Is scrabble profitable to sell on Amazon United Kingdom?

The niche generates £758K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the scrabble niche?

4 brands and 105 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in scrabble?

Top complaints mined from reviews: Size-Overall, Material Quality, Portability. The return rate is 0.8%.

When does demand for scrabble peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 5.1× the quietest.

What does it cost to enter the scrabble niche?

Listings span £9.35–£78.74; the average listing price is £28.85 (sweet spot $15–$100). The average incumbent carries 414 reviews — the moat a new listing must climb.

scrabble

Worth a look

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible£28.85

avg listing price — sweet spot $15–$100

Price range

Great£9.35–£78.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great413.7

avg incumbent reviews — the moat a new listing must climb

Market size

Good£758K

£758K/yr · 501K searches

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, scrabble is a £758K/yr Amazon United Kingdom market (501K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

scrabble market data

Units sold / yr: 25K–30K; avg 4,000–5,000/product
Revenue / yr: £721K–£866K; units × avg price
Conversion rate: 5.2%
Avg BSR: #352
Page quality: 0%
Prime: 80%
Sponsored: 20%
Out of stock: 1.3%
Avg brand age: 57 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Juegos Mattel65%
Ideal26%
WOZLO6%
Scrabble4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×

Open Trend

Top scrabble search terms

scrabble275K/yr -22.2%5.3% conv.
scrabble board game uk168K/yr -18.9%6.0% conv.
scrabble board game26K/yr -44.1%3.7% conv.
classic scrabble board game8K/yr -12.8%6.6% conv.
scrabble board5K/yr -8.8%2.6% conv.
original scrabble board game6K/yr -34.1%6.4% conv.
scrabble game5K/yr -21.9%3.1% conv.
scrabble original5K/yr -34.1%3.7% conv.
scrabble original board game3K/yr -51.7%1.4% conv.

All search terms

Top scrabble products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel Games Scrabble Board Game for Ages 8+ 2-4 Players English Edition

Juegos Mattel£9.354.8★1,854 rev

Mattel Games Travel Scrabble Game for 2-4 Players English Edition

Juegos Mattel£12.584.0★1,845 rev

Ideal£42.204.5★15 rev

Mattel Games Scrabble Board Game with Wood Tiles English Edition

Juegos Mattel£17.144.4★36 rev

Ideal Scrabble Classic: a Reproduction Of The Original 1950S Design with Wooden Tiles Classic Games for 2-4 Players Ages 10+

Ideal£45.094.4★172 rev

Newest

by launch date

Mattel Games Scrabble Board Game with Wood Tiles English Edition

Juegos Mattel£17.1436 rev

9mo ago

Sealed Original Scrabble Board Game Family Educational Toys Gifts

WOZLO£12.008 rev

1y ago

Ideal£42.2015 rev

2y ago

Mattel Games Scrabble Board Game for Ages 8+ 2-4 Players English Edition

Juegos Mattel£9.351,854 rev

2y ago

Scrabble Prestige Edition: The Ultimate Gift of Words | Deluxe wooden game board with integrated storage and rotating turntable perfect coffee table display | Classic Games | For 2-4 Players | Ages

Scrabble£78.740 rev

3y ago

What buyers say about scrabble

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience29%

“Good family game”

Value For Money16%

“Great value”

Quality-Overall11%

“Good quality”

Trivia Games7%

“Great economical Scrabble Game”

Gifting Purpose7%

“happy with his present”

Advertised Vs Actual Product6%

“As described”

Reading/Writing Skills4%

“Always a great game to help with spellings”

Material Quality3%

“Good materials”

Strength3%

“Board and box sturdy”

Size-Overall2%

“Perfect product size”

What buyers complain about

Size-Overall41%

“The tiles are not consistent sizes”

Material Quality11%

“The tile bag is cheap plastic”

Portability8%

“No way could you use this whilst travelling”

Adjustability/Rotatability/Reclining5%

“Also the rotating board can be irritating because of the slight wobble”

Quality-Overall5%

“Scrabble board was very cheap and substandard”

Magnetic Strength/Adsorption3%

“Not magnetic, tiny pieces, sent it back”

Defective Material/Parts3%

“Pieces do not fit into the squares making it difficult to use”

Ease Of Use2%

“difficult to handle/read”

Durability2%

“tear with use”

Top return reasons

Size-Overall51%

Defective Material/Parts9%

Gifting Purpose6%

Quality-Overall6%

Functionality-Overall4%

Product Condition3%

Advertised Vs Actual Product2%

Material Quality2%