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Bubble Machine

Pass

Bubble Machine scores 75 out of 100, a Pass. Shoppers spend $761K a year here, search demand grew +63.7% this quarter, and returns run at 0.6% of orders.

Flapen Score
75
75 / 100
Top 1% of 1,773 Toys & Games niches · +31 vs the category median of 44
Market size
£761K/yr1.2M searches / yr
90-day growth
+63.7%search demand this quarter
Competition
41%top-5 click share · 23 brands · 29 sellers

Flapen Score

Bubble Machine against its category

The dotted line is the Toys & Games average. Past it, Bubble Machine is stronger. Inside it, weaker.

75Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bubble Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bubble Machine 1.2M times last year and spent an estimated £761K. The top 5 brands take 59% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 75 out of 100, a Pass.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £761K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+63.7%
Conversion, latest week
4.3%
Market size, estimated
£761Ka year
Peak month
May3.9× the quietest month
Top search term
bubble machine782K searches a year

02 · Price

A sale here is worth £15.32.

Listings sell for £15.32 on average, from £3.67 to £28.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £15.32 that is £15K to £19K a year per listing.

Average price
£15.32inside the $15 to $100 sweet spot
Price range
£3.67–£28.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£15K–£19K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #63 within Sports Toys & Outdoor. It carries 790 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
16.8%
Average rank
#63in Sports Toys & Outdoor
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
790per listing
Listings tracked
32

04 · Newcomers

Amazon counts 7 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
7Amazon's first-year sales bar
Average brand age
29 months

Products

Top Bubble Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£30K£61K£91K£122K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

29

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

41%

Top 20: 88%

Open market

35%

  • Belemar24%
  • LIKYMO11%
  • Tecnock9%
  • Joyfuture7%
  • Theefun7%
  • Bubble Mania6%

Demand

Bubble Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.9×

Search terms

Top Bubble Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bubble machine782K/yr
  • bubble machine for kids166K/yr
  • bubble machine for kids outdoor30K/yr
  • kids bubble machine25K/yr
  • bubbles machine kids15K/yr
  • bubble blower17K/yr
  • rechargeable bubble machine12K/yr
  • bubble toys13K/yr
  • bubble machines10K/yr
  • bubble machine kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Bubble Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.27

Stopped Working After a Few Uses

Broken

Broke after 1 use

Functionality-Overall13%−0.23

Didnt work

it is not working properly

then stopped working

Quality-Overall9%−0.04

the build quality is not premium

Awful quality

feel it is overpriced based on the quality

Battery Life6%−0.01

Very poor battery time

Doesnt have the best battery life

the Battery has ran out already

Noise Level5%−0.04

Quite noisy

Also very loud

Also very noisy

Love

Fun/Entertainment Experience24%+2.45

Cute and Entertaining

Fun toy

entertained for hours

Value For Money9%+0.46

Worth it

Good value for money

Good price

Quality-Overall9%−0.04

The build quality is solid and reliable

The build quality is solid

Good quality

Ease Of Use6%+0.31

easy to carry

a large child friendly handle

Easy to use

Battery Life5%−0.01

battery life is good

Rechargeable Battery: This is the best feature

The battery lasts well

Return

0.6% Return rate 7% Fixable by listing

Functionality-Overall29%▄▇█▇█▇

Didnt work

it is not working properly

then stopped working

Defective Material/Parts9%▁▆▇█▆▆
Battery Inclusion8%█▄▄▅▅▅
Leak-Proof7%█▄▄▃▂▃

They either leak

Also leaking already

Leaking product

Charging7%█▄▄▄▄▄

does not hold charge

It will not recharge

However, it has now just stopped charging

FAQ

Common Bubble Machine questions

Answered from the same tracked data.