water balloons
Worth a lookShows demand growing +778.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+778.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great212.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good£550K£550K/yr · 489K searches
Price range
Okay£3.01–£24.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.80avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, water balloons is a £550K/yr Amazon United Kingdom market (489K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 80/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
water balloons market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £490K–£588K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 11.8%
- Avg brand age
- 22 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
30 rising
Sellers
73
Top-5 brand share
46%
Top 20: 90%
Top-5 click share
41%
Top 20: 86%
Open market
49%
- Gillterway16%
- Bunch O Balloons9%
- Faburo8%
- WENXUKHV7%
- TKGEOUE5%
- PEAK ESSENCE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +778.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 41.0×
Top water balloons search terms
- water balloons284K/yr
- water balloons for kids easy fill62K/yr
- water bombs24K/yr
- bunch o balloons water balloons19K/yr
- water bombs for kids14K/yr
- bunch o balloons13K/yr
- water ballons11K/yr
- water balloons quick fill9K/yr
- water balloon10K/yr
- water baloons7K/yr
Top water balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
555 PCS Water Balloons 10 Second Rapid-Filling Self-Sealing Water Bombs
Gillterway£10.874.2★58 rev
Faburo 1000pcs Multicoloured Water Balloons Colourful Water Bomb Balloon for Summer Fun Swimming Beach Pool Toy Perfect Party Bag Filler Easy to Fill
Faburo£5.483.9★1,515 rev
WENXUKHV 666 PCS Water Balloons For Kids Easy Fill 10 Second Rapid-Filling Self-Sealing Water Bombs with Tap Adapters for Outdoor Garden Beach Pool Party Fight Water Toys For Kids Outdoor
WENXUKHV£11.794.2★42 rev
TKGEOUE 666 Water Balloons For Kids Easy Fill With Tap Adapters Bunch o Balloons 1s Rapid-Filling Self-Sealing 100+ In 60s For Water Toys For Kids Outdoor Water Games Beach Pool Party Fight (B)
TKGEOUE£10.914.2★41 rev
Self Sealing Water Balloons Pack 111 Quick Fill Balloons in 60 Seconds | Easy Tie Splash Balloons for Kids Summer Outdoor Garden Fun (3 Bunches)
PEAK ESSENCE£7.994.8★9 rev
Newest
by launch date
666pcs+ Water Balloons 10 Second Rapid-Filling Self-Sealing Water Bombs Water Balloons for Kids Easy Fill Eco-Friendly Outdoor Garden Beach Pool Party Fight Water Toy(18 Bunches)
KUNYOS£10.035 rev
333 PCS Water Balloons for Kids Easy Fill Rapid-Filling Self-Sealing Water Bombs Summer Fun Water Toys for Outdoor Garden Pool Parties Water Bomb Fight
Marajdeclat£7.4214 rev
555 PCS Water Balloons for Kids Easy Fill Rapid-Filling Self-Sealing Water Bombs Summer Fun Water Toys for Outdoor Garden Pool Parties Water Bomb Fight
Marajdeclat£10.1514 rev
TKGEOUE 666 Water Balloons For Kids Easy Fill With Tap Adapters Bunch o Balloons 1s Rapid-Filling Self-Sealing 100+ In 60s For Water Toys For Kids Outdoor Water Games Beach Pool Party Fight (B)
TKGEOUE£10.9141 rev
WENXUKHV 666 PCS Water Balloons For Kids Easy Fill 10 Second Rapid-Filling Self-Sealing Water Bombs with Tap Adapters for Outdoor Garden Beach Pool Party Fight Water Toys For Kids Outdoor
WENXUKHV£11.7942 rev
Trending
90-day click momentum666pcs+ Water Balloons 10 Second Rapid-Filling Self-Sealing Water Bombs Water Balloons for Kids Easy Fill Eco-Friendly Outdoor Garden Beach Pool Party Fight Water Toy(18 Bunches)
KUNYOS£10.033.6★
666 PCS Water Balloons-Self Sealing Water Balloons Quick Fill in 10 Second-Water Ballons for Kids & Adults Easy Fill-Colorful Water Bombs-for Outdoor Beach Pool Party Fight Water Toy
JIASHA£10.514.5★
Self Sealing Water Balloons Pack 111 Quick Fill Balloons in 60 Seconds | Easy Tie Splash Balloons for Kids Summer Outdoor Garden Fun (3 Bunches)
PEAK ESSENCE£7.994.8★
333 PCS Water Balloons for Kids Easy Fill Rapid-Filling Self-Sealing Water Bombs Summer Fun Water Toys for Outdoor Garden Pool Parties Water Bomb Fight
Marajdeclat£7.424.0★
TKGEOUE 666 Water Balloons For Kids Easy Fill With Tap Adapters Bunch o Balloons 1s Rapid-Filling Self-Sealing 100+ In 60s For Water Toys For Kids Outdoor Water Games Beach Pool Party Fight (B)
TKGEOUE£10.914.2★
What buyers say about water balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant fun”
“Easy to Use”
“Excellent value”
“Good quality”
“easy to inflate”
“brightly coloured”
“Really good set of water balloons”
“dont break that easily”
“The design is incredibly clever”
“Size is also good”
What buyers complain about
“Awful quality”
“50 % balloons had a hole in when trying to inflate”
“they break very easily”
“every time I try to fill one it ends up leaking everywhere as it has holes in loads of them”
“they are small”
“a little expenive”
“The balloon itself cannot hold much water”
“The packet as a whole stinks of fish”
“2 of the balloons are defective - see the inner part of the white part”
“Don't work”
Top return reasons
Common questions
- Is water balloons profitable to sell on Amazon United Kingdom?
- The niche generates £550K/yr across 34 tracked products. 10 of 19 products launched in the last 360 days are still selling. 90-day search growth is +778.3%. Flapen's verdict: Worth a look (80/100).
- How competitive is the water balloons niche?
- 30 brands and 73 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in water balloons?
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Durability. The return rate is 0.2%.
- When does demand for water balloons peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 41.0× the quietest.
- What does it cost to enter the water balloons niche?
- Listings span £3.01–£24.28; the average listing price is £9.80 (sweet spot $15–$100). The average incumbent carries 213 reviews — the moat a new listing must climb.