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Aftersun with Insect Repellent

Maybe

Buyers convert on 19.1% of searches. But the top 5 brands take 100% of clicks, so Aftersun with Insect Repellent is a Maybe.

Filters Trending
Flapen Score
59
59 / 100
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Market size
£1.6M/yr784K searches / yr
90-day growth
+229.9%search demand this quarter
Competition
78%top-5 click share · 5 brands · 43 sellers

Flapen Score

Aftersun with Insect Repellent against its category

The dotted line is the Beauty average. Past it, Aftersun with Insect Repellent is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aftersun with Insect Repellent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aftersun with Insect Repellent 784K times last year and spent an estimated £1.6M. All 5 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 19.1% of those searches ended in a purchase.

Shoppers searched for this 784K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved +229.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
784K
Growth, 90 days vs prior 90
+229.9%
Conversion, latest week
19.1%
Market size, estimated
£1.6Ma year
Peak month
July8.4× the quietest month
Top search term
avon skin so soft insect repellent179K searches a year

02 · Price

A sale here is worth £10.50.

Listings sell for £10.50 on average, from £4.69 to £16.88. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £10.50 that is £63K to £84K a year per listing.

Average price
£10.50under the $15 to $100 sweet spot
Price range
£4.69–£16.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£63K–£84K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Body. It carries 2,126 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#63in Body
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,126per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Aftersun with Insect Repellent products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£236K£473K£709K£945K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

43

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • Avon83%
  • AVON SKIN SO SOFT7%
  • Generic4%
  • Delgirl Beauty LTD4%
  • Avon Mosquito spray Airbrush3%

Demand

Aftersun with Insect Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.4×

Search terms

Top Aftersun with Insect Repellent search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • avon skin so soft insect repellent179K/yr
  • skin so soft151K/yr
  • avon skin so soft126K/yr
  • skin so soft insect repellent75K/yr
  • avon127K/yr
  • avon skin so soft bug guard13K/yr
  • avon skin so soft dry oil spray15K/yr
  • skin so soft original dry oil spray15K/yr
  • skin so soft avon12K/yr
  • so soft skin avon anti mosquito spray8K/yr

Reviews and returns

What reviews say buyers love and hate about Aftersun with Insect Repellent

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.1%of orders come back
“REALLY strong fragrance”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Aftersun with Insect Repellent questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data