tanning drops
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Growth
Good+53.8%90-day search growth — must beat 0% to launch
Market size
Good£424K£424K/yr · 461K searches
Avg price
Good£12.48avg listing price — sweet spot $15–$100
Price range
Good£3.52–£28.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,657.38avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, tanning drops is a £424K/yr Amazon United Kingdom market (461K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 74/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
tanning drops market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £374K–£499K
- units × avg price
- Launch success
- 29%
- 5 of 17 new (360d)
- Conversion rate
- 7.4%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 91%
- Out of stock
- 5.1%
- Avg brand age
- 34 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
89
Top-5 brand share
57%
Top 20: 92%
Top-5 click share
35%
Top 20: 74%
Open market
39%
- TAN-LUXE32%
- Bondi Sands8%
- ST. MORIZ6%
- Garnier6%
- jiaonayiyi5%
- Tanologist4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +53.8% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.4×
Top tanning drops search terms
- tanning drops156K/yr
- face tanning drops51K/yr
- tan luxe face drops48K/yr
- tan luxe40K/yr
- tanning drops to drink27K/yr
- glow drops tanning drops11K/yr
- tan drops23K/yr
- drinkable tanning drops11K/yr
- oral tanning drops13K/yr
- face tan drops15K/yr
Top tanning drops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tan-Luxe THE FACE Self Tanning Drops Light/Medium (10 ml) Add Tanning Drops to Skin Care for Custom Face Tan Cruelty Free & Vegan
TAN-LUXE£9.724.3★7,880 rev
Tan-Luxe THE FACE Self Tan Drops Medium/Dark (10 ml) Add Tanning Drops to Skin Care for Custom Face Tan Cruelty Free & Vegan
TAN-LUXE£9.974.3★7,880 rev
Garnier Ambre Solaire Fake Tan Tanning Drops Natural Bronzer Self Tan Drops for Face with Hyaluronic Acid & Coconut Water Gradual & Natural Looking Tan Vegan Formula 30ml
Garnier£7.844.2★2,842 rev
Bondi Sands Self Tan Drops - Dark 30mL | Customisable Glow | Suitable for Sensitive Skin | Vegan + Cruelty Free |30ml/1.01 FL OZ
Bondi Sands£8.644.4★603 rev
clabay Sunless Tanning Drops to Drink Natural Oral Tanning Drops Bronzing Drops for Face & Body for Natural Glow & Long-Lasting Tans Without Sun Enhancing Natural Skin Tone 60 ml (Pack of 1)
clabay£13.462.4★33 rev
Newest
by launch date
Glow Drops Tanning Drops to Drink - Self Tanning Drops for Natural Looking Tan Glowdrop Tanning Drops the Glow You Drink Drinkable Glow Drops for Face & Body Vegan & Cruelty-Free 50ml (1 Bottle)
SynthaFlora£16.582 rev
GlowDrops Tanning Drops to Drink - Self Tanning Drops Glow Drops Tanning Drops for Face & Body No Sun Damage Drinkable Tan Drops for Natural Looking Glow 50ml (1 Bottle)
STDEI£16.484 rev
Sunless Tanning Drops to Drink Drinkable Oral Tanning Drops Gradual Natural Sun-Kissed Glow Fortifies Skin Wellness & Moisturizes Skin Appearance for Face & Body (1 Pack)
LLIOBGV£7.9512 rev
Tanning Drops To Drink Self Tanner Drops for Face & Body Natural Sun-Kissed Glow Sunless Tanner with Organic & Natural Ingredients for All Skin Types Watermelon Flavor (1PCS)
Gximdz es£8.2514 rev
clabay Sunless Tanning Drops to Drink Natural Oral Tanning Drops Bronzing Drops for Face & Body for Natural Glow & Long-Lasting Tans Without Sun Enhancing Natural Skin Tone 60 ml (Pack of 1)
clabay£13.4633 rev
Trending
90-day click momentum
Oral Tanning Drops Drink Sunless Drinkable Tanning Drops Oral Enhances Natural Skin Tone Tans Without Sun for All Skin Types
HEXIN£7.460.0★
Tanning Drops to Drink Face Tan Drops without Sun Damage Drinkable Tanning Bronzing Drop for Body & Face Natural Skin Tone Enhancer All Skin Types 60 ml (1 PC)
Fruitwealth£8.911.6★
Tanning Drops to Drink 60ML Face Tan Drops without Sun Damage Self Oral Tanning Drops for Face and Body for All Skin Types
Bukbas£8.841.7★
Sunless Self Tanner for All Skin Types
jiaonayiyi£13.033.0★
Tanning Drops to Drink Drinkable Tanning Drops Enhancing Your Natural Skin Tone for a Genuine Sun-Kissed Glow Nourishing Self-tanning tan enhancer drops 60ml (1PC)
Zyloqj£8.453.6★
What buyers say about tanning drops
What buyers praise and complain about, mined from review topics.What buyers love
“nice colour”
“Natural-Looking Glow”
“Excellent product”
“Easy to use, actually works, and doesn't break the bank”
“Its helped my skin 100% in appearance and texture”
“Good price”
“It works really well mixed in with moisturiser too”
“smells great”
“Application is simple”
“It hasnt dried out my skin or irritated it all which is amazing as I have sensitive skin”
What buyers complain about
“Never worked”
“very very dark”
“The smell is something else”
“Not worth the price”
“I cant use it”
“I've got sensitive skin”
“Its obviously cheap for a reason”
“has led to it leaking”
“It never gave my skin a glow”
“broke me out”
Top return reasons
Common questions
- Is tanning drops profitable to sell on Amazon United Kingdom?
- The niche generates £424K/yr across 47 tracked products. 5 of 17 products launched in the last 360 days are still selling. 90-day search growth is +53.8%. Flapen's verdict: Worth a look (74/100).
- How competitive is the tanning drops niche?
- 29 brands and 89 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in tanning drops?
- Top complaints mined from reviews: Functionality-Overall, Color, Smell. The return rate is 0.0%.
- When does demand for tanning drops peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.4× the quietest.
- What does it cost to enter the tanning drops niche?
- Listings span £3.52–£28.28; the average listing price is £12.48 (sweet spot $15–$100). The average incumbent carries 1,657 reviews — the moat a new listing must climb.