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Oreo Squishy

Maybe

The average product has only 18 reviews. But prices span $4.61–$14.19, mostly outside the sweet spot, so Oreo Squishy is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£36K/yr90K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
52%top-5 click share · 21 brands · 26 sellers

Flapen Score

Oreo Squishy against its category

The dotted line is the Toys & Games average. Past it, Oreo Squishy is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oreo Squishy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oreo Squishy 90K times last year and spent an estimated £36K. The top 5 brands take 65% of clicks. Demand peaks in May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
5.4%
Market size, estimated
£36Ka year
Peak month
May3.0× the quietest month
Top search term
oreo squishy38K searches a year

02 · Price

A sale here is worth £7.44.

Listings sell for £7.44 on average, from £4.61 to £14.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.44 that is £744 to £2K a year per listing.

Average price
£7.44under the $15 to $100 sweet spot
Price range
£4.61–£14.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£744–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #1,813 within Novelty & Gag Toys. It carries 18 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
16.8%
Average rank
#1,813in Novelty & Gag Toys
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
18per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for -4 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
-4 months

Products

Top Oreo Squishy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 rising

Sellers

26

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

29%

  • Generic16%
  • JUSJUBR14%
  • Kuesn13%
  • ChongYue12%
  • HaoHanEup10%
  • Syylqyr6%

Demand

Oreo Squishy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 3.0×

Search terms

Top Oreo Squishy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oreo squishy38K/yr
  • taba squishy oreo26K/yr
  • squishy oreo10K/yr
  • oreo taba squishy13K/yr
  • oreo squishy toy3K/yr

Reviews and returns

What reviews say buyers love and hate about Oreo Squishy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness24%−0.25

Sticky

Not as sticky as first thought thankfully

And still cannot squeeze them to sticky

Quality-Overall23%−0.26

Awful quality

Rubbish

I was expecting a better product

Durability20%−0.29

Breaks easy not worth the money

Fell apart after a couple of days

fall apart

Size-Overall5%+0.21

Not fit for purpose

Small

The toys are fairly small

Smell5%−0.08

Smells really bad

I just wished they were a bit harder and less smelly

Love

Fun/Entertainment Experience24%+2.22

Great toys

fun for kids

Good fun

Advertised Vs Actual Product20%+0.94

Exactly what she wanted

they are exactly what is being advertised

As described

Quality-Overall11%−0.26

Good quality

Great product

decent product

Value For Money9%+0.58

really worth it

Excellent value

Good value

Soft Feel6%

the material feels smooth

Theyre soft, stretchy

Soft and squishy

Return

0.3% Return rate 10% Fixable by listing

Adhesion/Stickiness29%█▂▃▃▃▃

Sticky

Not as sticky as first thought thankfully

And still cannot squeeze them to sticky

Quality-Overall16%▁▅▃▆█▆

Awful quality

Rubbish

I was expecting a better product

Durability16%▁▇█▅▆▅

Breaks easy not worth the money

Fell apart after a couple of days

fall apart

Advertised Vs Actual Product9%▁▇▆██▄
Smell9%▁▁▁█▆▆

Smells really bad

I just wished they were a bit harder and less smelly

FAQ

Common Oreo Squishy questions

Answered from the same tracked data.