Is oreo squishy profitable to sell on Amazon United Kingdom?

The niche generates £36K/yr across 25 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the oreo squishy niche?

21 brands and 26 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in oreo squishy?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 0.3%.

When does demand for oreo squishy peak?

Demand peaks in May; the busiest month runs 3.0× the quietest.

What does it cost to enter the oreo squishy niche?

Listings span £4.61–£14.19; the average listing price is £7.44 (sweet spot $15–$100). The average incumbent carries 18 reviews — the moat a new listing must climb.

oreo squishy

Worth a look

Shows a thin review moat (18 avg reviews), but prices mostly outside the sweet spot ($4.61–$14.19) keeps it on the watch list.

Review moat

Incredible18.36

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.44

avg listing price — sweet spot $15–$100

Market size

Bad£36K

£36K/yr · 90K searches

Price range

Bad£4.61–£14.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, oreo squishy is a £36K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May. Verdict: Worth a look — 53/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

oreo squishy market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £37K–£45K; units × avg price
Conversion rate: 5.4%
Avg BSR: #1,813
Page quality: 0%
Prime: 96%
Sponsored: 100%
Out of stock: 16.8%
Avg brand age: -4 months
Avg seller age: 211 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

29%

Generic16%
JUSJUBR14%
Kuesn13%
ChongYue12%
HaoHanEup10%
Syylqyr6%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — +9.8% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 3.0×

Open Trend

Top oreo squishy search terms

oreo squishy38K/yr +52.7%5.4% conv.
taba squishy oreo26K/yr -34.8%2.3% conv.
squishy oreo10K/yr +57.2%3.6% conv.
oreo taba squishy13K/yr -13.1%3.4% conv.
oreo squishy toy3K/yr -33.7%6.5% conv.

All search terms

Top oreo squishy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stress Relieving Squeeze Music 4Pcs Or eo Biscuit Stress Relief Toy Taba Squishy Pinching Biscuit Simulation Toy Fufu Squishy Stress Relief Toy

JUSJUBR£8.634.0★98 rev

4PCS Taba Set Realistic Biscuit Sensory for Adults | Non-Toxic TPR (Black/Pink/Blue/Purple)

ChongYue£7.163.8★16 rev

Biscuit Stress Relief Toy Taba Squishy Pinching Sandwich Simulation Squeeze Toys Ultra-Soft Decompression Venting Toy Fun and Perfect for Home Office or Travel Relieving Anxiety and Stress

Generic£4.704.1★14 rev

2 Pcs Taba Squishy Biscuit Stress Relief Toy for Oreo Fufu Squishy Sticky Squishy Ultra-Soft Decompression Venting Toy for Relieving Anxiety and Stress (Black and Pink)

HaoHanEup£6.353.4★8 rev

Biscuit Stress Relief Toy Taba Squishy Pinching Sandwich Simulation Squeeze Toys Ultra-Soft Decompression Venting Toy Fun and Perfect for Home Office or Travel Relieving Anxiety and Stress

Generic£4.613.2★5 rev

Newest

by launch date

4 Pcs Taba Squishy Fufu Squishy New Biscuit Shape Squishes Toy Pinching Sandwich Simulation Ultra-Soft Decompression Venting Toy Sensory Fidget Toys

KFSCIP£8.960 rev

2mo ago

Six Taba Fidget Toys Set 2 Large Biscuit and 4 Mini Cat Paw Sensory Items Desk Accessories for Focus and Relaxation Tabba Portable Design for Office and Home Use

YTPAFK£6.810 rev

3mo ago

4Pcs Taba Squishy Biscuit Stress Relief Toy Fufu Squishy Stress Relief Toy Anxiety Relief Sensory Toys

SOMUSICTY£6.363 rev

3mo ago

PRVCFZ 3 PCS Taba Squishy Set Gumdrop Squishy Collection Squishy for Desk Use Travel Companion Social Gatherings Portable Pocket Item 1 Large Unit Plus 2 Frosted Units in Black and Pink

PRVCFZ£5.842 rev

4mo ago

Squishy Stress Toys 4 PSC Squishy Stress Relief Realistic Biscuit Sensory for Adults New Biscuit Shape Squishes Toy Ultra-Soft Decompression Venting Toy Sensory Fidget Toys(Black/Pink/Blue/Purple)

CEEGEWW£5.841 rev

4mo ago

What buyers say about oreo squishy

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience24%

“Great toys”

Advertised Vs Actual Product20%

“Exactly what she wanted”

Quality-Overall11%

“Good quality”

Value For Money9%

“really worth it”

Soft Feel6%

“the material feels smooth”

Color3%

“The bright colours are designed to stand out to kids”

Size-Overall3%

“a good size too”

Gifting Purpose3%

“Goid value for your money great birthday gifts for granddaughter”

Smell2%

“didnt smell too strongly”

Design-Overall2%

“This set has an authentic design”

What buyers complain about

Adhesion/Stickiness24%

“Sticky”

Quality-Overall23%

“Awful quality”

Durability20%

“Breaks easy not worth the money”

Size-Overall5%

“Not fit for purpose”

Smell5%

“Smells really bad”

Value For Money2%

“Poor value for money they're very sticky collects dust and hair”

Ease Of Cleaning2%

“toe beans ripped clean off concerningly easily”

Hard Feel2%

“too soft”

Thickness2%

“the squishies feel a little less thick”

Color1%

“there is a black dye comes off it”

Top return reasons

Adhesion/Stickiness29%

Quality-Overall16%

Durability16%

Advertised Vs Actual Product9%

Smell9%

Defective Material/Parts7%

Material Quality3%

Print Quality2%

Texture/Consistency-Overall2%

Heating1%

Common questions

Is oreo squishy profitable to sell on Amazon United Kingdom?: The niche generates £36K/yr across 25 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the oreo squishy niche?: 21 brands and 26 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in oreo squishy?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 0.3%.
When does demand for oreo squishy peak?: Demand peaks in May; the busiest month runs 3.0× the quietest.
What does it cost to enter the oreo squishy niche?: Listings span £4.61–£14.19; the average listing price is £7.44 (sweet spot $15–$100). The average incumbent carries 18 reviews — the moat a new listing must climb.