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England Face Paint

Pass

England Face Paint scores 68 out of 100, a Pass. Shoppers spend an estimated $20K a year here, search demand grew >1,000% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
68
68 / 100
Top 1% of 2,481 Beauty niches · +21 vs the category median of 47
Market size
£20K/yr37K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
38%top-5 click share · 30 brands · 62 sellers

Flapen Score

England Face Paint against its category

The dotted line is the Beauty average. Past it, England Face Paint is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The England Face Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for England Face Paint 37K times last year and spent an estimated £20K. The top 5 brands take 39% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
9.5%
Market size, estimated
£20Ka year
Top search term
england face paint20K searches a year

02 · Price

A sale here is worth £5.57.

Listings sell for £5.57 on average, from £3.24 to £9.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £5.57 that is £0 to £557 a year per listing.

Average price
£5.57under the $15 to $100 sweet spot
Price range
£3.24–£9.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£557
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #302 within Make-up. It carries 368 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
28.5%
Average rank
#302in Make-up
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
368per listing
Listings tracked
39

04 · Newcomers

1 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
1Amazon's first-year sales bar
Average brand age
17 months

Products

Top England Face Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

62

Top-5 brand share

39%

Top 20: 91%

Top-5 click share

38%

Top 20: 84%

Open market

55%

  • Brand 111%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Search terms

Top England Face Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • england face paint20K/yr
  • red and white face paint11K/yr
  • england face paint kit7K/yr

Reviews and returns

What reviews say buyers love and hate about England Face Paint

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
18%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Cheap and nasty”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common England Face Paint questions

Answered from the same tracked data.