Water Balloons
PassWater Balloons scores 80 out of 100, a Pass. Shoppers spend $550K a year here, search demand grew +778.3% this quarter, and returns run at 0.2% of orders.
- Flapen Score
- 80 / 100Top 1% of 1,773 Toys & Games niches · +36 vs the category median of 4480
- Market size
- £550K/yr489K searches / yr
- 90-day growth
- +778.3%search demand this quarter
- Competition
- 41%top-5 click share · 30 brands · 73 sellers
Flapen Score
Water Balloons against its category
The dotted line is the Toys & Games average. Past it, Water Balloons is stronger. Inside it, weaker.
Market
The Water Balloons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water Balloons 489K times last year and spent an estimated £550K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 80 out of 100, a Pass.
01 · Demand
11.5% of searches ended in a purchase last week.
Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +778.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £550K a year.
- Searches, last 12 months
- 489K
- Growth, 90 days vs prior 90
- +778.3%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £550Ka year
- Peak month
- July41.0× the quietest month
- Top search term
- water balloons284K searches a year
02 · Price
A sale here is worth £9.80.
Listings sell for £9.80 on average, from £3.01 to £24.28. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £9.80 that is £15K to £20K a year per listing.
- Average price
- £9.80under the $15 to $100 sweet spot
- Price range
- £3.01–£24.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £15K–£20K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #62 within Party Supplies. It carries 213 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 88%
- Out of stock, average day
- 11.8%
- Average rank
- #62in Party Supplies
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 213per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 10 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Water Balloons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
555 PCS Water Balloons 10 Second Rapid-Filling Self-Sealing Water Bombs
- Price
- £10.87
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 11mo ago

Faburo 1000pcs Multicoloured Water Balloons Colourful Water Bomb Balloon for Summer Fun Swimming Beach Pool Toy Perfect Party Bag Filler Easy to Fill
- Price
- £5.48
- Rating
- 3.9/5
- Reviews
- 1,515
- Age
- 8y ago

WENXUKHV 666 PCS Water Balloons For Kids Easy Fill 10 Second Rapid-Filling Self-Sealing Water Bombs with Tap Adapters for Outdoor Garden Beach Pool Party Fight Water Toys For Kids Outdoor
- Price
- £11.79
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 3mo ago

TKGEOUE 666 Water Balloons For Kids Easy Fill With Tap Adapters Bunch o Balloons 1s Rapid-Filling Self-Sealing 100+ In 60s For Water Toys For Kids Outdoor Water Games Beach Pool Party Fight (B)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 3mo ago

Self Sealing Water Balloons Pack 111 Quick Fill Balloons in 60 Seconds | Easy Tie Splash Balloons for Kids Summer Outdoor Garden Fun (3 Bunches)
- Price
- £7.99
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago
Trending
90-day click momentum
666pcs+ Water Balloons 10 Second Rapid-Filling Self-Sealing Water Bombs Water Balloons for Kids Easy Fill Eco-Friendly Outdoor Garden Beach Pool Party Fight Water Toy(18 Bunches)
- Price
- £10.03
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 1mo ago

666 PCS Water Balloons-Self Sealing Water Balloons Quick Fill in 10 Second-Water Ballons for Kids & Adults Easy Fill-Colorful Water Bombs-for Outdoor Beach Pool Party Fight Water Toy
- Price
- £10.51
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 4mo ago

Self Sealing Water Balloons Pack 111 Quick Fill Balloons in 60 Seconds | Easy Tie Splash Balloons for Kids Summer Outdoor Garden Fun (3 Bunches)
- Price
- £7.99
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago

333 PCS Water Balloons for Kids Easy Fill Rapid-Filling Self-Sealing Water Bombs Summer Fun Water Toys for Outdoor Garden Pool Parties Water Bomb Fight
- Price
- £7.42
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 2mo ago

TKGEOUE 666 Water Balloons For Kids Easy Fill With Tap Adapters Bunch o Balloons 1s Rapid-Filling Self-Sealing 100+ In 60s For Water Toys For Kids Outdoor Water Games Beach Pool Party Fight (B)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 3mo ago
Newest
by launch date
666pcs+ Water Balloons 10 Second Rapid-Filling Self-Sealing Water Bombs Water Balloons for Kids Easy Fill Eco-Friendly Outdoor Garden Beach Pool Party Fight Water Toy(18 Bunches)
- Price
- £10.03
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 1mo ago

333 PCS Water Balloons for Kids Easy Fill Rapid-Filling Self-Sealing Water Bombs Summer Fun Water Toys for Outdoor Garden Pool Parties Water Bomb Fight
- Price
- £7.42
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 2mo ago

555 PCS Water Balloons for Kids Easy Fill Rapid-Filling Self-Sealing Water Bombs Summer Fun Water Toys for Outdoor Garden Pool Parties Water Bomb Fight
- Price
- £10.15
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 2mo ago

TKGEOUE 666 Water Balloons For Kids Easy Fill With Tap Adapters Bunch o Balloons 1s Rapid-Filling Self-Sealing 100+ In 60s For Water Toys For Kids Outdoor Water Games Beach Pool Party Fight (B)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 3mo ago

WENXUKHV 666 PCS Water Balloons For Kids Easy Fill 10 Second Rapid-Filling Self-Sealing Water Bombs with Tap Adapters for Outdoor Garden Beach Pool Party Fight Water Toys For Kids Outdoor
- Price
- £11.79
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 rising
Sellers
73
Top-5 brand share
46%
Top 20: 90%
Top-5 click share
41%
Top 20: 86%
Open market
49%
- Gillterway16%
- Bunch O Balloons9%
- Faburo8%
- WENXUKHV7%
- TKGEOUE5%
- PEAK ESSENCE5%
Demand
Water Balloons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 41.0×
Search terms
Top Water Balloons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water balloons284K/yr
- water balloons for kids easy fill62K/yr
- water bombs24K/yr
- bunch o balloons water balloons19K/yr
- water bombs for kids14K/yr
- bunch o balloons13K/yr
- water ballons11K/yr
- water balloons quick fill9K/yr
- water balloon10K/yr
- water baloons7K/yr
Reviews and returns
What reviews say buyers love and hate about Water Balloons
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful quality
However, the quality control isn't completely perfect
Absolute garbage
50 % balloons had a hole in when trying to inflate
Very very poor - most of the balloons didnt fill up
Not every balloon inflated perfectly
they break very easily
Rip Very Easily
Others just broke as soon as you touched them
every time I try to fill one it ends up leaking everywhere as it has holes in loads of them
now, the rubber bands, not tight enough most of them leaked not good quality for the price
Multiple balloons had leaks
they are small
Small ballons if they work
The opening is so tiny that its almost impossible to fit them easily on the majority of taps
Love
Brilliant fun
Fun for kids
kept them entertained
Easy to Use
Super easy to fill in seconds
Easy fill
Excellent value
Good Value
Well worth it
Good quality
The build quality is solid
The quality is excellent, and the colours are vibrant and attractive
easy to inflate
Fast filled
Excellent fun with so many easy to fill water balloons
Return
0.2% Return rate 22% Fixable by listing
Don't work
They don't work
Awful quality
However, the quality control isn't completely perfect
Absolute garbage
they are small
Small ballons if they work
The opening is so tiny that its almost impossible to fit them easily on the majority of taps
50 % balloons had a hole in when trying to inflate
Very very poor - most of the balloons didnt fill up
Not every balloon inflated perfectly
every time I try to fill one it ends up leaking everywhere as it has holes in loads of them
now, the rubber bands, not tight enough most of them leaked not good quality for the price
Multiple balloons had leaks
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Balloons questions
Answered from the same tracked data.








