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Water Balloons

Pass

Water Balloons scores 80 out of 100, a Pass. Shoppers spend $550K a year here, search demand grew +778.3% this quarter, and returns run at 0.2% of orders.

Flapen Score
80
80 / 100
Top 1% of 1,773 Toys & Games niches · +36 vs the category median of 44
Market size
£550K/yr489K searches / yr
90-day growth
+778.3%search demand this quarter
Competition
41%top-5 click share · 30 brands · 73 sellers

Flapen Score

Water Balloons against its category

The dotted line is the Toys & Games average. Past it, Water Balloons is stronger. Inside it, weaker.

80Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Balloons 489K times last year and spent an estimated £550K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 80 out of 100, a Pass.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +778.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £550K a year.

Searches, last 12 months
489K
Growth, 90 days vs prior 90
+778.3%
Conversion, latest week
11.5%
Market size, estimated
£550Ka year
Peak month
July41.0× the quietest month
Top search term
water balloons284K searches a year

02 · Price

A sale here is worth £9.80.

Listings sell for £9.80 on average, from £3.01 to £24.28. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £9.80 that is £15K to £20K a year per listing.

Average price
£9.80under the $15 to $100 sweet spot
Price range
£3.01–£24.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£20K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #62 within Party Supplies. It carries 213 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
11.8%
Average rank
#62in Party Supplies
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
213per listing
Listings tracked
34

04 · Newcomers

Amazon counts 10 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
10Amazon's first-year sales bar
Average brand age
22 months

Products

Top Water Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£55K£82K£110K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 rising

Sellers

73

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

41%

Top 20: 86%

Open market

49%

  • Gillterway16%
  • Bunch O Balloons9%
  • Faburo8%
  • WENXUKHV7%
  • TKGEOUE5%
  • PEAK ESSENCE5%

Demand

Water Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 41.0×

Search terms

Top Water Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water balloons284K/yr
  • water balloons for kids easy fill62K/yr
  • water bombs24K/yr
  • bunch o balloons water balloons19K/yr
  • water bombs for kids14K/yr
  • bunch o balloons13K/yr
  • water ballons11K/yr
  • water balloons quick fill9K/yr
  • water balloon10K/yr
  • water baloons7K/yr

Reviews and returns

What reviews say buyers love and hate about Water Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.28

Awful quality

However, the quality control isn't completely perfect

Absolute garbage

Inflation/Deflation10%−0.04

50 % balloons had a hole in when trying to inflate

Very very poor - most of the balloons didnt fill up

Not every balloon inflated perfectly

Durability9%−0.10

they break very easily

Rip Very Easily

Others just broke as soon as you touched them

Leak-Proof8%

every time I try to fill one it ends up leaking everywhere as it has holes in loads of them

now, the rubber bands, not tight enough most of them leaked not good quality for the price

Multiple balloons had leaks

Size-Overall8%−0.08

they are small

Small ballons if they work

The opening is so tiny that its almost impossible to fit them easily on the majority of taps

Love

Fun/Entertainment Experience33%+2.74

Brilliant fun

Fun for kids

kept them entertained

Ease Of Use16%+0.93

Easy to Use

Super easy to fill in seconds

Easy fill

Value For Money14%+0.47

Excellent value

Good Value

Well worth it

Quality-Overall6%−0.28

Good quality

The build quality is solid

The quality is excellent, and the colours are vibrant and attractive

Inflation/Deflation6%−0.04

easy to inflate

Fast filled

Excellent fun with so many easy to fill water balloons

Return

0.2% Return rate 22% Fixable by listing

Functionality-Overall18%▁▁▇▇▅█

Don't work

They don't work

Quality-Overall16%▁▁▁▇▇█

Awful quality

However, the quality control isn't completely perfect

Absolute garbage

Size-Overall15%▁▁█▅▃▃

they are small

Small ballons if they work

The opening is so tiny that its almost impossible to fit them easily on the majority of taps

Inflation/Deflation9%▁▁█▃▃▄

50 % balloons had a hole in when trying to inflate

Very very poor - most of the balloons didnt fill up

Not every balloon inflated perfectly

Leak-Proof5%▁▁█▃▃▂

every time I try to fill one it ends up leaking everywhere as it has holes in loads of them

now, the rubber bands, not tight enough most of them leaked not good quality for the price

Multiple balloons had leaks

FAQ

Common Water Balloons questions

Answered from the same tracked data.