Face Paint
Face Paint shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 1% of 2,481 Beauty niches · +26 vs the category median of 47
Is Face Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Face Paint is a £715K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 73/100.
Face Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +65.3% over the last 90 days and 5.7% of searches end in a purchase.
£715K
revenue / yr
Who owns the niche?
The top 5 brands hold 54% of demand, so 46% of the market is open.
46%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 38 products
Top Face Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
URAQT Face Paint 15 Color Face Painting Palette with 2 Brushes 32 Stencils Washable Face Paints Safe Body Paint for Adults Kids Halloween Carnival Makeup Paint Non-Toxic to Use
- Price
- £6.30
- Rating
- 4.3/5
- Reviews
- 4,425
- Age
- 5y ago
Zefphxs Face Painting Kit 42 Colors Body Paint With 10 Pcs Brushes Safe & Non-Toxic Washable for Children Adults Halloween Christmas Party
- Price
- £12.20
- Rating
- 4.4/5
- Reviews
- 443
- Age
- 1y ago
Face Painting Kit 15 Colors Face Paints for Children with 2 Brushes 34 Stencils Non-Toxic & Washable Body Piant for Halloween Make Up Unique Gift
- Price
- £4.96
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 11mo ago
20 Colors Face Body Painting Oil Safe for Kids/Adult Flash Tattoo Painting Art Halloween Party Makeup Fancy Dress Professional Beauty Palette
- Price
- £12.28
- Rating
- 4.4/5
- Reviews
- 13,889
- Age
- 5y ago
28 Colour Face Painting Kit for Kids - Blue Squid Face Paint Kit Palette with 160pc accessories - Stencils Water Activated Non Toxic Washable Professional Facepaint body set Halloween Party Makeup
- Price
- £15.70
- Rating
- 4.6/5
- Reviews
- 6,889
- Age
- 9y ago
Trending
90-day click momentum
Oiomniv Face Painting Kit for Kids Aldult Water Activated Body Paint Face Palette Washable 20 Colors Safe Non-Toxic with Stencils Brushes Paint Tray for Party Halloween Christmas Festival Carnival
- Price
- £9.88
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 2mo ago
Face Painting Kit for kids 52 Colors Professional Face Paint Makeup Kit Non-Toxic Water Activated Facepaint Palette glitter gel brushes sponges stencils for party Halloween School Event Festivals
- Price
- £15.87
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 5mo ago
Face Painting Kit 42 Colors Professional Face Painting with Full Accessories Face Painting Kit UV Paint Body Paint Party Makeup Cosplay TA641KIT
- Price
- £13.95
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 6mo ago
Face Paint Kit - 12 Color Face Painting for Adults with 2 Brushes 32 Stencils White Black Body Face Paints Professional Facepaints Set Safe Washable Makeup for Halloween Christmas Cosplay Games
- Price
- £5.48
- Rating
- 3.6/5
- Reviews
- 24
- Age
- 8mo ago
LOPHE Face Body Painting Kit | 42 Colour with 10 Brushes | Water Based Split Cake Palette for Kids Adults | Halloween Cosplay & Party Makeup Set
- Price
- £7.65
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 10mo ago
Newest
by launch dateOiomniv Face Painting Kit for Kids Aldult Water Activated Body Paint Face Palette Washable 20 Colors Safe Non-Toxic with Stencils Brushes Paint Tray for Party Halloween Christmas Festival Carnival
- Price
- £9.88
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 2mo ago
Face Painting Kit for kids 52 Colors Professional Face Paint Makeup Kit Non-Toxic Water Activated Facepaint Palette glitter gel brushes sponges stencils for party Halloween School Event Festivals
- Price
- £15.87
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 5mo ago
Face Painting Kit 42 Colors Professional Face Painting with Full Accessories Face Painting Kit UV Paint Body Paint Party Makeup Cosplay TA641KIT
- Price
- £13.95
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 6mo ago
Face Paint Kit - 12 Color Face Painting for Adults with 2 Brushes 32 Stencils White Black Body Face Paints Professional Facepaints Set Safe Washable Makeup for Halloween Christmas Cosplay Games
- Price
- £5.48
- Rating
- 3.6/5
- Reviews
- 24
- Age
- 8mo ago
LOPHE Face Body Painting Kit | 42 Colour with 10 Brushes | Water Based Split Cake Palette for Kids Adults | Halloween Cosplay & Party Makeup Set
- Price
- £7.65
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
27 rising
Sellers
56
Top-5 brand share
54%
Top 20: 93%
Top-5 click share
39%
Top 20: 80%
Open market
40%
- URAQT16%
- LOPHE12%
- Hmeuest11%
- Zefphxs8%
- Blue Squid7%
- UCANBE6%
Face Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 11.2×
Top Face Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- face paint542K/yr
- face painting kit181K/yr
- face paints for children52K/yr
- face paints63K/yr
- facepaint47K/yr
- face paint kit34K/yr
- kids face paint39K/yr
- face painting19K/yr
- facepaints set kids13K/yr
- facepaints set professional12K/yr
What reviews say buyers love and hate about Face Paint
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Bright colours”
“A good quality kit”
“Great quality paint”
“Easy to blend”
“Good value for money”
What buyers complain about
67% of reviews“difficult to colour and the result is not near and nice”
“Racist paint”
“the brushes could be a bit better quality”
“Quite hard to work with”
“absolutely not worth the money”
Face Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Face Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
