Mud Kitchen
PassMud Kitchen scores 67 out of 100, a Pass. Shoppers spend $308K a year here, search demand grew +25.7% this quarter, and returns run at 0.4% of orders.
- Flapen Score
- 67 / 100Top 2% of 1,773 Toys & Games niches · +23 vs the category median of 4467
- Market size
- £308K/yr398K searches / yr
- 90-day growth
- +25.7%search demand this quarter
- Competition
- 36%top-5 click share · 22 brands · 43 sellers
Flapen Score
Mud Kitchen against its category
The dotted line is the Toys & Games average. Past it, Mud Kitchen is stronger. Inside it, weaker.
Market
The Mud Kitchen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mud Kitchen 398K times last year and spent an estimated £308K. The top 5 brands take 55% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £308K a year.
- Searches, last 12 months
- 398K
- Growth, 90 days vs prior 90
- +25.7%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £308Ka year
- Peak month
- April6.9× the quietest month
- Top search term
- mud kitchen304K searches a year
02 · Price
A sale here is worth £66.67.
Listings sell for £66.67 on average, from £27.38 to £163.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £66.67 that is £0 to £7K a year per listing.
- Average price
- £66.67inside the $15 to $100 sweet spot
- Price range
- £27.38–£163.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #375 within Kitchen & Food Toys. It carries 120 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 70%
- Out of stock, average day
- 22.7%
- Average rank
- #375in Kitchen & Food Toys
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 120per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 7 of last year's 26 launches as successful.
26 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 26
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Mud Kitchen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TP Toys Deluxe Wooden Mud Kitchen Kids Outdoor Kitchen Playset with Water Pan Garden Sink and Kitchen Accessories Garden and Sensory Pretend Play For Ages 3+
- Price
- £82.97
- Rating
- 4.5/5
- Reviews
- 834
- Age
- 6y ago

Labebe Mud Kitchen for Kids Outdoor Play Kitchen with Planter Box Removable Mud Kitchen Accessories Include Sink Sand Shovels Gardening Tools Set Outdoor Mud Kitchen for Kids Boys Girls 3-8 Years Old
- Price
- £73.81
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 8mo ago

Giant bean Mud Kitchen for Kids Outdoor Wooden Kitchen Playset with
- Price
- £74.15
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 6mo ago

Lehoo Castle Wooden Mud Kitchen for Kids with Real Water Sink
- Price
- £67.63
- Rating
- 4.2/5
- Reviews
- 203
- Age
- 6mo ago

OOOK Kids Mud Kitchen Fir Wood Outdoor Play Kitchen with Water Sink
- Price
- £78.93
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1y ago
Trending
90-day click momentum
LALAHO Outdoor Mud Kitchen for Kids with Storage Cabinet and Blackboard
- Price
- £57.84
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Maxmass Kids Mud Kitchen Outdoor Children Play Kitchen with 2 Removable Sinks Stoves Kitchenware Garden Potting Bench Toddler Toy Kitchens Pretend Toy for 3+ Years Old
- Price
- £52.89
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 2mo ago

Plum Play Puddle and Pie Outdoor Mud Kitchen with Sink and Tap - Cooking Utensils included
- Price
- £36.77
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

Giant bean Mud Kitchen for Kids Outdoor Wooden Kitchen Playset with
- Price
- £74.15
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 6mo ago

OOOK Mud Kitchen with Wheels Fir Wood Outdoor Play Kitchen with Water Sink
- Price
- £64.47
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 6mo ago
Newest
by launch date
Maxmass Kids Mud Kitchen Outdoor Children Play Kitchen with 2 Removable Sinks Stoves Kitchenware Garden Potting Bench Toddler Toy Kitchens Pretend Toy for 3+ Years Old
- Price
- £52.89
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 2mo ago

Plum Play Grubby Griddle Outdoor Discovery Mud Kitchen with Tap and Sink - Cooking utensils included - With hobs and grill
- Price
- £55.21
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 6mo ago

Plum Play Puddle and Pie Outdoor Mud Kitchen with Sink and Tap - Cooking Utensils included
- Price
- £36.77
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

Giant bean Mud Kitchen for Kids Outdoor Wooden Kitchen Playset with
- Price
- £74.15
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 6mo ago

OOOK Mud Kitchen with Wheels Fir Wood Outdoor Play Kitchen with Water Sink
- Price
- £64.47
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
22 rising
Sellers
43
Top-5 brand share
55%
Top 20: 99%
Top-5 click share
36%
Top 20: 76%
Open market
37%
- TP15%
- ROBUD12%
- ROBOTIME11%
- Giant bean10%
- Plum8%
- labebe8%
Demand
Mud Kitchen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 6.9×
Search terms
Top Mud Kitchen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mud kitchen304K/yr
- kids mud kitchen21K/yr
- mud kitchen outdoor27K/yr
- outdoor play kitchen9K/yr
- outdoor mud kitchen9K/yr
- mud kitchen for kids5K/yr
- mud kitchens5K/yr
- kids outdoor kitchen4K/yr
- mud kitchen for children5K/yr
- outdoor kitchen kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Mud Kitchen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Assembly issues
Extremely hard to assemble
Also very tricky to put together
instructions not very good
the instructions are not easy to understand either
NO INSTRUCTIONS
the tub isn't a good fit
The two trays are much smaller than I was expecting
Smaller than expected
I would have expected more
it wasnt exactly a cheap one
Not worth the price
is bent as if its been there a year
durable as i expected wouldnt buy again
Not durable at all
Love
keeps the little ones entertained for ages
adds more fun
Good fun
Easy to assemble
Easy to put together
Simple assembly
Build quality is decent
the build quality is very solid
The build quality feels solid
Value for money
Definitely worth the money
Good value
Sturdy build
It feels sturdy
Nice strong construction
Return
0.4% Return rate 22% Fixable by listing
Pieces didn't fit correctly
Parts breaking off after only a couple of uses
the tub isn't a good fit
The two trays are much smaller than I was expecting
Smaller than expected
Assembly issues
Extremely hard to assemble
Also very tricky to put together
Rubbish
Not as good as what I thought
poor quality
I would have expected more
it wasnt exactly a cheap one
Not worth the price
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mud Kitchen questions
Answered from the same tracked data.









