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Face Gems

Pass

Face Gems scores 68 out of 100, a Pass. Shoppers spend an estimated $156K a year here, search demand grew +184.1% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
68
68 / 100
Top 1% of 2,481 Beauty niches · +21 vs the category median of 47
Market size
£156K/yr445K searches / yr
90-day growth
+184.1%search demand this quarter
Competition
30%top-5 click share · 40 brands · 47 sellers

Flapen Score

Face Gems against its category

The dotted line is the Beauty average. Past it, Face Gems is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Gems market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Gems 445K times last year and spent an estimated £156K. The top 5 brands take 50% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 445K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +184.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
445K
Growth, 90 days vs prior 90
+184.1%
Conversion, latest week
6.2%
Market size, estimated
£156Ka year
Peak month
July5.2× the quietest month
Top search term
face gems173K searches a year

02 · Price

A sale here is worth £5.64.

Listings sell for £5.64 on average, from £3.26 to £15.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £5.64 that is £1K to £3K a year per listing.

Average price
£5.64under the $15 to $100 sweet spot
Price range
£3.26–£15.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #267 within Make-up. It carries 481 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#267in Make-up
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
481per listing
Listings tracked
59

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Face Gems products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

47

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

30%

Top 20: 73%

Open market

44%

  • Brand 114%
  • Brand 214%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Face Gems search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.2×

Search terms

Top Face Gems search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face gems173K/yr
  • face gems for women festival39K/yr
  • festival face gems33K/yr
  • face jewels32K/yr
  • face gems for kids34K/yr
  • face stickers28K/yr
  • face jewels for festivals17K/yr
  • face glitter stickers9K/yr
  • festival face stickers7K/yr
  • face stickers festival9K/yr

Reviews and returns

What reviews say buyers love and hate about Face Gems

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Adhesion/Stickiness”
0.5%of orders come back
“Dont use the glue on skin”
A buyer, on “Adhesion/Stickiness”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Face Gems questions

Answered from the same tracked data.