Is football games profitable to sell on Amazon United Kingdom?

The niche generates £183K/yr across 69 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is +28.2%. Flapen's verdict: Worth a look (64/100).

How competitive is the football games niche?

53 brands and 353 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 30% of demand.

What do buyers complain about in football games?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.9%.

When does demand for football games peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 16.1× the quietest.

What does it cost to enter the football games niche?

Listings span £4.17–£54.28; the average listing price is £13.17 (sweet spot $15–$100). The average incumbent carries 938 reviews — the moat a new listing must climb.

football games

Worth a look

Shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible30%

top-5 brand share — no brand owns this niche

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Price range

Great£4.17–£54.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good937.97

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.17

avg listing price — sweet spot $15–$100

Growth

Good+28.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£183K

£183K/yr · 585K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, football games is a £183K/yr Amazon United Kingdom market (585K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 64/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

football games market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: £198K–£263K; units × avg price
Conversion rate: 2.4%
Avg BSR: #81
Page quality: 0%
Prime: 97%
Sponsored: 91%
Out of stock: 5.5%
Avg brand age: 27 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

53 rising

Sellers

353

Top-5 brand share

30%

Top 20: 71%

Top-5 click share

28%

Top 20: 64%

Open market

65%

Ideal7%
Winning Moves7%
LION SPORTSWEAR6%
Mitre6%
Orchard Toys5%
Dromlag4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 16.1×

Open Trend

Top football games search terms

football games178K/yr +26.3%0.9% conv.
football toys53K/yr +57.5%1.0% conv.
football game77K/yr +22.8%2.1% conv.
football gifts for boys age 854K/yr +24.3%1.1% conv.
kids football gifts31K/yr +63.6%0.9% conv.
football presents for boys21K/yr +59.9%2.1% conv.
football games for kids 8-1224K/yr +32.5%3.1% conv.
football toy15K/yr +34.9%1.3% conv.
football board game21K/yr +7.5%3.1% conv.
football presents13K/yr +32.9%1.6% conv.

All search terms

Top football games products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ideal | Penalty Shootout: The Flicking Fast Football Game! | Family Games | For 2 Players | Ages 6+

Ideal£9.784.5★240 rev

LION SPORTSWEAR Design Your Own Goalkeeper Gloves - Includes 7 Colourful Pens - Creative Football Gift For Kids

LION SPORTSWEAR£14.174.6★93 rev

Mitre Adult Unisex Official England Football | Soccer Ball | Match Ball Red/White 5

Mitre£8.224.4★4,259 rev

Winning Moves World Football Stars Guess Who? Board Game Play with Mbappé Cole Palmer Núñez and Harry Kane easy to set up gift for ages 6 plus

Winning Moves£12.324.6★438 rev

xinrongda Tabletop Football Games Mini Table Soccer with 6 Footballs

xinrongda£9.074.2★540 rev

Newest

by launch date

Monopoly Deal FIFA World Cup 2026 Edition Game Officially Licensed FIFA World Cup Football Card Game for Children Ages 8+ 2 to 5 Players 15 Mins

Monopoly£6.2376 rev

5mo ago

Professional Football Training Mat with Video for Home Skills & Drills - Non-Slip Silent Soccer Footwork Mat for Indoor Dribbling & Ball Control Increase Agility Speed & Strength(60 * 90)

Oairgico£14.8423 rev

7mo ago

FIFA WORLD CUP 2026 Ballers Series 1 2 Pack by ZURU Official Licensed Product. Surprise Unboxing Football Collectible Sports Toy For Boys Ages 3+

ZURU BALLERS£11.69451 rev

8mo ago

PlayMonster 5 Second Rule Mini - Football Edition | Test Your Quickfire Football Knowledge! | Football Gifts for Boys | For 2 or More Players Ages 8+

PlayMonster£5.9142 rev

10mo ago

Football Training Mat and Kick Training Equipment with Adjustable Belt and Ball Holder Non-Slip Mat for Indoor Outdoor Solo Football Practice for Kids and Adults by Purple Waves Black (90 x 60)

Purple Wave£19.3221 rev

10mo ago

What buyers say about football games

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience21%

“Fun to play”

Quality-Overall15%

“Good quality”

Gifting Purpose14%

“Brilliant gift”

Value For Money10%

“good value for money”

Ease Of Use5%

“Very easy to use”

Collectibles5%

“Collectible - brilliant”

Design-Overall2%

“The design is well thought out, with a scoreboard and everything, which really adds to the fun”

Size-Overall2%

“Great size”

Durability2%

“it is very durable”

Assembly/Installation2%

“Easy to set up”

What buyers complain about

Durability11%

“Fell apart”

Quality-Overall10%

“Awful quality”

Size-Overall9%

“This training mat was smaller than I thought it would be”

Value For Money8%

“as described price could be cheaper returned because found better prices somewhere else”

Strength4%

“not strong enough”

Stitch/Finish/Polish3%

“The stitching was not even”

Flatness3%

“Flat within a day”

Advertised Vs Actual Product3%

“False advertising and poor quality product”

Assembly/Installation3%

“Fiddly to put together”

Gifting Purpose2%

“its a present so very disappointed”

Top return reasons

Gifting Purpose20%

Size-Overall12%

Functionality-Overall10%

Quality-Overall8%

Inflation/Deflation8%

Defective Material/Parts7%

Value For Money5%

Durability4%