFrog 601503 Learning Friends 100 Words Baby Book Educational and Interactive Bilingual Playbook Toy Toddler and Pre School Boys & Girls 1 2 3 4+ Year Olds Multi-Colour One Size
- Price
- £10.87
- Rating
- 4.7/5
- Reviews
- 13,566
- Age
- 8y ago
Vanplay Montessori Toys for 1 Year Old Boy Girls Wooden Hammering Pounding Toy 7 in 1 with Xylophone & Magnetic Fishing Game for Kids Gifts for 1 2 3 Year Old Boy Girl
- Price
- £18.33
- Rating
- 4.5/5
- Reviews
- 744
- Age
- 1y ago
Umatoll Baby Balance Bike for 1 Year Old Boys Girls 12-24 Months Toddler Balance Bike with Removable Basket Adjustable Seat 4 Wheels Infant Bike First Birthday Gift (Green)
- Price
- £24.60
- Rating
- 4.8/5
- Reviews
- 5,199
- Age
- 2y ago
Busy Board for Toddlers Montessori Sensory Toys Activity Board for Fine Motor Skills Preschool Educational Learning Gifts for 1 2 3 4 5 Year Old Girls & Boys Autism Toys Car Airplane Travel Toy
- Price
- £14.19
- Rating
- 4.5/5
- Reviews
- 765
- Age
- 3y ago
Trending
90-day click momentum
Toyzey Wooden Toys Cars Ramp Toys for 1 2 3 Year Old Boy Girl Gift for 1 2 Boys Age 1 2 Montessori Toy for 1 Year Old Birthday Gifts for Boy Toddler Toy Baby Race Tracks Car
- Price
- £16.53
- Rating
- 4.4/5
- Reviews
- 267
- Age
- 7mo ago
Fajiabao Montessori Toys for 1 Year Old Girls Gifts Wooden Hammering Pounding Baby Toys With Xylophone & Magnetic Fishing Game Educational 1st Birthday Gifts for Girls Boys
- Price
- £17.96
- Rating
- 4.4/5
- Reviews
- 1,201
- Age
- 4mo ago
Montessori Busy Board for toddlers for 1 year old Activity Board Wooden Toy With 10 Switches and 23 LED Lights Sensory Board Motor Skills Toy for Babies and Children from 2 3 4 years Boys and Girls
- Price
- £15.42
- Rating
- 4.3/5
- Reviews
- 4,543
- Age
- 2y ago
Lehoo Castle Wooden Dinosaur Kids Drum Kit for 1-3 Year Old
- Price
- £20.58
- Rating
- 4.3/5
- Reviews
- 717
- Age
- 1y ago
Vanplay Montessori Toys for 1 Year Old Boy Girls Wooden Hammering Pounding Toy 7 in 1 with Xylophone & Magnetic Fishing Game for Kids Gifts for 1 2 3 Year Old Boy Girl
- Price
- £18.33
- Rating
- 4.5/5
- Reviews
- 744
- Age
- 1y ago
Newest
by launch dateFajiabao Montessori Toys for 1 Year Old Girls Gifts Wooden Hammering Pounding Baby Toys With Xylophone & Magnetic Fishing Game Educational 1st Birthday Gifts for Girls Boys
- Price
- £17.96
- Rating
- 4.4/5
- Reviews
- 1,201
- Age
- 4mo ago
Toyzey Wooden Toys Cars Ramp Toys for 1 2 3 Year Old Boy Girl Gift for 1 2 Boys Age 1 2 Montessori Toy for 1 Year Old Birthday Gifts for Boy Toddler Toy Baby Race Tracks Car
- Price
- £16.53
- Rating
- 4.4/5
- Reviews
- 267
- Age
- 7mo ago
Vanplay Montessori Toys for 1 Year Old Boy Girls Wooden Hammering Pounding Toy 7 in 1 with Xylophone & Magnetic Fishing Game for Kids Gifts for 1 2 3 Year Old Boy Girl
- Price
- £18.33
- Rating
- 4.5/5
- Reviews
- 744
- Age
- 1y ago
Lehoo Castle Wooden Dinosaur Kids Drum Kit for 1-3 Year Old
- Price
- £20.58
- Rating
- 4.3/5
- Reviews
- 717
- Age
- 1y ago
Toys for 1 2 3 Year Old Boys Girls Montessori Toys Magnetic Wooden Train Set Gifts for 2-3-4 Year Old Boy Girl Educational Toddler Toy Birthday Presents Age 1+ Kids Animal Farm Games with Track Mat
- Price
- £12.99
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
67 falling
Sellers
169
Top-5 brand share
28%
Top 20: 66%
Top-5 click share
19%
Top 20: 47%
Open market
67%
- LeapFrog7%
- Hoarosall6%
- Lehoo Castle6%
- Vanplay5%
- Umatoll5%
- hahaland4%
Demand
Toys for 1 Year Old Boys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Toys for 1 Year Old Boys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toys for 1 year old boys754K/yr
- 1 year old girl gifts352K/yr
- 1 year old boy toys350K/yr
- montessori toys for 1 year old261K/yr
- toys for 1+ year old girls337K/yr
- toys for 1 year old girls304K/yr
- wooden toys330K/yr
- montessori toys250K/yr
- toys for 1+ year old boys281K/yr
- baby toys 1 year old204K/yr
Reviews and returns
What reviews say buyers love and hate about Toys for 1 Year Old Boys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
was quite bigger than I thought
they are way too narrow
Broke quickly
broke within a few weeks
Broke after initial use
A little over priced for what it is
not sure its worth the price
A little pricey
Disappointed with quality
Defective low quality
Cheap looking poor quality
CHOKING HAZARD
Choking hazard
loose parts that could be a choking hazard
Love
Fun for kids
fun for toddlers
Fun Game
The build quality is excellent
Good quality cups
Amazing Quality
Perfect for gifting
Beautiful gift
Birthday gift
Excellent for the money
Excellent value
Great value
Lovely colours
The colours are great
Brightly coloured
Return
0.9% Return rate 35% Fixable by listing
Too small
was quite bigger than I thought
they are way too narrow
Disappointed with quality
Defective low quality
Cheap looking poor quality
Did not work
Toy not working
Duck not working
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toys for 1 Year Old Boys questions
Answered from the same tracked data.