Scrabble
MaybeAn estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Scrabble is a Maybe.
- Flapen Score
- 52 / 100Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 4452
- Market size
- £758K/yr501K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 79%top-5 click share · 4 brands · 105 sellers
Flapen Score
Scrabble against its category
The dotted line is the Toys & Games average. Past it, Scrabble is stronger. Inside it, weaker.
Market
The Scrabble market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scrabble 501K times last year and spent an estimated £758K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £758K a year.
- Searches, last 12 months
- 501K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £758Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- scrabble275K searches a year
02 · Price
A sale here is worth £28.85.
Listings sell for £28.85 on average, from £9.35 to £78.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At £28.85 that is £115K to £144K a year per listing.
- Average price
- £28.85inside the $15 to $100 sweet spot
- Price range
- £9.35–£78.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £115K–£144K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #352 within Games & Accessories. It carries 414 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 80%
- Out of stock, average day
- 1.3%
- Average rank
- #352in Games & Accessories
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 414per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Scrabble products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel Games Scrabble Board Game for Ages 8+ 2-4 Players English Edition
- Price
- £9.35
- Rating
- 4.8/5
- Reviews
- 1,854
- Age
- 2y ago

Mattel Games Travel Scrabble Game for 2-4 Players English Edition
- Price
- £12.58
- Rating
- 4.0/5
- Reviews
- 1,845
- Age
- 11y ago

Ideal | Scrabble Retro Edition Tin | Beautifully presented in a collectors tin with wooden racks and tiles | Classic Games | For 2-4 Players | Ages 10+
- Price
- £42.20
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 2y ago

Mattel Games Scrabble Board Game with Wood Tiles English Edition
- Price
- £17.14
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 9mo ago

Ideal Scrabble Classic: a Reproduction Of The Original 1950S Design with Wooden Tiles Classic Games for 2-4 Players Ages 10+
- Price
- £45.09
- Rating
- 4.4/5
- Reviews
- 172
- Age
- 4y ago
Trending
estimated 90-day click momentum
Scrabble Prestige Edition: The Ultimate Gift of Words | Deluxe wooden game board with integrated storage and rotating turntable perfect coffee table display | Classic Games | For 2-4 Players | Ages
- Price
- £78.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Mattel Games Travel Scrabble Game for 2-4 Players English Edition
- Price
- £12.58
- Rating
- 4.0/5
- Reviews
- 1,845
- Age
- 11y ago

Ideal | Scrabble Retro Edition Tin | Beautifully presented in a collectors tin with wooden racks and tiles | Classic Games | For 2-4 Players | Ages 10+
- Price
- £42.20
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 2y ago

Ideal | Scrabble: Pack of 2 Classic Scoring Counters and Moulded Tile Racks | Classic Games | Word Games | For 2-4 Players | Ages 10+
- Price
- £13.58
- Rating
- 3.9/5
- Reviews
- 17
- Age
- 3y ago

Ideal Scrabble Cards: the fast fun way to make every word count with 3 ways to play! | Classic Games | For 2-4 Players | Ages 10+
- Price
- £10.69
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 4y ago
Newest
by launch date
Mattel Games Scrabble Board Game with Wood Tiles English Edition
- Price
- £17.14
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 9mo ago

Sealed Original Scrabble Board Game Family Educational Toys Gifts
- Price
- £12.00
- Rating
- 2.8/5
- Reviews
- 8
- Age
- 1y ago

Ideal | Scrabble Retro Edition Tin | Beautifully presented in a collectors tin with wooden racks and tiles | Classic Games | For 2-4 Players | Ages 10+
- Price
- £42.20
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 2y ago

Mattel Games Scrabble Board Game for Ages 8+ 2-4 Players English Edition
- Price
- £9.35
- Rating
- 4.8/5
- Reviews
- 1,854
- Age
- 2y ago

Scrabble Prestige Edition: The Ultimate Gift of Words | Deluxe wooden game board with integrated storage and rotating turntable perfect coffee table display | Classic Games | For 2-4 Players | Ages
- Price
- £78.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
105
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Juegos Mattel65%
- Ideal26%
- WOZLO6%
- Scrabble4%
Demand
Scrabble search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Scrabble search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scrabble275K/yr
- scrabble board game uk168K/yr
- scrabble board game26K/yr
- classic scrabble board game8K/yr
- scrabble board5K/yr
- original scrabble board game6K/yr
- scrabble game5K/yr
- scrabble original5K/yr
- scrabble original board game3K/yr
Reviews and returns
What reviews say buyers love and hate about Scrabble
We read the reviews and the return reasons for every product selling here.
“The tiles are not consistent sizes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scrabble questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









