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Electric Water Gun

Pass

Electric Water Gun scores 81 out of 100, a Pass. Shoppers spend $285K a year here, search demand grew +443.3% this quarter, and returns run at 0.6% of orders.

Flapen Score
81
81 / 100
Top 1% of 1,773 Toys & Games niches · +37 vs the category median of 44
Market size
£285K/yr475K searches / yr
90-day growth
+443.3%search demand this quarter
Competition
25%top-5 click share · 45 brands · 57 sellers

Flapen Score

Electric Water Gun against its category

The dotted line is the Toys & Games average. Past it, Electric Water Gun is stronger. Inside it, weaker.

81Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Water Gun market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Water Gun 475K times last year and spent an estimated £285K. The top 5 brands take 47% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 81 out of 100, a Pass.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 475K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +443.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
475K
Growth, 90 days vs prior 90
+443.3%
Conversion, latest week
3.1%
Market size, estimated
£285Ka year
Peak month
July20.7× the quietest month
Top search term
electric water gun285K searches a year

02 · Price

A sale here is worth £19.47.

Listings sell for £19.47 on average, from £8.80 to £104.17. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £19.47 that is £2K to £5K a year per listing.

Average price
£19.47inside the $15 to $100 sweet spot
Price range
£8.80–£104.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #150 within Sports Toys & Outdoor. It carries 165 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
87%
Out of stock, average day
11.5%
Average rank
#150in Sports Toys & Outdoor
Average rating
3.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
165per listing
Listings tracked
77

04 · Newcomers

Amazon counts 26 of last year's 55 launches as successful.

55 products launched here in the last 12 months. Amazon counts 26 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
55
Successful launches
26Amazon's first-year sales bar
Average brand age
18 months

Products

Top Electric Water Gun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£6K£11K£17K£23K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

57

Top-5 brand share

47%

Top 20: 84%

Top-5 click share

25%

Top 20: 60%

Open market

49%

  • NIUBI20%
  • POPERFUN9%
  • MozkeTo197%
  • PEKOIU6%
  • ACELIFE5%
  • ahnwer4%

Demand

Electric Water Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 20.7×

Search terms

Top Electric Water Gun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric water gun285K/yr
  • water gun electric68K/yr
  • electric water pistol28K/yr
  • automatic water gun18K/yr
  • electric water guns14K/yr
  • electric water gun for adults14K/yr
  • electric watergun13K/yr
  • battery water gun10K/yr
  • electronic water gun5K/yr
  • electric water gun pistol4K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Water Gun

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability8%−0.17

Broke very easily and quickly

broke in a week

Broke after a month

Quality-Overall7%−0.16

cheap quality

Bad quality

Poor quality control

Charging7%−0.09

Wouldn't charge

Poor quality item that I couldn't even charge as the connector was broken

So cant charge the battery

Leak-Proof6%

leak

massive leaking

They leak

Functionality-Overall5%−0.14

Did not work

Stopped working

which wasn't very effective

Love

Fun/Entertainment Experience26%+2.61

Amazing fun

Fun toy

Fun for Kids

Shooting8%+0.22

It has a good range

shoots water really far

Good shooting range

Battery Life7%+0.36

Reasonable battery life

battery lasts long

Battery life good

Water Resistance6%+0.34

the good thing is that it is waterproof

The waterproof design is reassuring

The waterproof battery compartment is a thoughtful design detail that gives real confidence during use

Quality-Overall6%−0.16

Good quality

the quality is satisfactory

The build quality is excellent

Return

0.6% Return rate 4% Fixable by listing

Functionality-Overall19%▁▁█▄▄▄

Did not work

Stopped working

which wasn't very effective

Defective Material/Parts12%▁▁▅▇██
Charging10%▁█▁▃▃▃

Wouldn't charge

Poor quality item that I couldn't even charge as the connector was broken

So cant charge the battery

Leak-Proof8%█▂▂▂▂▂

leak

massive leaking

They leak

Battery Inclusion7%▁▁▁▆▇█

FAQ

Common Electric Water Gun questions

Answered from the same tracked data.