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Lightsaber

Pass

Lightsaber scores 68 out of 100, a Pass. Shoppers spend $536K a year here, search demand grew +38.8% this quarter, and returns run at 2.2% of orders.

Flapen Score
68
68 / 100
Top 2% of 1,773 Toys & Games niches · +24 vs the category median of 44
Market size
£536K/yr763K searches / yr
90-day growth
+38.8%search demand this quarter
Competition
38%top-5 click share · 31 brands · 71 sellers

Flapen Score

Lightsaber against its category

The dotted line is the Toys & Games average. Past it, Lightsaber is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lightsaber market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lightsaber 763K times last year and spent an estimated £536K. The top 5 brands take 56% of clicks. Demand peaks in May–Jun–Oct–Nov–Dec. Flapen scores it 68 out of 100, a Pass.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 763K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £536K a year.

Searches, last 12 months
763K
Growth, 90 days vs prior 90
+38.8%
Conversion, latest week
1.8%
Market size, estimated
£536Ka year
Peak month
May2.3× the quietest month
Top search term
lightsaber298K searches a year

02 · Price

A sale here is worth £39.06.

Listings sell for £39.06 on average, from £5.99 to £139.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £39.06 that is £10K to £20K a year per listing.

Average price
£39.06inside the $15 to $100 sweet spot
Price range
£5.99–£139.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£10K–£20K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #62 within Dress-Up Accessories. It carries 205 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#62in Dress-Up Accessories
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
205per listing
Listings tracked
55

04 · Newcomers

Amazon counts 2 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Lightsaber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£16K£32K£48K£64K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

71

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

38%

Top 20: 73%

Open market

39%

  • Yumuwind17%
  • BASUNLOY17%
  • Lischwert8%
  • Star Wars8%
  • GADGETS 4 EVERYONE6%
  • FunGeneTEC5%

Demand

Lightsaber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Lightsaber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lightsaber298K/yr
  • light saber117K/yr
  • star wars lightsaber58K/yr
  • lightsabers40K/yr
  • lightsaber star wars53K/yr
  • light sabers for kids37K/yr
  • neopixel lightsaber14K/yr
  • light sabers adult22K/yr
  • darth vader lightsaber16K/yr
  • kylo ren lightsaber15K/yr

Reviews and returns

What reviews say buyers love and hate about Lightsaber

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.27

Broke after only a few weeks

Breaks easily

Broken

Quality-Overall6%+0.88

The build quality is extremely poor

Been swapped with a lower quality item

Low quality

Audio Quality6%−0.05

No sound

Sound broke

Only the sounds turn off

Value For Money5%+0.77

Price should be lower

This is not the cheapest

I don't think it was worth the price I paid

Strength4%+0.14

Very flimsy

feels quite breakable which

fragile

Love

Quality-Overall14%+0.88

Amazing quality

The build quality is reassuring

The build quality is fantastic too

Fun/Entertainment Experience12%+0.90

Fun toy

Fun for kid's

Great fun

Value For Money11%+0.77

Amazing value

Good product for the price

Definitely worth it

Durability6%−0.27

makes it feel durable rather than like a cheap toy

Still alive and good working condition

quite durable

Color5%+0.51

vibrant colours

lots of colours

The colours are nice

Return

2.2% Return rate 15% Fixable by listing

Defective Material/Parts16%▄█▅█▆█
Functionality-Overall13%▆▇▄█▅▃
Size-Overall10%█▁▆▇▅▆

It is a lot smaller than I expected

It is very short

is much shorter than an adult would need

Audio Quality8%▅█▅▃▆▅

No sound

Sound broke

Only the sounds turn off

Quality-Overall8%▁▂▆▅█▅

The build quality is extremely poor

Been swapped with a lower quality item

Low quality

FAQ

Common Lightsaber questions

Answered from the same tracked data.