Is bubble machine profitable to sell on Amazon United Kingdom?

The niche generates £761K/yr across 32 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is +63.7%. Flapen's verdict: Worth a look (75/100).

How competitive is the bubble machine niche?

23 brands and 29 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in bubble machine?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 0.6%.

When does demand for bubble machine peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.9× the quietest.

What does it cost to enter the bubble machine niche?

Listings span £3.67–£28.22; the average listing price is £15.32 (sweet spot $15–$100). The average incumbent carries 790 reviews — the moat a new listing must climb.

bubble machine

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Growth

Great+63.7%

90-day search growth — must beat 0% to launch

Brand share

Great59%

top-5 brand share — no brand owns this niche

Avg price

Great£15.32

avg listing price — sweet spot $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Good£761K

£761K/yr · 1.2M searches

Review moat

Good790.06

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.67–£28.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, bubble machine is a £761K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 75/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

bubble machine market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: £613K–£766K; units × avg price
Conversion rate: 4.3%
Avg BSR: #63
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 16.8%
Avg brand age: 29 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

41%

Top 20: 88%

Open market

35%

Belemar24%
LIKYMO11%
Tecnock9%
Joyfuture7%
Theefun7%
Bubble Mania6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +63.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.9×

Open Trend

Top bubble machine search terms

bubble machine782K/yr +81.0%2.5% conv.
bubble machine for kids166K/yr +0.9%2.6% conv.
bubble machine for kids outdoor30K/yr +194.6%3.5% conv.
kids bubble machine25K/yr +43.2%2.5% conv.
bubbles machine kids15K/yr +38.0%3.2% conv.
bubble blower17K/yr +38.3%0.5% conv.
rechargeable bubble machine12K/yr +75.1%2.1% conv.
bubble toys13K/yr +67.4%0.8% conv.
bubble machines10K/yr +67.4%1.9% conv.
bubble machine kids9K/yr +43.7%3.0% conv.

All search terms

Top bubble machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Belemar Upgraded Rechargeable Bubble Machine Outdoor Toys for Kids Parties

Belemar£24.554.2★321 rev

Rechargeable Bubble Machine - Auto 360 Rotation 75 Tilt Range 10 Large Wands - Bubbles Blower Maker for Kids Toddlers Outdoor Play Wedding Birthday Parties Gifts Toys for Boys Girls

Joyfuture£16.454.0★266 rev

Bubble Machine - 22000+ Bubbles Per Minute Automatic Bubble Maker Bubble Machine for Kids Portable Bubble Machine Powered by USB or Batteries Outdoor Indoor Birthday Party (Black)

LIKYMO£16.743.3★52 rev

Bubble Mania Bubble Machine - Bubble Blower Whale For Kids

Bubble Mania£12.644.4★3,360 rev

Belemar Bubble Machine for Kids Automatic Bubble Blower with Lights

Belemar£14.913.6★218 rev

Newest

by launch date

Belemar Bubble Machine for Kids Automatic Bubble Blower with Lights

Belemar£14.91218 rev

2mo ago

Belemar Windmill Bubble Machine for Kids Standing Automatic Bubble Blower with Lights & Music 51 Adjustable Height 130ml Tank & Bubble Solution Included Outdoor Garden Toy for Boys Girls

Belemar£15.71107 rev

2mo ago

3 IN 1 Dancing Remote Control Bubble Machine for Kids Sunflower Bubble Maker with LED Lights Adjustable Height Stand Handheld & Tabletop Bubble Blower for Outdoor & Indoor Fun

AYAAFA£14.6019 rev

3mo ago

Venture Club Bubble Machine Lantern - Automatic Bubble Maker - Bubbles for Kids & Toddlers Garden Toys & Games for Outdoor Play Party & Active Fun - Free Standing Easy Setup Children Aged 3+

Hunter Price International£15.3259 rev

3mo ago

Bubble Machine with Remote Control Standing Bubble Machine with 90 or 360 Rotation &7 LED Lights 1200mAh Rechargeable Battery Bubbles for Kids for Weddings Birthday Parties Outdoor Activities

runpeak£17.0926 rev

4mo ago

What buyers say about bubble machine

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience24%

“Cute and Entertaining”

Value For Money9%

“Worth it”

Quality-Overall9%

“The build quality is solid and reliable”

Ease Of Use6%

“easy to carry”

Battery Life5%

“battery life is good”

Assembly/Installation4%

“Easy to assemble”

Charging4%

“easy to charge up”

Gifting Purpose3%

“great gift idea”

Durability2%

“it appears durable”

Leak-Proof2%

“It hasn't leaked”

What buyers complain about

Durability18%

“Stopped Working After a Few Uses”

Functionality-Overall13%

“Didnt work”

Quality-Overall9%

“the build quality is not premium”

Battery Life6%

“Very poor battery time”

Noise Level5%

“Quite noisy”

Size-Overall4%

“It's small”

Value For Money4%

“and to expensive dont buy”

Leak-Proof4%

“They either leak”

Charging3%

“does not hold charge”

Strength2%

“Very flimsy”

Top return reasons

Functionality-Overall29%

Defective Material/Parts9%

Battery Inclusion8%

Leak-Proof7%

Charging7%

Durability6%

Size-Overall6%

Quality-Overall4%

Noise Level3%

Battery Life3%

Common questions

Is bubble machine profitable to sell on Amazon United Kingdom?: The niche generates £761K/yr across 32 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is +63.7%. Flapen's verdict: Worth a look (75/100).
How competitive is the bubble machine niche?: 23 brands and 29 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in bubble machine?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 0.6%.
When does demand for bubble machine peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.9× the quietest.
What does it cost to enter the bubble machine niche?: Listings span £3.67–£28.22; the average listing price is £15.32 (sweet spot $15–$100). The average incumbent carries 790 reviews — the moat a new listing must climb.