Scrabble
MaybeReturns run at only 0.8% of orders. But the top 5 brands take 100% of clicks, so Scrabble is a Maybe.
- Flapen Score
- 52 / 100Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 4452
- Market size
- £758K/yr501K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 79%top-5 click share · 4 brands · 105 sellers
Flapen Score
Scrabble against its category
The dotted line is the Toys & Games average. Past it, Scrabble is stronger. Inside it, weaker.
Market
The Scrabble market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scrabble 501K times last year and spent an estimated £758K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £758K a year.
- Searches, last 12 months
- 501K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £758Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- scrabble275K searches a year
02 · Price
A sale here is worth £28.85.
Listings sell for £28.85 on average, from £9.35 to £78.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At £28.85 that is £115K to £144K a year per listing.
- Average price
- £28.85inside the $15 to $100 sweet spot
- Price range
- £9.35–£78.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £115K–£144K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #352 within Games & Accessories. It carries 414 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 80%
- Out of stock, average day
- 1.3%
- Average rank
- #352in Games & Accessories
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 414per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Scrabble products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Games Scrabble Board Game for Ages 8+ 2-4 Players English Edition
- Price
- £9.35
- Rating
- 4.8/5
- Reviews
- 1,854
- Age
- 2y ago

Mattel Games Travel Scrabble Game for 2-4 Players English Edition
- Price
- £12.58
- Rating
- 4.0/5
- Reviews
- 1,845
- Age
- 11y ago

Ideal | Scrabble Retro Edition Tin | Beautifully presented in a collectors tin with wooden racks and tiles | Classic Games | For 2-4 Players | Ages 10+
- Price
- £42.20
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 2y ago

Mattel Games Scrabble Board Game with Wood Tiles English Edition
- Price
- £17.14
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 9mo ago

Ideal Scrabble Classic: a Reproduction Of The Original 1950S Design with Wooden Tiles Classic Games for 2-4 Players Ages 10+
- Price
- £45.09
- Rating
- 4.4/5
- Reviews
- 172
- Age
- 4y ago
Trending
90-day click momentum
Scrabble Prestige Edition: The Ultimate Gift of Words | Deluxe wooden game board with integrated storage and rotating turntable perfect coffee table display | Classic Games | For 2-4 Players | Ages
- Price
- £78.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Mattel Games Travel Scrabble Game for 2-4 Players English Edition
- Price
- £12.58
- Rating
- 4.0/5
- Reviews
- 1,845
- Age
- 11y ago

Ideal | Scrabble Retro Edition Tin | Beautifully presented in a collectors tin with wooden racks and tiles | Classic Games | For 2-4 Players | Ages 10+
- Price
- £42.20
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 2y ago

Ideal | Scrabble: Pack of 2 Classic Scoring Counters and Moulded Tile Racks | Classic Games | Word Games | For 2-4 Players | Ages 10+
- Price
- £13.58
- Rating
- 3.9/5
- Reviews
- 17
- Age
- 3y ago

Ideal Scrabble Cards: the fast fun way to make every word count with 3 ways to play! | Classic Games | For 2-4 Players | Ages 10+
- Price
- £10.69
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 4y ago
Newest
by launch date
Mattel Games Scrabble Board Game with Wood Tiles English Edition
- Price
- £17.14
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 9mo ago

Sealed Original Scrabble Board Game Family Educational Toys Gifts
- Price
- £12.00
- Rating
- 2.8/5
- Reviews
- 8
- Age
- 1y ago

Ideal | Scrabble Retro Edition Tin | Beautifully presented in a collectors tin with wooden racks and tiles | Classic Games | For 2-4 Players | Ages 10+
- Price
- £42.20
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 2y ago

Mattel Games Scrabble Board Game for Ages 8+ 2-4 Players English Edition
- Price
- £9.35
- Rating
- 4.8/5
- Reviews
- 1,854
- Age
- 2y ago

Scrabble Prestige Edition: The Ultimate Gift of Words | Deluxe wooden game board with integrated storage and rotating turntable perfect coffee table display | Classic Games | For 2-4 Players | Ages
- Price
- £78.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Juegos Mattel65%
- Ideal26%
- WOZLO6%
- Scrabble4%
Demand
Scrabble search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Scrabble search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scrabble275K/yr
- scrabble board game uk168K/yr
- scrabble board game26K/yr
- classic scrabble board game8K/yr
- scrabble board5K/yr
- original scrabble board game6K/yr
- scrabble game5K/yr
- scrabble original5K/yr
- scrabble original board game3K/yr
Reviews and returns
What reviews say buyers love and hate about Scrabble
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The tiles are not consistent sizes
Too small
Small for travel
The tile bag is cheap plastic
Plastic
No way could you use this whilst travelling
Cant use for travel
Not fit for travel
Also the rotating board can be irritating because of the slight wobble
Scrabble board was very cheap and substandard
Overall quality is very poor
Poor quality and too small to be practical
Love
Good family game
Good fun
Great family fun game
Great value
Good value
Well worth the money
Good quality
the bag is of decent quality
good quality board and pieces
Great economical Scrabble Game
I can play real Scrabble with real people again
Scrabble ++ Fabulous loved this what a bargain
happy with his present
birthday present
Perfect Christmas gift
Return
0.8% Return rate 62% Fixable by listing
The tiles are not consistent sizes
Too small
Small for travel
Pieces do not fit into the squares making it difficult to use
Scrabble board was very cheap and substandard
Overall quality is very poor
Poor quality and too small to be practical
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scrabble questions
Answered from the same tracked data.









