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Beyblade Stadium

Fail

The top 5 brands take 100% of clicks, so Beyblade Stadium is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£248K/yr401K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
61%top-5 click share · 5 brands · 70 sellers

Flapen Score

Beyblade Stadium against its category

The dotted line is the Toys & Games average. Past it, Beyblade Stadium is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beyblade Stadium market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beyblade Stadium 401K times last year and spent an estimated £248K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £248K a year.

Searches, last 12 months
401K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
2.6%
Market size, estimated
£248Ka year
Peak month
December3.3× the quietest month
Top search term
beyblade x stadium183K searches a year

02 · Price

A sale here is worth £23.70.

Listings sell for £23.70 on average, from £9.05 to £39.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £23.70 that is £6K to £12K a year per listing.

Average price
£23.70inside the $15 to $100 sweet spot
Price range
£9.05–£39.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #25 within Games & Accessories. It carries 589 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
94%
Out of stock, average day
28.9%
Average rank
#25in Games & Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
589per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Beyblade Stadium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£74K£99K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Beyblade60%
  • BGOVTAPO20%
  • Hasbro11%
  • DEZAWRTY8%
  • CRAZE2%

Demand

Beyblade Stadium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Beyblade Stadium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beyblade x stadium183K/yr
  • beyblade stadium79K/yr
  • beyblade arena36K/yr
  • bayblade x arena24K/yr
  • beyblade stadium arena16K/yr
  • beyblade x arena13K/yr
  • bayblade x stadium11K/yr
  • beyblade burst stadium9K/yr
  • bey blade x stadium9K/yr
  • beyblades stadium7K/yr

Reviews and returns

What reviews say buyers love and hate about Beyblade Stadium

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.05

over priced for quality

However, the quality could have been improved as the little screws keep on falling out all the time as they play

Disappointed in quality

Durability21%−0.13

Break easily

broke quickly

Broken within a hour

Strength15%−0.04

Fragile

flimsy

Not sturdy enough for its purpose

Material Quality5%−0.03

HAZARDOUS ILLEGAL MATERIAL

The plastic sometimes breaks

Defective Material/Parts5%−0.03

this part is broken by the handle

second time something has issues really desapoting

Its impossible to use the toy because the parts do not stay connected properly for playing

Love

Fun/Entertainment Experience32%+2.30

Great toy

Fun game

Great fun

Quality-Overall15%−0.05

good quality construction

Very good quality

Great product

Value For Money11%+0.88

Great toy and great price

Excellent value

Good price

Strength6%−0.04

The stadium is well built and sturdy

have solid construction

as is sturdy enough

Gifting Purpose5%+0.50

Great gift

Great gift idea

Great gift for grandson

Return

1.4% Return rate 7% Fixable by listing

Defective Material/Parts25%▆▅▅█▆▆

this part is broken by the handle

second time something has issues really desapoting

Its impossible to use the toy because the parts do not stay connected properly for playing

Durability17%▅█▄▅▅▅

Break easily

broke quickly

Broken within a hour

Quality-Overall8%▄▆▇█▇▄

over priced for quality

However, the quality could have been improved as the little screws keep on falling out all the time as they play

Disappointed in quality

Functionality-Overall6%▆▂▆▃█▇
Size-Overall6%▅▃▇▃█▆

the launchers are very small

Launchers are small

FAQ

Common Beyblade Stadium questions

Answered from the same tracked data.