Is yoyo profitable to sell on Amazon United Kingdom?

The niche generates £225K/yr across 54 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (57/100).

How competitive is the yoyo niche?

20 brands and 45 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in yoyo?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 0.6%.

When does demand for yoyo peak?

Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the yoyo niche?

Listings span £2.25–£20.87; the average listing price is £10.68 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.

yoyo

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good801.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£225K

£225K/yr · 567K searches

Avg price

Okay£10.68

avg listing price — sweet spot $15–$100

Price range

Okay£2.25–£20.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, yoyo is a £225K/yr Amazon United Kingdom market (567K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

yoyo market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: £214K–£267K; units × avg price
Conversion rate: 3.7%
Avg BSR: #70
Page quality: 0%
Prime: 94%
Sponsored: 83%
Out of stock: 7.9%
Avg brand age: 41 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

20 flat

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

37%

Top 20: 72%

Open market

21%

MAGICYOYO40%
YOSTAR12%
HOVUK10%
Yomega6%
ZISHAN5%
YOYO FACTORY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top yoyo search terms

yoyo273K/yr +9.1%3.1% conv.
yo yo57K/yr -1.8%2.9% conv.
yoyo kids66K/yr -45.0%3.6% conv.
yo yo kids21K/yr -7.7%3.7% conv.
yoyo professional18K/yr -54.5%2.2% conv.
yoyos10K/yr +7.5%3.8% conv.
yo yo professional13K/yr -16.1%3.3% conv.
yo-yo10K/yr +14.3%1.1% conv.
professional yoyo11K/yr -19.0%2.3% conv.
magic yoyo11K/yr +4.5%2.6% conv.

All search terms

Top yoyo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAGICYOYO Crystal Yoyo K2 for Kids Magic Trick Yo Yo for Beginner & Adults

MAGICYOYO£13.454.3★1,416 rev

MAGICYOYO Crystal Yoyo K2 Responsive Yo Yo for Kids & Beginners

MAGICYOYO£13.444.3★1,416 rev

Alloy Responsive Metal YoYo for Tricks Beginner Friendly Aluminum Yo-Yo with Extra String Tug Return Yoyo for Kids 5cm Diameter Blue Christmas Yoyo Gift for Boys & Girls

HOVUK£5.393.8★265 rev

MAGICYOYO Responsive Yoyo for Kids K2 Dual Purpose Yoyo for Beginner

MAGICYOYO£13.194.3★1,416 rev

6 Piece Yoyo Set light Up Yoyo for Beginners Magic Yoyos Suitable for Party Favors Birthday Gifts and Outdoor Games

ZISHAN£8.072.9★31 rev

Newest

by launch date

FeiatPogra Light Up Fidget Toys Yoyo Set 5 Pack Magic YoYos for Beginners & Kids Glowing Yo-Yos with Durable Strings Perfect Party Favors Birthday Gifts Outdoor Games Toys

FeiatPogra£7.085 rev

4mo ago

2-Pack Light Up Yoyo Set Magic Yoyo with Blue & Purple Lights Beginner Friendly Responsive Yoyo for Tricks Includes Protective Case and Accessories

Novastream£8.350 rev

4mo ago

ForestM 2-Pack Light Up Yoyo for Kids Magic Yoyo Set with Red & Purple LED Lights Beginner Friendly Responsive Yo Yo Toy for Tricks and Magic Performances Includes Protective Case and Accessories

ForestM£10.4325 rev

9mo ago

3 Pcs Light Up Yo Yo Balls lashing Responsive Yoyo Toys for Kids Beginner Trick Yoyo Toy for Boys and Girls Colorful LED Light Up Easy Return YoYo for Learning Tricks Improving Motor Skills

ForestM£9.9815 rev

11mo ago

MAGICYOYO Responsive Yoyo for Kids K2 Crystal Black Blue

MAGICYOYO£13.24472 rev

11mo ago

What buyers say about yoyo

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience18%

“Fun time”

Quality-Overall16%

“Good quality”

Value For Money9%

“I think its well worth it”

Suitability Beginner7%

“Great for beginners”

Color6%

“The different colors were a nice touch”

Brightness/Shine/Glow6%

“The LED lights are super bright”

Durability5%

“It feels durable and well-balanced, and the transparent black and green gradient design looks really smart”

Ease Of Use5%

“easy to use”

Gifting Purpose5%

“Gift”

Educational-Overall3%

“which is perfect for kids learning new skills”

What buyers complain about

Durability29%

“it came apart”

Quality-Overall18%

“Cheap quality- arrived broken”

Functionality-Overall7%

“Dont work”

Strap/String Quality6%

“The string also snapped”

Value For Money3%

“In my opinion these do not offer good value for money to prospective purchasers”

Defective Material/Parts3%

“Awful product, items defective, they dont even work”

Advertised Vs Actual Product2%

“False description”

Ease Of Use2%

“they are not easy to use and”

Thickness2%

“String is too thick”

Size-Overall1%

“it just wasnt suitable for childrens smaller fingers”

Top return reasons

Functionality-Overall28%

Quality-Overall14%

Defective Material/Parts12%

Durability10%

Strap/String Quality5%

Brightness/Shine/Glow4%

Degree Of Motion4%

Size-Overall4%

Instructions/User Manual/Troubleshooting2%