Oreo Squishy
Oreo Squishy shows a thin review moat (18 avg reviews), but prices mostly outside the sweet spot ($4.61–$14.19) keeps it on the watch list.
Flapen Score
Is Oreo Squishy profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Oreo Squishy is a £36K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May. Verdict: Worth a look — 53/100.
Oreo Squishy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +9.8% over the last 90 days and 5.4% of searches end in a purchase.
£36K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.
0/100
page quality · 25 products
Top Oreo Squishy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Stress Relieving Squeeze Music 4Pcs Or eo Biscuit Stress Relief Toy Taba Squishy Pinching Biscuit Simulation Toy Fufu Squishy Stress Relief Toy
- Price
- £8.63
- Rating
- 4.0/5
- Reviews
- 98
- Age
- 1y ago
4PCS Taba Set Realistic Biscuit Sensory for Adults | Non-Toxic TPR (Black/Pink/Blue/Purple)
- Price
- £7.16
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 8mo ago
Biscuit Stress Relief Toy Taba Squishy Pinching Sandwich Simulation Squeeze Toys Ultra-Soft Decompression Venting Toy Fun and Perfect for Home Office or Travel Relieving Anxiety and Stress
- Price
- £4.70
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 4mo ago
2 Pcs Taba Squishy Biscuit Stress Relief Toy for Oreo Fufu Squishy Sticky Squishy Ultra-Soft Decompression Venting Toy for Relieving Anxiety and Stress (Black and Pink)
- Price
- £6.35
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 1y ago
Biscuit Stress Relief Toy Taba Squishy Pinching Sandwich Simulation Squeeze Toys Ultra-Soft Decompression Venting Toy Fun and Perfect for Home Office or Travel Relieving Anxiety and Stress
- Price
- £4.61
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 1y ago
Trending
90-day click momentum
4Pcs Taba Squishy Biscuit Stress Relief Toy Fufu Squishy Stress Relief Toy Anxiety Relief Sensory Toys
- Price
- £6.36
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
4 Pcs Taba Squishy Fufu Squishy New Biscuit Shape Squishes Toy Pinching Sandwich Simulation Ultra-Soft Decompression Venting Toy Sensory Fidget Toys
- Price
- £8.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
PRVCFZ 3 PCS Taba Squishy Set Gumdrop Squishy Collection Squishy for Desk Use Travel Companion Social Gatherings Portable Pocket Item 1 Large Unit Plus 2 Frosted Units in Black and Pink
- Price
- £5.84
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago
AWAVM 3PCS Oreo Squishy Taba Squishy Oreo Stress Relief Toys Fufu Squishy Biscuit Toys for Kids Adults Ultra Soft Decompression Squishy Toys Perfect for Home Office Travel and Gift
- Price
- £7.59
- Rating
- 3.8/5
- Reviews
- 59
- Age
- 1y ago
Six Taba Fidget Toys Set 2 Large Biscuit and 4 Mini Cat Paw Sensory Items Desk Accessories for Focus and Relaxation Tabba Portable Design for Office and Home Use
- Price
- £6.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Newest
by launch date4 Pcs Taba Squishy Fufu Squishy New Biscuit Shape Squishes Toy Pinching Sandwich Simulation Ultra-Soft Decompression Venting Toy Sensory Fidget Toys
- Price
- £8.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Six Taba Fidget Toys Set 2 Large Biscuit and 4 Mini Cat Paw Sensory Items Desk Accessories for Focus and Relaxation Tabba Portable Design for Office and Home Use
- Price
- £6.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
4Pcs Taba Squishy Biscuit Stress Relief Toy Fufu Squishy Stress Relief Toy Anxiety Relief Sensory Toys
- Price
- £6.36
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
PRVCFZ 3 PCS Taba Squishy Set Gumdrop Squishy Collection Squishy for Desk Use Travel Companion Social Gatherings Portable Pocket Item 1 Large Unit Plus 2 Frosted Units in Black and Pink
- Price
- £5.84
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago
Squishy Stress Toys 4 PSC Squishy Stress Relief Realistic Biscuit Sensory for Adults New Biscuit Shape Squishes Toy Ultra-Soft Decompression Venting Toy Sensory Fidget Toys(Black/Pink/Blue/Purple)
- Price
- £5.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 rising
Sellers
26
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
29%
- Generic16%
- JUSJUBR14%
- Kuesn13%
- ChongYue12%
- HaoHanEup10%
- Syylqyr6%
Oreo Squishy demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 3.0×
Top Oreo Squishy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oreo squishy38K/yr
- taba squishy oreo26K/yr
- squishy oreo10K/yr
- oreo taba squishy13K/yr
- oreo squishy toy3K/yr
What reviews say buyers love and hate about Oreo Squishy
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Great toys”
“Exactly what she wanted”
“Good quality”
“really worth it”
“the material feels smooth”
What buyers complain about
86% of reviews“Sticky”
“Awful quality”
“Breaks easy not worth the money”
“Not fit for purpose”
“Smells really bad”
Oreo Squishy return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oreo Squishy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
