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Party Bag Fillers for Kids

Maybe

Returns run at only 0.4% of orders. But prices span $4.46–$18.08, mostly outside the sweet spot, so Party Bag Fillers for Kids is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 1,773 Toys & Games niches · +20 vs the category median of 44
Market size
£1.7M/yr3.5M searches / yr
90-day growth
+8.7%search demand this quarter
Competition
43%top-5 click share · 30 brands · 42 sellers

Flapen Score

Party Bag Fillers for Kids against its category

The dotted line is the Toys & Games average. Past it, Party Bag Fillers for Kids is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Bag Fillers for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Party Bag Fillers for Kids 3.5M times last year and spent an estimated £1.7M. The top 5 brands take 43% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
4.8%
Market size, estimated
£1.7Ma year
Peak month
January1.6× the quietest month
Top search term
party bag fillers for kids1.6M searches a year

02 · Price

A sale here is worth £9.95.

Listings sell for £9.95 on average, from £4.46 to £18.08. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £9.95 that is £40K to £50K a year per listing.

Average price
£9.95under the $15 to $100 sweet spot
Price range
£4.46–£18.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
£40K–£50K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #59 within Arts & Crafts. It carries 805 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
1.7%
Average rank
#59in Arts & Crafts
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
805per listing
Listings tracked
34

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
27 months

Products

Top Party Bag Fillers for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£83K£165K£248K£331K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

42

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

43%

Top 20: 83%

Open market

52%

  • Wleozys16%
  • SXFENG12%
  • DTYDECLE5%
  • RAM ONLINE5%
  • THE TWIDDLERS5%
  • YouCute5%

Demand

Party Bag Fillers for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Party Bag Fillers for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party bag fillers for kids1.6M/yr
  • party bag fillers737K/yr
  • kids party bag fillers144K/yr
  • pass the parcel prizes150K/yr
  • party bags fillers109K/yr
  • party favours94K/yr
  • girls party bag fillers74K/yr
  • party bag toys59K/yr
  • boys party bag fillers60K/yr
  • party bag filler56K/yr

Reviews and returns

What reviews say buyers love and hate about Party Bag Fillers for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%

Bad Quality

The quality is fairly low

They arent premium quality

Smell17%−0.16

Fishy smell

smells like fish

Terrible smell

Size-Overall15%−0.06

Quite small

P. s The party bags that come inside the box are very small

These colour changing pens are a bit smaller than I thought they would be

Advertised Vs Actual Product5%−0.04

sometimes it might not be exactly what you're expecting by the pictures

Blatant false advertising

False advertising

Leak-Proof4%

Bottles leak

Some had also leaked

leaked

Love

Value For Money24%+1.88

Amazing value

Great value

Fantastic price

Quality-Overall19%

Amazing quality

Good variety

Good quality, excellent for party bags

Fun/Entertainment Experience18%+1.39

Fun for Kids

Very entertaining

Good fun

Gifting Purpose7%+0.48

Good for return gifts

great gift

Great little items for gift bags

Color5%+0.21

The colors are bright

lots of colours

good assortment of colours

Return

0.4% Return rate 41% Fixable by listing

Size-Overall29%█▆▄▄▃▅

Quite small

P. s The party bags that come inside the box are very small

These colour changing pens are a bit smaller than I thought they would be

Quality-Overall21%▇▇█▆▇█

Bad Quality

The quality is fairly low

They arent premium quality

Smell7%▆▆██▆▃

Fishy smell

smells like fish

Terrible smell

Leak-Proof6%▅▄▂▄█▅

Bottles leak

Some had also leaked

leaked

Advertised Vs Actual Product5%▁▆█▅▇▇

sometimes it might not be exactly what you're expecting by the pictures

Blatant false advertising

False advertising

FAQ

Common Party Bag Fillers for Kids questions

Answered from the same tracked data.