Yoyo
Yoyo shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Yoyo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Yoyo is a £225K/yr Amazon United Kingdom market (567K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Yoyo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.9% over the last 90 days and 3.7% of searches end in a purchase.
£225K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 54 products
Top Yoyo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MAGICYOYO Crystal Yoyo K2 for Kids Magic Trick Yo Yo for Beginner & Adults
- Price
- £13.45
- Rating
- 4.3/5
- Reviews
- 1,416
- Age
- 1y ago
MAGICYOYO Crystal Yoyo K2 Responsive Yo Yo for Kids & Beginners
- Price
- £13.44
- Rating
- 4.3/5
- Reviews
- 1,416
- Age
- 11mo ago
Alloy Responsive Metal YoYo for Tricks Beginner Friendly Aluminum Yo-Yo with Extra String Tug Return Yoyo for Kids 5cm Diameter Blue Christmas Yoyo Gift for Boys & Girls
- Price
- £5.39
- Rating
- 3.8/5
- Reviews
- 265
- Age
- 3y ago
MAGICYOYO Responsive Yoyo for Kids K2 Dual Purpose Yoyo for Beginner
- Price
- £13.19
- Rating
- 4.3/5
- Reviews
- 1,416
- Age
- 3y ago
6 Piece Yoyo Set light Up Yoyo for Beginners Magic Yoyos Suitable for Party Favors Birthday Gifts and Outdoor Games
- Price
- £8.07
- Rating
- 2.9/5
- Reviews
- 31
- Age
- 1y ago
Trending
90-day click momentum
FeiatPogra Light Up Fidget Toys Yoyo Set 5 Pack Magic YoYos for Beginners & Kids Glowing Yo-Yos with Durable Strings Perfect Party Favors Birthday Gifts Outdoor Games Toys
- Price
- £7.08
- Rating
- 2.1/5
- Reviews
- 5
- Age
- 4mo ago
2-Pack Light Up Yoyo Set Magic Yoyo with Blue & Purple Lights Beginner Friendly Responsive Yoyo for Tricks Includes Protective Case and Accessories
- Price
- £8.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Alloy Responsive Metal YoYo for Tricks Beginner Friendly Aluminum Yo-Yo with Extra String Tug Return Yoyo for Kids 5cm Diameter Blue Christmas Yoyo Gift for Boys & Girls
- Price
- £5.39
- Rating
- 3.8/5
- Reviews
- 265
- Age
- 3y ago
Yomega 2 Legendary Spinners The Original Yoyo with A Brain and Fireball Transaxle Yo-Yo for All Level String Trick Play + 5 Extra Strings (Fireball Red/Black-Brain Blue)
- Price
- £19.25
- Rating
- 4.3/5
- Reviews
- 2,298
- Age
- 5y ago
MAGICYOYO Crystal Yoyo K2 Responsive Yo Yo for Kids & Beginners
- Price
- £13.44
- Rating
- 4.3/5
- Reviews
- 1,416
- Age
- 11mo ago
Newest
by launch dateFeiatPogra Light Up Fidget Toys Yoyo Set 5 Pack Magic YoYos for Beginners & Kids Glowing Yo-Yos with Durable Strings Perfect Party Favors Birthday Gifts Outdoor Games Toys
- Price
- £7.08
- Rating
- 2.1/5
- Reviews
- 5
- Age
- 4mo ago
2-Pack Light Up Yoyo Set Magic Yoyo with Blue & Purple Lights Beginner Friendly Responsive Yoyo for Tricks Includes Protective Case and Accessories
- Price
- £8.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
ForestM 2-Pack Light Up Yoyo for Kids Magic Yoyo Set with Red & Purple LED Lights Beginner Friendly Responsive Yo Yo Toy for Tricks and Magic Performances Includes Protective Case and Accessories
- Price
- £10.43
- Rating
- 3.2/5
- Reviews
- 25
- Age
- 9mo ago
3 Pcs Light Up Yo Yo Balls lashing Responsive Yoyo Toys for Kids Beginner Trick Yoyo Toy for Boys and Girls Colorful LED Light Up Easy Return YoYo for Learning Tricks Improving Motor Skills
- Price
- £9.98
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 11mo ago
MAGICYOYO Responsive Yoyo for Kids K2 Crystal Black Blue
- Price
- £13.24
- Rating
- 4.4/5
- Reviews
- 472
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
20 flat
Sellers
45
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
37%
Top 20: 72%
Open market
21%
- MAGICYOYO40%
- YOSTAR12%
- HOVUK10%
- Yomega6%
- ZISHAN5%
- YOYO FACTORY5%
Yoyo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top Yoyo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yoyo273K/yr
- yo yo57K/yr
- yoyo kids66K/yr
- yo yo kids21K/yr
- yoyo professional18K/yr
- yoyos10K/yr
- yo yo professional13K/yr
- yo-yo10K/yr
- professional yoyo11K/yr
- magic yoyo11K/yr
What reviews say buyers love and hate about Yoyo
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Fun time”
“Good quality”
“I think its well worth it”
“Great for beginners”
“The different colors were a nice touch”
What buyers complain about
74% of reviews“it came apart”
“Cheap quality- arrived broken”
“Dont work”
“The string also snapped”
“In my opinion these do not offer good value for money to prospective purchasers”
Yoyo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yoyo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
