Roll on Deodorant for Men
Roll on Deodorant for Men clears our launch bar: a $944K/yr market growing +22.6% this quarter with returns at 0.0%.
Flapen Score
Top 4% of 2,481 Beauty niches · +14 vs the category median of 47
Is Roll on Deodorant for Men profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Roll on Deodorant for Men is a £944K/yr Amazon United Kingdom market (806K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 61/100.
Roll on Deodorant for Men: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +22.6% over the last 90 days and 13.5% of searches end in a purchase.
£944K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 38 products
Top Roll on Deodorant for Men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dove Men+Care Advanced Clean Comfort Anti-Perspirant Roll On Deodorant with Anti-Odour technology & moisturising cream for 72 hour protection against sweat and odour 50 ml
- Price
- £1.48
- Rating
- 4.6/5
- Reviews
- 1,762
- Age
- 3y ago
NIVEA MEN Black & White Original Anti-Perspirant Roll On (50ml) 72hr Anti-Sweat Roll On Deodorant for Men No Stains on Black and White Clothes
- Price
- £1.23
- Rating
- 4.5/5
- Reviews
- 3,466
- Age
- 10y ago
Dove Men+Care Advanced Clean Comfort Anti-Perspirant Aerosol Deodorant Spray with Anti-Odour technology & moisturising cream for 72 hour protection against sweat and odour 200 ml
- Price
- £2.35
- Rating
- 4.6/5
- Reviews
- 2,340
- Age
- 3y ago
Sanex Men Active Control Antiperspirant Roll-On Deodorant 6x50ml 72 hour sweat protection anti-odour long-lasting dryness freshness gentle on skin antibacterial 0% alcohol*
- Price
- £7.31
- Rating
- 4.7/5
- Reviews
- 252
- Age
- 1y ago
Sure Men Original Anti-Perspirant Roll On for 48 hour protection 6x 50 ml
- Price
- £6.42
- Rating
- 4.6/5
- Reviews
- 1,024
- Age
- 2y ago
Trending
90-day click momentum
Dove Men+Care Advanced Clean Comfort XXL Anti-Perspirant Aerosol Deodorant Spray with Anti-Odour technology & moisturising cream for 72 hour protection against sweat and odour 300 ml
- Price
- £5.78
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5mo ago
Lynx Africa Anti-Perspirant Roll On Mens Deodorant with a mandarin & sandalwood scent and 2x faster* drying for 48 hours of odour protection 6x 50 ml
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 2y ago
Mitchum Men 48HR Protection Roll-On Deodorant & Anti-Perspirant Ice Fresh 100 ml
- Price
- £2.06
- Rating
- 4.6/5
- Reviews
- 1,821
- Age
- 10y ago
NIVEA Men Cool Kick Anti-Perspirant Deodorant Roll-On (6 x 50ml) Cooling Roll On Deodorant for Men 72H Active Anti-Sweat and Odour Protection
- Price
- £7.21
- Rating
- 4.7/5
- Reviews
- 3,087
- Age
- 11y ago
Dove Men+Care Anti-Perspirant Advanced 72 Hours Sweat and Odour Protection with Long Lasting Fragrance of Eucalyptus + Mint Deodorant Spray for Men 200ml Pack of 6
- Price
- £18.88
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 2y ago
Newest
by launch dateDove Men+Care Advanced Clean Comfort XXL Anti-Perspirant Aerosol Deodorant Spray with Anti-Odour technology & moisturising cream for 72 hour protection against sweat and odour 300 ml
- Price
- £5.78
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5mo ago
Sanex Men Active Control Antiperspirant Roll-On Deodorant 6x50ml 72 hour sweat protection anti-odour long-lasting dryness freshness gentle on skin antibacterial 0% alcohol*
- Price
- £7.31
- Rating
- 4.7/5
- Reviews
- 252
- Age
- 1y ago
Dove Men+Care Advanced Clean Comfort Anti-Perspirant Stick Mens Deodorant with Anti-Odour Technology and a lemon & cedarwood scent for 72 hour sweat and anti-bacterial odour protection 50 ml
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 1y ago
NIVEA Men Deep Black Carbon Roll On (50ml) Roll On Deodorant with 72H of Protection Against Stains and Odours Strong Anti-Perspirant Developed with MAXXTECH Formula
- Price
- £1.30
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago
Dove Men+Care Anti-Perspirant Advanced 72 Hours Sweat and Odour Protection with Long Lasting Fragrance of Eucalyptus + Mint Deodorant Spray for Men 200ml Pack of 6
- Price
- £18.88
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
187
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
45%
Top 20: 82%
Open market
14%
- DOVE MEN + CARE47%
- NIVEA MEN13%
- Sure9%
- NIVEA7%
- Lynx5%
- Dove5%
- Open — no brand owns it (5 brands, 14%)
Roll on Deodorant for Men demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Top Roll on Deodorant for Men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- roll on deodorant for men184K/yr
- dove deodorant for men156K/yr
- mens roll on deodorant117K/yr
- mens deodorant roll on68K/yr
- dove men deodorant47K/yr
- dove clean comfort deodorant men24K/yr
- deodorant for men roll on21K/yr
- mens dove deodorant spray22K/yr
- sure roll on deodorant mens12K/yr
- mens roll on22K/yr
What reviews say buyers love and hate about Roll on Deodorant for Men
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Smells fresh”
“Good value for money”
“Nice quality deodorants at a good price”
“It exactly what I wanted”
“Its strong enough where it lasts me all day”
What buyers complain about
67% of reviews“fragrance isnt very powerful”
“Painful rash”
“Not effective”
“Waste of money”
“Rolling ball quality is very bad”
Roll on Deodorant for Men return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Roll on Deodorant for Men questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
