Needoh

Shoppers searched for this 20.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.

Searches, last 12 months

20.3M

Growth, 90 days vs prior 90

+36.0%

Conversion, latest week

1.5%

Market size, estimated

£2.5Ma year

Peak month

May41.9× the quietest month

Top search term

needoh8.0M searches a year

Listings sell for £8.15 on average, from £0.00 to £16.96. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At £8.15 that is £33K to £41K a year per listing.

Average price

£8.15under the $15 to $100 sweet spot

Price range

£0.00–£16.96

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

4,000–5,000

Revenue per listing a year

£33K–£41K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #433 within Novelty & Gag Toys. It carries 251 reviews at 3.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

80%

Out of stock, average day

30.8%

Average rank

#433in Novelty & Gag Toys

Average rating

3.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

251per listing

Listings tracked

65

41 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

41

Successful launches

16Amazon's first-year sales bar

Average brand age

23 months