Oreo Squishy
MaybeThe average product has only 18 reviews. But prices span $4.61–$14.19, mostly outside the sweet spot, so Oreo Squishy is a Maybe.
- Flapen Score
- 53 / 100Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 4453
- Market size
- £36K/yr90K searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 52%top-5 click share · 21 brands · 26 sellers
Flapen Score
Oreo Squishy against its category
The dotted line is the Toys & Games average. Past it, Oreo Squishy is stronger. Inside it, weaker.
Market
The Oreo Squishy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oreo Squishy 90K times last year and spent an estimated £36K. The top 5 brands take 65% of clicks. Demand peaks in May. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £36Ka year
- Peak month
- May3.0× the quietest month
- Top search term
- oreo squishy38K searches a year
02 · Price
A sale here is worth £7.44.
Listings sell for £7.44 on average, from £4.61 to £14.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.44 that is £744 to £2K a year per listing.
- Average price
- £7.44under the $15 to $100 sweet spot
- Price range
- £4.61–£14.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £744–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #1,813 within Novelty & Gag Toys. It carries 18 reviews at 3.90 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 96%
- Out of stock, average day
- 16.8%
- Average rank
- #1,813in Novelty & Gag Toys
- Average rating
- 3.90 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 18per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for -4 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- -4 months
Products
Top Oreo Squishy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stress Relieving Squeeze Music 4Pcs Or eo Biscuit Stress Relief Toy Taba Squishy Pinching Biscuit Simulation Toy Fufu Squishy Stress Relief Toy
- Price
- £8.63
- Rating
- 4.0/5
- Reviews
- 98
- Age
- 1y ago

4PCS Taba Set Realistic Biscuit Sensory for Adults | Non-Toxic TPR (Black/Pink/Blue/Purple)
- Price
- £7.16
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 8mo ago

Biscuit Stress Relief Toy Taba Squishy Pinching Sandwich Simulation Squeeze Toys Ultra-Soft Decompression Venting Toy Fun and Perfect for Home Office or Travel Relieving Anxiety and Stress
- Price
- £4.70
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 4mo ago

2 Pcs Taba Squishy Biscuit Stress Relief Toy for Oreo Fufu Squishy Sticky Squishy Ultra-Soft Decompression Venting Toy for Relieving Anxiety and Stress (Black and Pink)
- Price
- £6.35
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 1y ago

Biscuit Stress Relief Toy Taba Squishy Pinching Sandwich Simulation Squeeze Toys Ultra-Soft Decompression Venting Toy Fun and Perfect for Home Office or Travel Relieving Anxiety and Stress
- Price
- £4.61
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 1y ago
Trending
90-day click momentum
4Pcs Taba Squishy Biscuit Stress Relief Toy Fufu Squishy Stress Relief Toy Anxiety Relief Sensory Toys
- Price
- £6.36
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

4 Pcs Taba Squishy Fufu Squishy New Biscuit Shape Squishes Toy Pinching Sandwich Simulation Ultra-Soft Decompression Venting Toy Sensory Fidget Toys
- Price
- £8.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

PRVCFZ 3 PCS Taba Squishy Set Gumdrop Squishy Collection Squishy for Desk Use Travel Companion Social Gatherings Portable Pocket Item 1 Large Unit Plus 2 Frosted Units in Black and Pink
- Price
- £5.84
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

AWAVM 3PCS Oreo Squishy Taba Squishy Oreo Stress Relief Toys Fufu Squishy Biscuit Toys for Kids Adults Ultra Soft Decompression Squishy Toys Perfect for Home Office Travel and Gift
- Price
- £7.59
- Rating
- 3.8/5
- Reviews
- 59
- Age
- 1y ago

Six Taba Fidget Toys Set 2 Large Biscuit and 4 Mini Cat Paw Sensory Items Desk Accessories for Focus and Relaxation Tabba Portable Design for Office and Home Use
- Price
- £6.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Newest
by launch date
4 Pcs Taba Squishy Fufu Squishy New Biscuit Shape Squishes Toy Pinching Sandwich Simulation Ultra-Soft Decompression Venting Toy Sensory Fidget Toys
- Price
- £8.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Six Taba Fidget Toys Set 2 Large Biscuit and 4 Mini Cat Paw Sensory Items Desk Accessories for Focus and Relaxation Tabba Portable Design for Office and Home Use
- Price
- £6.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

4Pcs Taba Squishy Biscuit Stress Relief Toy Fufu Squishy Stress Relief Toy Anxiety Relief Sensory Toys
- Price
- £6.36
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

PRVCFZ 3 PCS Taba Squishy Set Gumdrop Squishy Collection Squishy for Desk Use Travel Companion Social Gatherings Portable Pocket Item 1 Large Unit Plus 2 Frosted Units in Black and Pink
- Price
- £5.84
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

Squishy Stress Toys 4 PSC Squishy Stress Relief Realistic Biscuit Sensory for Adults New Biscuit Shape Squishes Toy Ultra-Soft Decompression Venting Toy Sensory Fidget Toys(Black/Pink/Blue/Purple)
- Price
- £5.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
26
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
29%
- Generic16%
- JUSJUBR14%
- Kuesn13%
- ChongYue12%
- HaoHanEup10%
- Syylqyr6%
Demand
Oreo Squishy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 3.0×
Search terms
Top Oreo Squishy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oreo squishy38K/yr
- taba squishy oreo26K/yr
- squishy oreo10K/yr
- oreo taba squishy13K/yr
- oreo squishy toy3K/yr
Reviews and returns
What reviews say buyers love and hate about Oreo Squishy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sticky
Not as sticky as first thought thankfully
And still cannot squeeze them to sticky
Awful quality
Rubbish
I was expecting a better product
Breaks easy not worth the money
Fell apart after a couple of days
fall apart
Not fit for purpose
Small
The toys are fairly small
Smells really bad
I just wished they were a bit harder and less smelly
Love
Great toys
fun for kids
Good fun
Exactly what she wanted
they are exactly what is being advertised
As described
Good quality
Great product
decent product
really worth it
Excellent value
Good value
the material feels smooth
Theyre soft, stretchy
Soft and squishy
Return
0.3% Return rate 10% Fixable by listing
Sticky
Not as sticky as first thought thankfully
And still cannot squeeze them to sticky
Awful quality
Rubbish
I was expecting a better product
Breaks easy not worth the money
Fell apart after a couple of days
fall apart
Smells really bad
I just wished they were a bit harder and less smelly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oreo Squishy questions
Answered from the same tracked data.









