Jellycat

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

5.3M

Growth, 90 days vs prior 90

-29.0%

Conversion, latest week

0.8%

Market size, estimated

£1.4Ma year

Peak month

December4.4× the quietest month

Top search term

jellycat3.6M searches a year

Listings sell for £34.40 on average, from £8.38 to £51.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £34.40 that is £9K to £17K a year per listing.

Average price

£34.40inside the $15 to $100 sweet spot

Price range

£8.38–£51.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

£9K–£17K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #510 within Soft Toys. It carries 251 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

97%

Out of stock, average day

2.3%

Average rank

#510in Soft Toys

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

251per listing

Listings tracked

31

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

27 months