anti chafing stick
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Growth
Incredible+174.2%90-day search growth — must beat 0% to launch
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£446K£446K/yr · 395K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£3.90–£25.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.14avg listing price — sweet spot $15–$100
Review moat
Bad4,154.77avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, anti chafing stick is a £446K/yr Amazon United Kingdom market (395K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 68/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
anti chafing stick market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £406K–£507K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 11.1%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.6%
- Avg brand age
- 43 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
159
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
20%
- Body Glide48%
- Gold Bond13%
- woowoo6%
- Mubuni5%
- Runners Relief5%
- CTUBLIAUNX4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +174.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.4×
Top anti chafing stick search terms
- anti chafe balm87K/yr
- body glide57K/yr
- chub rub stick31K/yr
- anti chafe37K/yr
- body glide anti-chafe balm33K/yr
- chafe stick26K/yr
- gold bond35K/yr
- anti chafing stick19K/yr
- anti chafe stick14K/yr
- chafing stick8K/yr
Top anti chafing stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Body balm 42g - Body Glide Original Anti Chafe Balm | No Chafing Stick | Prevent Arm Chest Butt Thigh Ball Chafing & Irritation | Trusted Skin Protection Since 1996
Body Glide£14.114.5★759 rev
Gold Bond Friction Defense 1.75 oz. (packaging may vary)
Gold Bond£9.044.5★38,359 rev
For Her 42g - Body Glide Anti Chafe Balm | Chafing stick with added emollients | Great for dry sensitive skin or sensitive areas | Use on chest bra butt groin arm and thigh chafing
Body Glide£14.094.2★352 rev
Body balm 22g - Body Glide Original Anti Chafe Balm | No Chafing Stick | Prevent Arm Chest Butt Thigh Ball Chafing & Irritation | Trusted Skin Protection Since 1996
Body Glide£11.634.5★759 rev
For Her 22g - Body Glide For Her Anti Chafe Balm | Chafing stick with added emollients | Great for dry sensitive skin and/or sensitive areas | Use on chest bra butt groin arm and thigh chafing
Body Glide£11.624.2★352 rev
Newest
by launch date
2PCS Anti-Chafe Stick Anti Chafing Cream Thighs Anti Chafe Balm Anti Friction Stick Chafing Sti/ck Body Anti Chafe B/alm Glide Anti Chafing Sti/ck Thi/gh In/ner Anti-Chafing Bal/m Thig/h Rubbing Balm
Mubuni£5.9016 rev
Megababe Unscented Anti-Chafing Sticks for Thigh Rescue | Prevents Friction and Skin Irritation | Thighs Arms Bra Lines and More | 50 ml
Megababe£15.46781 rev
Anti-Chafe Stick Waterproof Anti Chafe Stick Glide Anti Chafing Stick Thigh Anti Chafe Stick Running Chafe Stick Body Anti-Chafe Balm for Heel Lower Arm Legs Skin Protection glide anti chafing stick
Fankayi£4.2118 rev
AOOWU Anti Chafe Stick Sweat & Water Proof Balm for Friction Prevent Sports Chafing and Blisters Anti Chafe Balm for Active Lifestyles Long-Lasting Protection Provides Moisture to the Skin
AOOWU£5.0233 rev
Anti Chafe Balm Stick for Men & Women
CTUBLIAUNX£8.0364 rev
Trending
90-day click momentum2PCS Anti-Chafe Stick Anti Chafing Cream Thighs Anti Chafe Balm Anti Friction Stick Chafing Sti/ck Body Anti Chafe B/alm Glide Anti Chafing Sti/ck Thi/gh In/ner Anti-Chafing Bal/m Thig/h Rubbing Balm
Mubuni£5.903.7★
WooWoo Anti Chafe Balm Stick with Aloe Vera and Shea Butter 50ml - Cruelty and Paraben Free Body Anti Chafing Rub Thigh Rescue Anti-Friction Glide Cream
woowoo£10.384.3★
Anti-Chafe Stick Useful Anti-Chafing Cream Anti Friction Stick Anti-Chafe Balm Thigh Anti-Chafe Stick Thigh Rubbing Balm Anti-Chafing Gel Glide Anti-Chafing Stick Running Chafe Stick for Heel
Xinyig£4.374.0★
Anti-Chafe Stick Waterproof Anti Chafe Stick Glide Anti Chafing Stick Thigh Anti Chafe Stick Running Chafe Stick Body Anti-Chafe Balm for Heel Lower Arm Legs Skin Protection glide anti chafing stick
Fankayi£4.213.9★
Megababe Unscented Anti-Chafing Sticks for Thigh Rescue | Prevents Friction and Skin Irritation | Thighs Arms Bra Lines and More | 50 ml
Megababe£15.464.6★
What buyers say about anti chafing stick
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“As described”
“Body balm works well”
“smells wonderful too”
“Very good cream for dry crappy skin”
“great value for money”
“Absorbs well, leaves my skin extra soft”
“This product is moisturising”
“no irritation at all”
“It was lovely to use”
What buyers complain about
“Overpriced”
“Super small”
“redness caused by it”
“I didn't find this worked very well at all”
“The problem is it goes on sticky”
“the pump was broken”
“It is not a cheap product”
“Does NOT do what is says on the tin”
“Not long lasting and melts easily”
“Cant be used”
Top return reasons
Common questions
- Is anti chafing stick profitable to sell on Amazon United Kingdom?
- The niche generates £446K/yr across 22 tracked products. 90-day search growth is +174.2%. Flapen's verdict: Worth a look (68/100).
- How competitive is the anti chafing stick niche?
- 15 brands and 159 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in anti chafing stick?
- Top complaints mined from reviews: Value For Money, Size-Overall, Allergies. The return rate is 0.2%.
- When does demand for anti chafing stick peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 5.4× the quietest.
- What does it cost to enter the anti chafing stick niche?
- Listings span £3.90–£25.19; the average listing price is £10.14 (sweet spot $15–$100). The average incumbent carries 4,155 reviews — the moat a new listing must climb.