Is aftersun with insect repellent profitable to sell on Amazon United Kingdom?

The niche generates £1.6M/yr across 12 tracked products. 90-day search growth is +229.9%. Flapen's verdict: Launch it (59/100).

How competitive is the aftersun with insect repellent niche?

5 brands and 43 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in aftersun with insect repellent?

Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Oily/Greasy. The return rate is 0.1%.

When does demand for aftersun with insect repellent peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.4× the quietest.

What does it cost to enter the aftersun with insect repellent niche?

Listings span £4.69–£16.88; the average listing price is £10.50 (sweet spot $15–$100). The average incumbent carries 2,126 reviews — the moat a new listing must climb.

aftersun with insect repellent

Launch it

A $1.6M/yr market growing +229.9% this quarter with returns at 0.1% — clears our launch bar.

Conversion

Incredible19.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+229.9%

90-day search growth — must beat 0% to launch

Market size

Great£1.6M

£1.6M/yr · 784K searches

Review moat

Okay2,126.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.50

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Price range

Bad£4.69–£16.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, aftersun with insect repellent is a £1.6M/yr Amazon United Kingdom market (784K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 59/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

aftersun with insect repellent market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: £1.1M–£1.3M; units × avg price
Conversion rate: 19.1%
Avg BSR: #63
Page quality: 0%
Prime: 67%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Avon83%
AVON SKIN SO SOFT7%
Generic4%
Delgirl Beauty LTD4%
Avon Mosquito spray Airbrush3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +229.9% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.4×

Open Trend

Top aftersun with insect repellent search terms

avon skin so soft insect repellent179K/yr +288.5%17.5% conv.
skin so soft151K/yr +459.7%15.1% conv.
avon skin so soft126K/yr +353.5%12.8% conv.
skin so soft insect repellent75K/yr +203.4%16.5% conv.
avon127K/yr +3.2%0.7% conv.
avon skin so soft bug guard13K/yr +552.2%5.5% conv.
avon skin so soft dry oil spray15K/yr +261.3%15.4% conv.
skin so soft original dry oil spray15K/yr +175.4%17.6% conv.
skin so soft avon12K/yr +185.0%11.5% conv.
so soft skin avon anti mosquito spray8K/yr +348.4%18.4% conv.

All search terms

Top aftersun with insect repellent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Avon Skin So Soft Dry Oil Spray 150ml | Locks in Moisture | Formulated with Jojoba Oil and Vitamin E | Quick Dry Formula | Cruelty Free Clear

Avon£4.694.5★7,381 rev

Avon 3 x Avon Skin So Soft Original Dry Oil Spray

Avon£13.444.6★2,960 rev

Avon Skin so Soft Original Dry Oil Spray 300 millilitre (Pack of 2)

Avon£8.554.6★1,291 rev

Avon Skin So Soft Dry Oil Spray 250ml Locks in Moisture Formulated with Jojoba Oil and Vitamin E Quick Dry Formula Cruelty Free

Avon£6.484.5★7,381 rev

2 X Avon Skin So Soft Dry Oil Body Spray with Insect Repellent Properties Plus 1 Free Roll On

AVON SKIN SO SOFT£12.604.6★217 rev

Newest

by launch date

Skin So Soft Dry Oil Spray with Citronella - the Perfect Alternative to Mosquito Repellant (Pack of 2). Free Nail Polish with Every Set

Delgirl Beauty LTD£12.7169 rev

1y ago

Avon Skin So Soft Dry Oil Spray 250ml Locks in Moisture Formulated with Jojoba Oil and Vitamin E Quick Dry Formula Cruelty Free

Avon£6.487,381 rev

2y ago

Avon Skin So Soft Dry Oil Spray with Citronella - the perfect alternative to mosquito repellant (Pack of 3)

Generic£14.67136 rev

2y ago

Avon Skin So Soft Dry Oil Spray 150ml | Locks in Moisture | Formulated with Jojoba Oil and Vitamin E | Quick Dry Formula | Cruelty Free Clear

Avon£4.697,381 rev

4y ago

2 X Avon Skin So Soft Dry Oil Body Spray with Insect Repellent Properties Plus 1 Free Roll On

AVON SKIN SO SOFT£12.60217 rev

6y ago

What buyers say about aftersun with insect repellent

What buyers praise and complain about, mined from review topics.

What buyers love

Smell21%

“fresh smell”

Quality-Overall16%

“Excellent product exactly as described”

Soft Feel13%

“softens skin”

Moist/Dry10%

“Dries very quickly”

Advertised Vs Actual Product5%

“As advertised”

Value For Money5%

“Great deal”

Efficiency4%

“Effective product”

Ease Of Use4%

“Easy to use”

Suitability Combination Skin2%

“It leaves my skin silky smooth”

Brightness/Shine/Glow2%

“Great gives you a natural glow”

What buyers complain about

Smell14%

“REALLY strong fragrance”

Advertised Vs Actual Product10%

“THAT IS NOT TRUE”

Oily/Greasy6%

“It's really greasy”

Allergies6%

“Im badly allergic”

Dilute/Watery5%

“Appalling”

Color5%

“blue when arrived”

Value For Money4%

“A bit cheaper would be nice”

Leak-Proof4%

“Turned up completely leaked through”

Quality-Overall4%

“Quality Poor”

Instructions/User Manual/Troubleshooting3%

“No GB instructions on this product”

Top return reasons

Oily/Greasy12%

Smell11%

Leak-Proof9%

Advertised Vs Actual Product9%

Functionality-Overall9%

Dilute/Watery7%

Defective Material/Parts6%

Moist/Dry5%

Motor Power4%

Color3%

Common questions

Is aftersun with insect repellent profitable to sell on Amazon United Kingdom?: The niche generates £1.6M/yr across 12 tracked products. 90-day search growth is +229.9%. Flapen's verdict: Launch it (59/100).
How competitive is the aftersun with insect repellent niche?: 5 brands and 43 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in aftersun with insect repellent?: Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Oily/Greasy. The return rate is 0.1%.
When does demand for aftersun with insect repellent peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.4× the quietest.
What does it cost to enter the aftersun with insect repellent niche?: Listings span £4.69–£16.88; the average listing price is £10.50 (sweet spot $15–$100). The average incumbent carries 2,126 reviews — the moat a new listing must climb.