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Electric Water Gun

Pass

Electric Water Gun scores 81 out of 100, a Pass. Shoppers spend an estimated $285K a year here, search demand grew +443.3% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
81
81 / 100
Top 1% of 1,773 Toys & Games niches · +37 vs the category median of 44
Market size
£285K/yr475K searches / yr
90-day growth
+443.3%search demand this quarter
Competition
25%top-5 click share · 45 brands · 57 sellers

Flapen Score

Electric Water Gun against its category

The dotted line is the Toys & Games average. Past it, Electric Water Gun is stronger. Inside it, weaker.

81Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Water Gun market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Water Gun 475K times last year and spent an estimated £285K. The top 5 brands take 47% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 81 out of 100, a Pass.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 475K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +443.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
475K
Growth, 90 days vs prior 90
+443.3%
Conversion, latest week
3.1%
Market size, estimated
£285Ka year
Peak month
July20.7× the quietest month
Top search term
electric water gun285K searches a year

02 · Price

A sale here is worth £19.47.

Listings sell for £19.47 on average, from £8.80 to £104.17. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £19.47 that is £2K to £5K a year per listing.

Average price
£19.47inside the $15 to $100 sweet spot
Price range
£8.80–£104.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #150 within Sports Toys & Outdoor. It carries 165 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
87%
Out of stock, average day
11.5%
Average rank
#150in Sports Toys & Outdoor
Average rating
3.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
165per listing
Listings tracked
77

04 · Newcomers

26 of last year's 55 launches cleared the first-year sales bar.

55 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
55
Successful launches
26Amazon's first-year sales bar
Average brand age
18 months

Products

Top Electric Water Gun products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

£0£6K£11K£17K£23K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

57

Est. top-5 brand share

47%

Top 20: 84%

Est. top-5 click share

25%

Top 20: 60%

Open market

49%

  • NIUBI20%
  • POPERFUN9%
  • MozkeTo197%
  • PEKOIU6%
  • ACELIFE5%
  • ahnwer4%

Demand

Electric Water Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 20.7×

Search terms

Top Electric Water Gun search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • electric water gun285K/yr
  • water gun electric68K/yr
  • electric water pistol28K/yr
  • automatic water gun18K/yr
  • electric water guns14K/yr
  • electric water gun for adults14K/yr
  • electric watergun13K/yr
  • battery water gun10K/yr
  • electronic water gun5K/yr
  • electric water gun pistol4K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Water Gun

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
8%of negative reviews mention “Durability”
0.6%of orders come back
“Broke very easily and quickly”
A buyer, on “Durability”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Electric Water Gun questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data