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Football Games

Maybe

The top 5 brands take only 30% of clicks. But buyers convert on only 2.4% of searches, so Football Games is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 1,773 Toys & Games niches · +20 vs the category median of 44
Market size
£183K/yr585K searches / yr
90-day growth
+28.2%search demand this quarter
Competition
28%top-5 click share · 53 brands · 353 sellers

Flapen Score

Football Games against its category

The dotted line is the Toys & Games average. Past it, Football Games is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Games 585K times last year and spent an estimated £183K. The top 5 brands take 30% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.

Searches, last 12 months
585K
Growth, 90 days vs prior 90
+28.2%
Conversion, latest week
2.4%
Market size, estimated
£183Ka year
Peak month
December16.1× the quietest month
Top search term
football games178K searches a year

02 · Price

A sale here is worth £13.17.

Listings sell for £13.17 on average, from £4.17 to £54.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £13.17 that is £1K to £3K a year per listing.

Average price
£13.17under the $15 to $100 sweet spot
Price range
£4.17–£54.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #81 within Games & Accessories. It carries 938 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
5.5%
Average rank
#81in Games & Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
938per listing
Listings tracked
69

04 · Newcomers

9 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
9Amazon's first-year sales bar
Average brand age
27 months

Products

Top Football Games products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 rising

Sellers

353

Est. top-5 brand share

30%

Top 20: 71%

Est. top-5 click share

28%

Top 20: 64%

Open market

65%

  • Ideal7%
  • Winning Moves7%
  • LION SPORTSWEAR6%
  • Mitre6%
  • Orchard Toys5%
  • Dromlag4%

Demand

Football Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 16.1×

Search terms

Top Football Games search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • football games178K/yr
  • football toys53K/yr
  • football game77K/yr
  • football gifts for boys age 854K/yr
  • kids football gifts31K/yr
  • football presents for boys21K/yr
  • football games for kids 8-1224K/yr
  • football toy15K/yr
  • football board game21K/yr
  • football presents13K/yr

Reviews and returns

What reviews say buyers love and hate about Football Games

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Durability”
0.9%of orders come back
“Fell apart”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Football Games questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data