Chess Set

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

3.5%

Market size, estimated

£2.0Ma year

Peak month

December3.2× the quietest month

Top search term

chess set612K searches a year

Listings sell for £34.02 on average, from £5.15 to £572.82. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £34.02 that is £26K to £34K a year per listing.

Average price

£34.02inside the $15 to $100 sweet spot

Price range

£5.15–£572.82

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

£26K–£34K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #134 within Games & Accessories. It carries 1,072 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

92%

Out of stock, average day

8.2%

Average rank

#134in Games & Accessories

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,072per listing

Listings tracked

38

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months