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Kpop Demon Hunters Costume

Maybe

The average product has only 104 reviews. But demand is soft, at -58.7% this quarter, so Kpop Demon Hunters Costume is a Maybe.

Flapen Score
58
58 / 100
Top 11% of 1,773 Toys & Games niches · +14 vs the category median of 44
Market size
£1.1M/yr4.1M searches / yr
90-day growth
-58.7%search demand this quarter
Competition
33%top-5 click share · 16 brands · 38 sellers

Flapen Score

Kpop Demon Hunters Costume against its category

The dotted line is the Toys & Games average. Past it, Kpop Demon Hunters Costume is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kpop Demon Hunters Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kpop Demon Hunters Costume 4.1M times last year and spent an estimated £1.1M. The top 5 brands take 78% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -58.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
-58.7%
Conversion, latest week
1.3%
Market size, estimated
£1.1Ma year
Top search term
kpop demon hunters costume1.2M searches a year

02 · Price

A sale here is worth £21.25.

Listings sell for £21.25 on average, from £8.34 to £32.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £21.25 that is £5K to £11K a year per listing.

Average price
£21.25inside the $15 to $100 sweet spot
Price range
£8.34–£32.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£5K–£11K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #213 within Fancy Dress. It carries 104 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
98%
Out of stock, average day
18.1%
Average rank
#213in Fancy Dress
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
104per listing
Listings tracked
47

04 · Newcomers

15 of last year's 47 launches cleared the first-year sales bar.

47 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
47
Successful launches
15Amazon's first-year sales bar
Average brand age
21 months

Products

Top Kpop Demon Hunters Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£45K£89K£134K£178K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 rising

Sellers

38

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 66%

Open market

18%

  • Rubies37%
  • Atorcher14%
  • Tangsenyu11%
  • Kitimi10%
  • KPop Demon Hunters5%
  • Heartsking4%

Demand

Kpop Demon Hunters Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 25.0× · 11 of 12 months tracked

Search terms

Top Kpop Demon Hunters Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kpop demon hunters costume1.2M/yr
  • rumi costume kids834K/yr
  • k pop demon hunters costume959K/yr
  • rumi costume364K/yr
  • zoey kpop demon hunters costume219K/yr
  • demon hunters costume122K/yr
  • mira costume kpop demon hunters56K/yr
  • kpop costume46K/yr
  • kpop outfits45K/yr
  • rumi outfit36K/yr

Reviews and returns

What reviews say buyers love and hate about Kpop Demon Hunters Costume

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
2.5%of orders come back
“It doesn't fit or look right”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kpop Demon Hunters Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data