Pool Noodle
MaybeReturns run at only 0.4% of orders. But products sell for $8.66 on average, outside the sweet spot, so Pool Noodle is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 1,773 Toys & Games niches · +15 vs the category median of 4459
- Market size
- £288K/yr770K searches / yr
- 90-day growth
- +46.5%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 21 sellers
Flapen Score
Pool Noodle against its category
The dotted line is the Toys & Games average. Past it, Pool Noodle is stronger. Inside it, weaker.
Market
The Pool Noodle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pool Noodle 770K times last year and spent an estimated £288K. The top 5 brands take 74% of clicks. Demand peaks in Nov. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +46.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £288K a year.
- Searches, last 12 months
- 770K
- Growth, 90 days vs prior 90
- +46.5%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £288Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- pool noodle382K searches a year
02 · Price
A sale here is worth £8.66.
Listings sell for £8.66 on average, from £4.56 to £25.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £8.66 that is £13K to £17K a year per listing.
- Average price
- £8.66under the $15 to $100 sweet spot
- Price range
- £4.56–£25.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #6 within Sports Toys & Outdoor. It carries 357 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 24%
- Out of stock, average day
- 5.0%
- Average rank
- #6in Sports Toys & Outdoor
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 357per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Pool Noodle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hillington Set of 2 Flexible Swimming Pool Noodles
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 1,938
- Age
- 10y ago

Zoggs Unisex-Youth Inflatable Noodle Orange/Zoggy Print 115 cm
- Price
- £6.36
- Rating
- 4.1/5
- Reviews
- 356
- Age
- 6y ago

Swimming Pool Noodle Float AID WOGGLE Log Noodles Water Flexible RED Blue OR Yellow Swim AID
- Price
- £5.83
- Rating
- 4.3/5
- Reviews
- 569
- Age
- 15y ago

sourcing map 2pcs Pipe Insulation Foam Tube Lagging Insulation Pipe 6mm(1/4) ID 15mm OD 20 Heat Preservation for Handle Grip Support Black
- Price
- £4.56
- Rating
- 3.5/5
- Reviews
- 25
- Age
- 2y ago

SPLASH! Swimming Pool Noodles 2-Pack Swimming Noodle with Strong & Flexible Foam - Suitable for Adults and Children - Strong and Lightweight Pool Noodle Float (Green)
- Price
- £8.80
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 8mo ago
Trending
90-day click momentum
SPLASH! Swimming Pool Noodles 2-Pack Swimming Noodle with Strong & Flexible Foam - Suitable for Adults and Children - Strong and Lightweight Pool Noodle Float (Light Blue)
- Price
- £8.82
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 8mo ago

SPLASH! Swimming Pool Noodles 2-Pack Swimming Noodle with Strong & Flexible Foam - Suitable for Adults and Children - Strong and Lightweight Pool Noodle Float (Green)
- Price
- £8.80
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 8mo ago

SPLASH! Swimming Pool Noodles 2-Pack Swimming Noodle with Strong & Flexible Foam - Suitable for Adults and Children - Strong and Lightweight Pool Noodle Float (Pink)
- Price
- £8.64
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 8mo ago

Swimming Pool Noodle Float AID WOGGLE Log Noodles Water Flexible RED Blue OR Yellow Swim AID
- Price
- £5.83
- Rating
- 4.3/5
- Reviews
- 569
- Age
- 15y ago

Zoggs Unisex-Youth Inflatable Noodle Orange/Zoggy Print 115 cm
- Price
- £6.36
- Rating
- 4.1/5
- Reviews
- 356
- Age
- 6y ago
Newest
by launch date
SPLASH! Swimming Pool Noodles 2-Pack Swimming Noodle with Strong & Flexible Foam - Suitable for Adults and Children - Strong and Lightweight Pool Noodle Float (Green)
- Price
- £8.80
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 8mo ago

SPLASH! Swimming Pool Noodles 2-Pack Swimming Noodle with Strong & Flexible Foam - Suitable for Adults and Children - Strong and Lightweight Pool Noodle Float (Pink)
- Price
- £8.64
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 8mo ago

SPLASH! Swimming Pool Noodles 2-Pack Swimming Noodle with Strong & Flexible Foam - Suitable for Adults and Children - Strong and Lightweight Pool Noodle Float (Light Blue)
- Price
- £8.82
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 8mo ago

PATIKIL Pipe Insulation Foam Tube Pool Noodles Foam Tubing Outdoor Wrap Pipe Covers 3/8 (10mm) ID x 3/4 (20mm) OD x 6.6 ft for Handle Grip HVAC Units White
- Price
- £5.90
- Rating
- 2.5/5
- Reviews
- 22
- Age
- 1y ago

PATIKIL 2 Pcs Pipe Insulation Foam Tube Heat Preservation Foam Pipe Tubing Covers 3/8 (10mm) ID x 3.3FT x 13/16 OD for Handle Heat Water Pipe Freeze Protection Yellow
- Price
- £6.94
- Rating
- 2.7/5
- Reviews
- 63
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
21
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
18%
- Hillington35%
- SPLASH!14%
- Vivo Technologies9%
- Zoggs9%
- Toyrific8%
- sourcing map7%
Demand
Pool Noodle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.3×
Search terms
Top Pool Noodle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pool noodle382K/yr
- pool noodles105K/yr
- swimming noodle77K/yr
- pool noodles with hole21K/yr
- noodle swimming float19K/yr
- swimming noodles for kids19K/yr
- pool noodles pack of 421K/yr
- swimming noodles17K/yr
- woggle15K/yr
- swim noodle14K/yr
Reviews and returns
What reviews say buyers love and hate about Pool Noodle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
These are cheap
Poor quality
Rubbish
not ideal if young children are around as they are not very robust
Spongy
Absolutely rubbish will fit a dolls house not as described
I should have read the description better
Short
Not quite big enough to support weight of 3 year old
At £7.99 I think itis expensive for what it is
Waste of money pool noodle
Love
Good quality
Solid construction, very good quality and it definitely does the job you ask it to do, allows you to float in the water
Great product
Great value
Good price
Value
As described
Just as it says
got what i wanted
Brought these for my daughter for swimming really well made we had great fun with these at the pools
Great swimming aid
Excellent swimming floaties
Good quality, buoyancy and size
can swim almost freely
and that gives him some buoyancy
Return
0.4% Return rate 69% Fixable by listing
Short
Not quite big enough to support weight of 3 year old
Absolutely rubbish will fit a dolls house not as described
I should have read the description better
These are cheap
Poor quality
Rubbish
At £7.99 I think itis expensive for what it is
Waste of money pool noodle
It would be better if we had a choice of colour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pool Noodle questions
Answered from the same tracked data.









