Little Ouchies

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months

204K

Growth, 90 days vs prior 90

-22.4%

Conversion, latest week

4.7%

Market size, estimated

£66Ka year

Peak month

March1.8× the quietest month

Top search term

spiky fidget toy42K searches a year

Listings sell for £6.94 on average, from £3.05 to £11.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.94 that is £2K to £3K a year per listing.

Average price

£6.94under the $15 to $100 sweet spot

Price range

£3.05–£11.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #321 within Novelty & Gag Toys. It carries 26 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

20.1%

Average rank

#321in Novelty & Gag Toys

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

26per listing

Listings tracked

32

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

19 months