Yoyo

Shoppers searched for this 567K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £225K a year.

Searches, last 12 months

567K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

3.7%

Market size, estimated

£225Ka year

Peak month

December3.9× the quietest month

Top search term

yoyo273K searches a year

Listings sell for £10.68 on average, from £2.25 to £20.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.68 that is £3K to £5K a year per listing.

Average price

£10.68under the $15 to $100 sweet spot

Price range

£2.25–£20.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #70 within Novelty & Gag Toys. It carries 802 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

94%

Out of stock, average day

7.9%

Average rank

#70in Novelty & Gag Toys

Average rating

4.10 starsAmazon United Kingdom average 4.36 stars

Average reviews

802per listing

Listings tracked

54

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months