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Lightsaber

Pass

Lightsaber scores 68 out of 100, a Pass. Shoppers spend an estimated $536K a year here, search demand grew +38.8% this quarter, and an estimated 2.2% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 1,773 Toys & Games niches · +24 vs the category median of 44
Market size
£536K/yr763K searches / yr
90-day growth
+38.8%search demand this quarter
Competition
38%top-5 click share · 31 brands · 71 sellers

Flapen Score

Lightsaber against its category

The dotted line is the Toys & Games average. Past it, Lightsaber is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lightsaber market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lightsaber 763K times last year and spent an estimated £536K. The top 5 brands take 56% of clicks. Demand peaks in May–Jun–Oct–Nov–Dec. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 763K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £536K a year.

Searches, last 12 months
763K
Growth, 90 days vs prior 90
+38.8%
Conversion, latest week
1.8%
Market size, estimated
£536Ka year
Peak month
May2.3× the quietest month
Top search term
lightsaber298K searches a year

02 · Price

A sale here is worth £39.06.

Listings sell for £39.06 on average, from £5.99 to £139.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £39.06 that is £10K to £20K a year per listing.

Average price
£39.06inside the $15 to $100 sweet spot
Price range
£5.99–£139.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£10K–£20K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #62 within Dress-Up Accessories. It carries 205 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#62in Dress-Up Accessories
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
205per listing
Listings tracked
55

04 · Newcomers

2 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Lightsaber products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£16K£32K£48K£64K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

71

Est. top-5 brand share

56%

Top 20: 93%

Est. top-5 click share

38%

Top 20: 73%

Open market

39%

  • Yumuwind17%
  • BASUNLOY17%
  • Lischwert8%
  • Star Wars8%
  • GADGETS 4 EVERYONE6%
  • FunGeneTEC5%

Demand

Lightsaber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Lightsaber search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lightsaber298K/yr
  • light saber117K/yr
  • star wars lightsaber58K/yr
  • lightsabers40K/yr
  • lightsaber star wars53K/yr
  • light sabers for kids37K/yr
  • neopixel lightsaber14K/yr
  • light sabers adult22K/yr
  • darth vader lightsaber16K/yr
  • kylo ren lightsaber15K/yr

Reviews and returns

What reviews say buyers love and hate about Lightsaber

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
2.2%of orders come back
“Broke after only a few weeks”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lightsaber questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data