face gems
Worth a lookShows demand growing +184.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+184.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great480.53avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£156K£156K/yr · 445K searches
Avg price
Bad£5.64avg listing price — sweet spot $15–$100
Price range
Bad£3.26–£15.05cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, face gems is a £156K/yr Amazon United Kingdom market (445K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 68/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
face gems market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £169K–£226K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #267
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 10.9%
- Avg brand age
- 22 months
- Avg seller age
- 200 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
47
Top-5 brand share
50%
Top 20: 88%
Top-5 click share
30%
Top 20: 73%
Open market
44%
- CANVALITE14%
- sularpek14%
- FACEGEM LONDON10%
- Hanyousheng6%
- soodyoow6%
- OBSGUMU6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +184.1% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.2×
Top face gems search terms
- face gems173K/yr
- face gems for women festival39K/yr
- festival face gems33K/yr
- face jewels32K/yr
- face gems for kids34K/yr
- face stickers28K/yr
- face jewels for festivals17K/yr
- face glitter stickers9K/yr
- festival face stickers7K/yr
- face stickers festival9K/yr
Top face gems products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hanyousheng 900 Pieces Rhinestone Sticker 3mm 4mm 5mm Self Adhesive Rhinestones Round Crystal Gems 15 Colors Self Adhesive Gems Stickers for DIY Crafts Face Nail Makeup
Hanyousheng£3.404.6★519 rev
Canvalite 1100PCS Self-Adhesive Face gems with Tweezers for Makeup Festival Face Jewels Stick On Pearls Hair Gems Pearl Rhinestones Stickers for Face Hair Eye Makeup Nail
CANVALITE£5.174.5★207 rev
Soodyoow 850 Pcs Face Gems 5 Sheets Gem Stickers Rhinestones for Clothes Gems for Crafting Rhinestone Sticker for DIY Facial Nail Makeup Decoration
soodyoow£3.444.3★302 rev
9 PCS Face Gems Adhesive Glitter Jewel Tattoo Sticker Festival Gems Rave Party Body Make Up Z9ZAKMIXA Multi-colored
FACEGEM LONDON£6.474.4★1,133 rev
Canvalite 6 Pcs Face Gems for Women Festival Rhinestone Face Jewels Temporary Tattoos Festival Accessories for Halloween Christmas Birthday Carnival Party
CANVALITE£5.864.5★207 rev
Newest
by launch date
BelleOnyx Face Gem Stickers for Crafts 5 Sheet 3D Butterfly Self Adhesive Rhinestones Sticker for Women Gem Stickers for Scrapbooking Nails Face Makeup Laptop Cup Decoration
BelleOnyx£6.243 rev
8 Sheets Face Gems Self Adhesive Face Jewels Gem Stickers Hair Gems for Women Festival Stick on Face Rhinestones Sticker Y2K Star Face Stickers for Hair Eye Makeup Nail Body Crafts
Aurvivia£5.569 rev
HZHSGLY 8PCS Face Gems Self-Adhesive Face Gems for Women Kids Festival Glitter Gem Stickers for Concerts Carnivals Halloween Christmas
HZHSGLY£5.819 rev
Sularpek 1514 Pcs Gem Stickers 6 Sheets Self Adhesive Face Gems Stick on Gems Pearl Stickers Rhinestone Stickers for Face Hair Eye Makeup Nail Body Crafts with Pick Up Tweeze(3-10mm)
sularpek£4.0983 rev
Canvalite 6 Pcs Face Gems for Women Festival Rhinestone Face Jewels Temporary Tattoos Festival Accessories for Halloween Christmas Birthday Carnival Party
CANVALITE£5.86207 rev
Trending
90-day click momentumBelleOnyx Face Gem Stickers for Crafts 5 Sheet 3D Butterfly Self Adhesive Rhinestones Sticker for Women Gem Stickers for Scrapbooking Nails Face Makeup Laptop Cup Decoration
BelleOnyx£6.242.6★
8 Sheets Face Gems Self Adhesive Face Jewels Gem Stickers Hair Gems for Women Festival Stick on Face Rhinestones Sticker Y2K Star Face Stickers for Hair Eye Makeup Nail Body Crafts
Aurvivia£5.564.4★
Sularpek 2300+ Face Gems 14 Sheets Rhinestone Stickers Self-Adhesive Face Jewels Rhinestone Stickers Multicolored and Assorted Shapes Gems Stickers for DIY Craft Nail Body Makeup
sularpek£5.114.5★
HZHSGLY 8PCS Face Gems Self-Adhesive Face Gems for Women Kids Festival Glitter Gem Stickers for Concerts Carnivals Halloween Christmas
HZHSGLY£5.814.6★
URAQT Face Gems Glitter 9Pcs Face Glitter Festival Face Stickers Set for Music Festival Holiday Party Self-Adhesive Rhinestone Temporary Tattoos Festival Halloween Decorations
URAQT£4.904.5★
What buyers say about face gems
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality and Staying Power”
“Good adhesion”
“Lovely colours”
“Bright and fun”
“Excellent value for money”
“Easy to use”
“Easy to apply”
“Overall, great hold and perfect for festivals, nights out or holidays”
“As described and really easy to put on”
“Lovely gift”
What buyers complain about
“Dont use the glue on skin”
“Very small”
“I dont prefer the designs to be honest”
“Did not work at all”
“A bit fiddly to get off the sheet”
“Watery and doesnt look like the image”
“multiple of same colour”
“Waste of money”
“I don't think these look as depicted”
“not so fun to clean off the floor after the kids got hold of them though”
Top return reasons
Common questions
- Is face gems profitable to sell on Amazon United Kingdom?
- The niche generates £156K/yr across 59 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +184.1%. Flapen's verdict: Worth a look (68/100).
- How competitive is the face gems niche?
- 40 brands and 47 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in face gems?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Design-Overall. The return rate is 0.5%.
- When does demand for face gems peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 5.2× the quietest.
- What does it cost to enter the face gems niche?
- Listings span £3.26–£15.05; the average listing price is £5.64 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.