electric water gun
Worth a lookShows demand growing +443.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+443.3%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great165.26avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great£19.47avg listing price — sweet spot $15–$100
Price range
Great£8.80–£104.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£285K£285K/yr · 475K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, electric water gun is a £285K/yr Amazon United Kingdom market (475K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 81/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
electric water gun market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £243K–£292K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #150
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 100%
- Out of stock
- 11.5%
- Avg brand age
- 18 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
57
Top-5 brand share
47%
Top 20: 84%
Top-5 click share
25%
Top 20: 60%
Open market
49%
- NIUBI20%
- POPERFUN9%
- MozkeTo197%
- PEKOIU6%
- ACELIFE5%
- ahnwer4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +443.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 20.7×
Top electric water gun search terms
- electric water gun285K/yr
- water gun electric68K/yr
- electric water pistol28K/yr
- automatic water gun18K/yr
- electric water guns14K/yr
- electric water gun for adults14K/yr
- electric watergun13K/yr
- battery water gun10K/yr
- electronic water gun5K/yr
- electric water gun pistol4K/yr
Top electric water gun products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Electric Water Gun Automatic Water Blaster Squirt Gun Toys For Kid & Adult 22-32 Ft Range 2 Shooting Modes 450CC Capacity Summer Toy For Pool Beach Party Gifts (Black)
PEKOIU£19.543.6★109 rev
POPERFUN 2PCS Electric Water Gun for Adults Kids Automatic Water Pistol Blaster with Spray Sound and Led Light Leak-Proof Rechargeable Watergun for Summer Outdoor Pool Beach Toys for Boys
POPERFUN£19.484.2★42 rev
Electric Water Gun Automatic Water Gun with Water Absorption 610CC Capacity Double Shooting Mode Water Guns Range up to 32-45 FT Summer Water Toys for Pool Party Beach Outdoor
NIUBI£22.623.8★23 rev
Electric Water Gun 2026 New Automatic Water Gun 26FT Super Powerful Pistol Large Capacity Water Squirt Guns Water Pistols Water Toy Guns for Summer Swimming Pool Beach Party (Grey)
YuuFcy£16.183.8★28 rev
2 PCS Electric Water Guns Kids 32 FT Powerful Water Pistols for Kids Adults Water Blaster Pistols with Rechargeable
Fovapulme£15.594.5★11 rev
Newest
by launch date
2 Pack Electric Water Gun with LED Light Electric Water Gun Large Capacity High Powered Squirt Range 28-32 FT Summer Water Pistol Toys for Pool Party Beach Outdoor
NIUBI£19.2932 rev
2 PCS Electric Water Guns Kids 32 FT Powerful Water Pistols for Kids Adults Water Blaster Pistols with Rechargeable
Fovapulme£15.5911 rev
Electric Water Gun 2Pcs-Water Pistols 2026 Extra Large Version 500ml Water Tank LED Flash Effect & Simulated Recoil 26ft Range Summer Gift for Adults Teens & Kids(Black+Red.)
OMUIETIO£23.3560 rev
Electric Water Gun for Kids Adults Powerful Water Pistol with Auto Water Absorption Automatic & Manual Modes 8m Range Water Blaster Summer Outdoor Garden Pool Beach Toys for Boys Girls (Black)
ahnwer£19.9729 rev
2 Pack Electric Water Guns for Kids Large Capacity Leak-Proof LED Light & 25 FT Shooting Range Automatic Electric Water Blaster for Pool Beach & Outdoor Water Fight Toys
Merrwon£22.4514 rev
Trending
90-day click momentum2 PCS Electric Water Guns Kids 32 FT Powerful Water Pistols for Kids Adults Water Blaster Pistols with Rechargeable
Fovapulme£15.594.5★
Electric Water Gun for Kids Adults Powerful Water Pistol with Auto Water Absorption Automatic & Manual Modes 8m Range Water Blaster Summer Outdoor Garden Pool Beach Toys for Boys Girls (Black)
ahnwer£19.973.8★
Electric Water Gun 2Pcs Automatic Water gun High Powered Battery Water Pistol 320CC Aqua Blaster Long Range Water Sprayer Squirt Guns For Kid Adult Summer Pool Beach Party Toys Gifts
ASORT£18.524.2★
Electric Water Gun Automatic Water Blaster Squirt Gun Toys For Kid & Adult 22-32 Ft Range 2 Shooting Modes 450CC Capacity Summer Toy For Pool Beach Party Gifts (Black)
PEKOIU£19.543.6★
2 Pack Electric Water Guns for Kids Large Capacity Leak-Proof LED Light & 25 FT Shooting Range Automatic Electric Water Blaster for Pool Beach & Outdoor Water Fight Toys
Merrwon£22.453.1★
What buyers say about electric water gun
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing fun”
“It has a good range”
“Reasonable battery life”
“the good thing is that it is waterproof”
“Good quality”
“Excellent value for money”
“Easy to use”
“Charges very quickly”
“a solid design”
“The plastic construction feels fairly sturdy”
What buyers complain about
“Broke very easily and quickly”
“cheap quality”
“Wouldn't charge”
“leak”
“Did not work”
“A bit pricey”
“Bit weak when shooting water 'jet'”
“USB charger- battery dead”
“the water does not drew through the tube”
“Really small”
Top return reasons
Common questions
- Is electric water gun profitable to sell on Amazon United Kingdom?
- The niche generates £285K/yr across 77 tracked products. 26 of 55 products launched in the last 360 days are still selling. 90-day search growth is +443.3%. Flapen's verdict: Worth a look (81/100).
- How competitive is the electric water gun niche?
- 45 brands and 57 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in electric water gun?
- Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 0.6%.
- When does demand for electric water gun peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 20.7× the quietest.
- What does it cost to enter the electric water gun niche?
- Listings span £8.80–£104.17; the average listing price is £19.47 (sweet spot $15–$100). The average incumbent carries 165 reviews — the moat a new listing must climb.