Mens Aftershave

Shoppers searched for this 10.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.0M a year.

Searches, last 12 months

10.0M

Growth, 90 days vs prior 90

+20.0%

Conversion, latest week

2.0%

Market size, estimated

£5.0Ma year

Peak month

December5.2× the quietest month

Top search term

mens aftershave2.4M searches a year

Listings sell for £24.39 on average, from £3.15 to £58.88. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 2,500 to 3,000 of them. At £24.39 that is £61K to £73K a year per listing.

Average price

£24.39inside the $15 to $100 sweet spot

Price range

£3.15–£58.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

2,500–3,000

Revenue per listing a year

£61K–£73K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

66% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #117 within Fragrances. It carries 10,252 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

96%

Out of stock, average day

2.1%

Average rank

#117in Fragrances

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,252per listing

Listings tracked

80

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

64 months