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Aftersun with Insect Repellent

Aftersun with Insect Repellent clears our launch bar: a $1.6M/yr market growing +229.9% this quarter with returns at 0.1%.

Signals Trending

Flapen Score

59
Launch it

Top 7% of 2,481 Beauty niches · +12 vs the category median of 47

Market size 88Growth 98Conversion 99Competition 19Returns 99Price range 15Avg price 38Brand share 0Review moat 44Quality gap 37
This niche Category average · 2,481 niches

Is Aftersun with Insect Repellent profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Aftersun with Insect Repellent is a £1.6M/yr Amazon United Kingdom market (784K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 59/100.

Aftersun with Insect Repellent: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +229.9% over the last 90 days and 19.1% of searches end in a purchase.

£1.6M

revenue / yr

Units sold / yr125K
Search volume / yr+229.9%784K
Conversion rate19.1%
Avg price£10.50

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 43
Top-5 product click share78%
Open market0%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement92%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,126

Top Aftersun with Insect Repellent products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

£0£236K£473K£709K£945K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Avon83%
  • AVON SKIN SO SOFT7%
  • Generic4%
  • Delgirl Beauty LTD4%
  • Avon Mosquito spray Airbrush3%

Aftersun with Insect Repellent demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume784KCVR19.1%Products12Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews2,126Avg BSR#63
45K35KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.4×

Top Aftersun with Insect Repellent search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • avon skin so soft insect repellent179K/yr
  • skin so soft151K/yr
  • avon skin so soft126K/yr
  • skin so soft insect repellent75K/yr
  • avon127K/yr
  • avon skin so soft bug guard13K/yr
  • avon skin so soft dry oil spray15K/yr
  • skin so soft original dry oil spray15K/yr
  • skin so soft avon12K/yr
  • so soft skin avon anti mosquito spray8K/yr

What reviews say buyers love and hate about Aftersun with Insect Repellent

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Smell21%

fresh smell

Quality-Overall16%

Excellent product exactly as described

Soft Feel13%

softens skin

Moist/Dry10%

Dries very quickly

Advertised Vs Actual Product5%

As advertised

What buyers complain about

61% of reviews
Smell14%

REALLY strong fragrance

Advertised Vs Actual Product10%

THAT IS NOT TRUE

Oily/Greasy6%

It's really greasy

Allergies6%

Im badly allergic

Dilute/Watery5%

Appalling

Aftersun with Insect Repellent return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Oily/Greasy
12%
2Smell
11%
3Leak-Proof
9%
4Advertised Vs Actual Product
9%
5Functionality-Overall
9%

Common Aftersun with Insect Repellent questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aftersun with Insect Repellent 59/100 on Amazon United Kingdom — Launch it. The niche generates £1.6M/yr across 12 tracked products. Search demand moved +229.9% over the last 90 days.
Search demand for Aftersun with Insect Repellent on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 8.4× the quietest.