Scrabble
Scrabble shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Is Scrabble profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Scrabble is a £758K/yr Amazon United Kingdom market (501K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.
Scrabble: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -22.7% over the last 90 days and 5.2% of searches end in a purchase.
£758K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 10 products
Top Scrabble products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mattel Games Scrabble Board Game for Ages 8+ 2-4 Players English Edition
- Price
- £9.35
- Rating
- 4.8/5
- Reviews
- 1,854
- Age
- 2y ago
Mattel Games Travel Scrabble Game for 2-4 Players English Edition
- Price
- £12.58
- Rating
- 4.0/5
- Reviews
- 1,845
- Age
- 11y ago
Ideal | Scrabble Retro Edition Tin | Beautifully presented in a collectors tin with wooden racks and tiles | Classic Games | For 2-4 Players | Ages 10+
- Price
- £42.20
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 2y ago
Mattel Games Scrabble Board Game with Wood Tiles English Edition
- Price
- £17.14
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 9mo ago
Ideal Scrabble Classic: a Reproduction Of The Original 1950S Design with Wooden Tiles Classic Games for 2-4 Players Ages 10+
- Price
- £45.09
- Rating
- 4.4/5
- Reviews
- 172
- Age
- 4y ago
Trending
90-day click momentum
Scrabble Prestige Edition: The Ultimate Gift of Words | Deluxe wooden game board with integrated storage and rotating turntable perfect coffee table display | Classic Games | For 2-4 Players | Ages
- Price
- £78.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Mattel Games Travel Scrabble Game for 2-4 Players English Edition
- Price
- £12.58
- Rating
- 4.0/5
- Reviews
- 1,845
- Age
- 11y ago
Ideal | Scrabble Retro Edition Tin | Beautifully presented in a collectors tin with wooden racks and tiles | Classic Games | For 2-4 Players | Ages 10+
- Price
- £42.20
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 2y ago
Ideal | Scrabble: Pack of 2 Classic Scoring Counters and Moulded Tile Racks | Classic Games | Word Games | For 2-4 Players | Ages 10+
- Price
- £13.58
- Rating
- 3.9/5
- Reviews
- 17
- Age
- 3y ago
Ideal Scrabble Cards: the fast fun way to make every word count with 3 ways to play! | Classic Games | For 2-4 Players | Ages 10+
- Price
- £10.69
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 4y ago
Newest
by launch dateMattel Games Scrabble Board Game with Wood Tiles English Edition
- Price
- £17.14
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 9mo ago
Sealed Original Scrabble Board Game Family Educational Toys Gifts
- Price
- £12.00
- Rating
- 2.8/5
- Reviews
- 8
- Age
- 1y ago
Ideal | Scrabble Retro Edition Tin | Beautifully presented in a collectors tin with wooden racks and tiles | Classic Games | For 2-4 Players | Ages 10+
- Price
- £42.20
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 2y ago
Mattel Games Scrabble Board Game for Ages 8+ 2-4 Players English Edition
- Price
- £9.35
- Rating
- 4.8/5
- Reviews
- 1,854
- Age
- 2y ago
Scrabble Prestige Edition: The Ultimate Gift of Words | Deluxe wooden game board with integrated storage and rotating turntable perfect coffee table display | Classic Games | For 2-4 Players | Ages
- Price
- £78.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 rising
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Juegos Mattel65%
- Ideal26%
- WOZLO6%
- Scrabble4%
Scrabble demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×
Top Scrabble search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- scrabble275K/yr
- scrabble board game uk168K/yr
- scrabble board game26K/yr
- classic scrabble board game8K/yr
- scrabble board5K/yr
- original scrabble board game6K/yr
- scrabble game5K/yr
- scrabble original5K/yr
- scrabble original board game3K/yr
What reviews say buyers love and hate about Scrabble
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Good family game”
“Great value”
“Good quality”
“Great economical Scrabble Game”
“happy with his present”
What buyers complain about
78% of reviews“The tiles are not consistent sizes”
“The tile bag is cheap plastic”
“No way could you use this whilst travelling”
“Also the rotating board can be irritating because of the slight wobble”
“Scrabble board was very cheap and substandard”
Scrabble return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scrabble questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
