Roll on Deodorant for Men

Shoppers searched for this 806K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £944K a year.

Searches, last 12 months

806K

Growth, 90 days vs prior 90

+22.6%

Conversion, latest week

13.5%

Market size, estimated

£944Ka year

Peak month

July1.8× the quietest month

Top search term

roll on deodorant for men184K searches a year

Listings sell for £8.70 on average, from £1.03 to £21.88. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £8.70 that is £22K to £26K a year per listing.

Average price

£8.70under the $15 to $100 sweet spot

Price range

£1.03–£21.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

£22K–£26K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #153 within Bath & Body. It carries 999 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

89%

Out of stock, average day

0.2%

Average rank

#153in Bath & Body

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

999per listing

Listings tracked

38

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

75 months