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Tanning Drops

Tanning Drops shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

74
Worth a look

Top 1% of 2,481 Beauty niches · +27 vs the category median of 47

Market size 56Growth 71Conversion 76Competition 80Returns 100Price range 54Avg price 54Brand share 78Review moat 48Quality gap 99
This niche Category average · 2,481 niches

Is Tanning Drops profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tanning Drops is a £424K/yr Amazon United Kingdom market (461K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 74/100.

Tanning Drops: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +53.8% over the last 90 days and 7.4% of searches end in a purchase.

£424K

revenue / yr

Units sold / yr40K
Search volume / yr+53.8%461K
Conversion rate7.4%
Avg price£12.48

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers29 · 89
Top-5 product click share35%
Open market43%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement91%
New entrants (1y)17· 5 succeeded
Avg rating3.6★
Avg reviews1,657

Top Tanning Drops products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£13K£25K£38K£51K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

89

Top-5 brand share

57%

Top 20: 92%

Top-5 click share

35%

Top 20: 74%

Open market

39%

  • TAN-LUXE32%
  • Bondi Sands8%
  • ST. MORIZ6%
  • Garnier6%
  • jiaonayiyi5%
  • Tanologist4%

Tanning Drops demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume461KCVR7.4%Products47Brands29Top 5 Brands57%OOS Rate5.1%Rating3.6★Reviews1,657Avg BSR#124
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.4×

Top Tanning Drops search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tanning drops156K/yr
  • face tanning drops51K/yr
  • tan luxe face drops48K/yr
  • tan luxe40K/yr
  • tanning drops to drink27K/yr
  • glow drops tanning drops11K/yr
  • tan drops23K/yr
  • drinkable tanning drops11K/yr
  • oral tanning drops13K/yr
  • face tan drops15K/yr

What reviews say buyers love and hate about Tanning Drops

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Color16%

nice colour

Brightness/Shine/Glow16%

Natural-Looking Glow

Quality-Overall11%

Excellent product

Ease Of Use10%

Easy to use, actually works, and doesn't break the bank

Suitability Combination Skin10%

Its helped my skin 100% in appearance and texture

What buyers complain about

70% of reviews
Functionality-Overall29%

Never worked

Color14%

very very dark

Smell6%

The smell is something else

Value For Money5%

Not worth the price

Ease Of Use3%

I cant use it

Tanning Drops return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
33%
2Leak-Proof
14%
3Advertised Vs Actual Product
9%
4Color
7%
5Product Condition
6%

Common Tanning Drops questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tanning Drops 74/100 on Amazon United Kingdom — Worth a look. The niche generates £424K/yr across 47 tracked products. 5 of 17 products launched in the last 360 days are still selling. Search demand moved +53.8% over the last 90 days.
Search demand for Tanning Drops on Amazon United Kingdom peaks in Mar–Apr–May–Jun, where the busiest month runs 4.4× the quietest.