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Mud Kitchen

Pass

Mud Kitchen scores 67 out of 100, a Pass. Shoppers spend an estimated $308K a year here, search demand grew +25.7% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 1,773 Toys & Games niches · +23 vs the category median of 44
Market size
£308K/yr398K searches / yr
90-day growth
+25.7%search demand this quarter
Competition
36%top-5 click share · 22 brands · 43 sellers

Flapen Score

Mud Kitchen against its category

The dotted line is the Toys & Games average. Past it, Mud Kitchen is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mud Kitchen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mud Kitchen 398K times last year and spent an estimated £308K. The top 5 brands take 55% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £308K a year.

Searches, last 12 months
398K
Growth, 90 days vs prior 90
+25.7%
Conversion, latest week
1.2%
Market size, estimated
£308Ka year
Peak month
April6.9× the quietest month
Top search term
mud kitchen304K searches a year

02 · Price

A sale here is worth £66.67.

Listings sell for £66.67 on average, from £27.38 to £163.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £66.67 that is £0 to £7K a year per listing.

Average price
£66.67inside the $15 to $100 sweet spot
Price range
£27.38–£163.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #375 within Kitchen & Food Toys. It carries 120 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
70%
Out of stock, average day
22.7%
Average rank
#375in Kitchen & Food Toys
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
120per listing
Listings tracked
44

04 · Newcomers

7 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
7Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mud Kitchen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£9K£18K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

43

Est. top-5 brand share

55%

Top 20: 99%

Est. top-5 click share

36%

Top 20: 76%

Open market

37%

  • TP15%
  • ROBUD12%
  • ROBOTIME11%
  • Giant bean10%
  • Plum8%
  • labebe8%

Demand

Mud Kitchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 6.9×

Search terms

Top Mud Kitchen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mud kitchen304K/yr
  • kids mud kitchen21K/yr
  • mud kitchen outdoor27K/yr
  • outdoor play kitchen9K/yr
  • outdoor mud kitchen9K/yr
  • mud kitchen for kids5K/yr
  • mud kitchens5K/yr
  • kids outdoor kitchen4K/yr
  • mud kitchen for children5K/yr
  • outdoor kitchen kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Mud Kitchen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Fun/Entertainment Experience”
26%of negative reviews mention “Assembly/Installation”
0.4%of orders come back
“Assembly issues”
A buyer, on “Assembly/Installation”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mud Kitchen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data