england face paint
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great367.54avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Avg price
Bad£5.57avg listing price — sweet spot $15–$100
Market size
Bad£20K£20K/yr · 37K searches
Price range
Bad£3.24–£9.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, england face paint is a £20K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 39% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
england face paint market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £17K–£22K
- units × avg price
- Launch success
- 4%
- 1 of 27 new (360d)
- Conversion rate
- 9.5%
- Avg BSR
- #302
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 90%
- Out of stock
- 28.5%
- Avg brand age
- 17 months
- Avg seller age
- 199 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
62
Top-5 brand share
39%
Top 20: 91%
Top-5 click share
38%
Top 20: 84%
Open market
55%
- Wndgh11%
- SHATCHI9%
- NoraGlaze7%
- Go Ho6%
- BADCOLOR6%
- SwiftPick Home6%
Top england face paint search terms
- england face paint20K/yr
- red and white face paint11K/yr
- england face paint kit7K/yr
Top england face paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
England Face Paint Red and White Face Paint for Sports Events and Festivals England Stickers for Face Tattoo 2 Face Paint Sticks and 10 England Accessories For 2026 World Cup
Wndgh£8.225.0★2 rev
England Red and White Face Paint for FIFA 2026 World Cup St Georges Cross Fan Makeup Accessory for Football Rugby Cricket Sports Events and Party Celebrations
SHATCHI£3.633.8★29 rev
Flag Face Paint Stick Red White Red Twist-Up Design Waterproof Sweat-Resistant FormulaFor Theme Parties Art And Celebrations Washable Face Paint For Sensitive Skin (Red White Red)
NoraGlaze£4.383.9★5 rev
Red White Face & Body Paint Stick Sports Eye Black-Style Makeup Stick Waterproof Sweatproof Cream Paint for Soccer Football Baseball Fans Flag Color Makeup for Canada England Switzerland
BADCOLOR£5.060.0★0 rev
England Face Paint & Makeup Kit - Red and White St Georges Cross Face Paint - Fan Accessory for World Cup 2026 Football Rugby Cricket & St Georges Day
SwiftPick Home£4.470.0★0 rev
Newest
by launch date
MAR England Face Paint Red & White St Georges Cross Face Paint for Football Rugby & Sporting Events English Flag Fancy Dress Make-Up for Supporters & Fans
MAR£3.780 rev
England Red White Face Paint Stick - Waterproof Football Fan Makeup Crayon Canada Sweat Resistant Flag Colour Face Paint Easy Twist Up Applicator for Match Stadium Parties Festivals Sports Events
Mikloven£4.234 rev
AOOWU Flag Face Paint Stick Red White Red Sports Face Paint Stick for Football Fans Sports Cheering & Party Face Paint Sticks for 2026 World Cup Sports Events Easy Wash Smudge Proof
AOOWU£3.284 rev
3 Pcs White Face Paint Red Face Paint England Face Paint Paint Sticks For Costume Parties And Theatrical Performances 2026 World Cup Sporting Events Festivals Pride Celebrations
BeoTnp£6.710 rev
England World Cup 2026 Red & White Face Paint Sticks Body Paint Stick - Red White Red Water Resistant Washable Twist Up Body Crayons Sports Festival Stage Makeup Decorations
SHEBEEDO£5.510 rev
Trending
90-day click momentum
20 Sheets England Flag Tattoos Stickers Waterproof Soccer Tattoo for Fan Party Decorations Face Paint Body Art Supplies for International Competition Celebration
QIGEN LTD£3.244.7★
4Pcs England Flag Face Paint Stick Waterproof formula Resistant Twist-Up Design for 2026 World Cup Sporting Events Festivals Pride Celebrations
WQorphix£6.310.0★
2 Pack England Face Paint Stick - Red White Red Body Paint Sticks for Soccer Fans - Fan Accessory for World Cup 2026 Football Rugby Cricket & St Georges Day
TUHOWEWZ£4.900.0★
England Red White Face Paint Stick - Waterproof Football Fan Makeup Crayon Canada Sweat Resistant Flag Colour Face Paint Easy Twist Up Applicator for Match Stadium Parties Festivals Sports Events
Mikloven£4.233.8★
3 Pcs White Face Paint Red Face Paint England Face Paint Paint Sticks For Costume Parties And Theatrical Performances 2026 World Cup Sporting Events Festivals Pride Celebrations
BeoTnp£6.710.0★
What buyers say about england face paint
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Quality”
“Easy to use”
“Good coverage”
“Did exactly what it says”
“great designs”
“It makes it so much easier than getting separate colours”
“Waterproof”
“It is worth mentioning that I was testing this in hot weather so that could affect how well it stays put”
“stayed on pretty well”
What buyers complain about
“Cheap and nasty”
“Colours very weak”
“Very smudgy and doesnt last all that long when applied compared to other paints”
“Stains”
“It's not smudgeproof, so when you touch it the paint will come off and smudge”
“Not worth it”
“Hard to get off”
“most of them are quite small”
Top return reasons
Common questions
- Is england face paint profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 39 tracked products. 1 of 27 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (68/100).
- How competitive is the england face paint niche?
- 30 brands and 62 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in england face paint?
- Top complaints mined from reviews: Quality-Overall, Color, Paint Quality. The return rate is 0.4%.
- What does it cost to enter the england face paint niche?
- Listings span £3.24–£9.12; the average listing price is £5.57 (sweet spot $15–$100). The average incumbent carries 368 reviews — the moat a new listing must climb.