Toys

Shoppers searched for this 14.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.7M a year.

Searches, last 12 months

14.1M

Growth, 90 days vs prior 90

+11.7%

Conversion, latest week

1.6%

Market size, estimated

£2.7Ma year

Peak month

December3.7× the quietest month

Top search term

toys3.0M searches a year

Listings sell for £12.56 on average, from £2.50 to £36.77. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 750 to 1,000 of them. At £12.56 that is £9K to £13K a year per listing.

Average price

£12.56under the $15 to $100 sweet spot

Price range

£2.50–£36.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

750–1,000

Revenue per listing a year

£9K–£13K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #23 within Arts & Crafts. It carries 4,916 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

1.9%

Average rank

#23in Arts & Crafts

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,916per listing

Listings tracked

135

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

36 months