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Scrabble

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Scrabble is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£758K/yr501K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
79%top-5 click share · 4 brands · 105 sellers

Flapen Score

Scrabble against its category

The dotted line is the Toys & Games average. Past it, Scrabble is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrabble market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scrabble 501K times last year and spent an estimated £758K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £758K a year.

Searches, last 12 months
501K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
5.2%
Market size, estimated
£758Ka year
Peak month
December5.1× the quietest month
Top search term
scrabble275K searches a year

02 · Price

A sale here is worth £28.85.

Listings sell for £28.85 on average, from £9.35 to £78.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At £28.85 that is £115K to £144K a year per listing.

Average price
£28.85inside the $15 to $100 sweet spot
Price range
£9.35–£78.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
4,000–5,000
Revenue per listing a year
£115K–£144K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #352 within Games & Accessories. It carries 414 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
1.3%
Average rank
#352in Games & Accessories
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
414per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Scrabble products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£114K£227K£341K£455K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

105

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • Juegos Mattel65%
  • Ideal26%
  • WOZLO6%
  • Scrabble4%

Demand

Scrabble search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Scrabble search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scrabble275K/yr
  • scrabble board game uk168K/yr
  • scrabble board game26K/yr
  • classic scrabble board game8K/yr
  • scrabble board5K/yr
  • original scrabble board game6K/yr
  • scrabble game5K/yr
  • scrabble original5K/yr
  • scrabble original board game3K/yr

Reviews and returns

What reviews say buyers love and hate about Scrabble

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Fun/Entertainment Experience”
41%of negative reviews mention “Size-Overall”
0.8%of orders come back
“The tiles are not consistent sizes”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Scrabble questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data