Football Games
Football Games shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Football Games profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Football Games is a £183K/yr Amazon United Kingdom market (585K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 64/100.
Football Games: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +28.2% over the last 90 days and 2.4% of searches end in a purchase.
£183K
revenue / yr
Who owns the niche?
The top 5 brands hold 30% of demand, so 70% of the market is open.
70%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 69 products
Top Football Games products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ideal | Penalty Shootout: The Flicking Fast Football Game! | Family Games | For 2 Players | Ages 6+
- Price
- £9.78
- Rating
- 4.5/5
- Reviews
- 240
- Age
- 4y ago
LION SPORTSWEAR Design Your Own Goalkeeper Gloves - Includes 7 Colourful Pens - Creative Football Gift For Kids
- Price
- £14.17
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 2y ago
Mitre Adult Unisex Official England Football | Soccer Ball | Match Ball Red/White 5
- Price
- £8.22
- Rating
- 4.4/5
- Reviews
- 4,259
- Age
- 6y ago
Winning Moves World Football Stars Guess Who? Board Game Play with Mbappé Cole Palmer Núñez and Harry Kane easy to set up gift for ages 6 plus
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 438
- Age
- 1y ago
xinrongda Tabletop Football Games Mini Table Soccer with 6 Footballs
- Price
- £9.07
- Rating
- 4.2/5
- Reviews
- 540
- Age
- 3y ago
Trending
90-day click momentum
Professional Football Training Mat with Video for Home Skills & Drills - Non-Slip Silent Soccer Footwork Mat for Indoor Dribbling & Ball Control Increase Agility Speed & Strength(60 * 90)
- Price
- £14.84
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 7mo ago
Dreamon Set of 2 Kids Football Goal Post Net with Ball Pump Indoor Outdoor Soccer Sport Games Children Training Practice Toy Set
- Price
- £17.06
- Rating
- 3.9/5
- Reviews
- 5,176
- Age
- 7y ago
Monopoly Deal FIFA World Cup 2026 Edition Game Officially Licensed FIFA World Cup Football Card Game for Children Ages 8+ 2 to 5 Players 15 Mins
- Price
- £6.23
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 5mo ago
FIFA WORLD CUP 2026 Ballers Series 1 2 Pack by ZURU Official Licensed Product. Surprise Unboxing Football Collectible Sports Toy For Boys Ages 3+
- Price
- £11.69
- Rating
- 4.5/5
- Reviews
- 451
- Age
- 8mo ago
Mitre Adult Unisex Official England Football | Soccer Ball | Match Ball Red/White 5
- Price
- £8.22
- Rating
- 4.4/5
- Reviews
- 4,259
- Age
- 6y ago
Newest
by launch dateMonopoly Deal FIFA World Cup 2026 Edition Game Officially Licensed FIFA World Cup Football Card Game for Children Ages 8+ 2 to 5 Players 15 Mins
- Price
- £6.23
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 5mo ago
Professional Football Training Mat with Video for Home Skills & Drills - Non-Slip Silent Soccer Footwork Mat for Indoor Dribbling & Ball Control Increase Agility Speed & Strength(60 * 90)
- Price
- £14.84
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 7mo ago
FIFA WORLD CUP 2026 Ballers Series 1 2 Pack by ZURU Official Licensed Product. Surprise Unboxing Football Collectible Sports Toy For Boys Ages 3+
- Price
- £11.69
- Rating
- 4.5/5
- Reviews
- 451
- Age
- 8mo ago
PlayMonster 5 Second Rule Mini - Football Edition | Test Your Quickfire Football Knowledge! | Football Gifts for Boys | For 2 or More Players Ages 8+
- Price
- £5.91
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 10mo ago
Football Training Mat and Kick Training Equipment with Adjustable Belt and Ball Holder Non-Slip Mat for Indoor Outdoor Solo Football Practice for Kids and Adults by Purple Waves Black (90 x 60)
- Price
- £19.32
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
53 rising
Sellers
353
Top-5 brand share
30%
Top 20: 71%
Top-5 click share
28%
Top 20: 64%
Open market
65%
- Ideal7%
- Winning Moves7%
- LION SPORTSWEAR6%
- Mitre6%
- Orchard Toys5%
- Dromlag4%
Football Games demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 16.1×
Top Football Games search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- football games178K/yr
- football toys53K/yr
- football game77K/yr
- football gifts for boys age 854K/yr
- kids football gifts31K/yr
- football presents for boys21K/yr
- football games for kids 8-1224K/yr
- football toy15K/yr
- football board game21K/yr
- football presents13K/yr
What reviews say buyers love and hate about Football Games
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Fun to play”
“Good quality”
“Brilliant gift”
“good value for money”
“Very easy to use”
What buyers complain about
56% of reviews“Fell apart”
“Awful quality”
“This training mat was smaller than I thought it would be”
“as described price could be cheaper returned because found better prices somewhere else”
“not strong enough”
Football Games return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Football Games questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
