face painting kit
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Growth
Great+88.8%90-day search growth — must beat 0% to launch
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great£4.79–£50.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good844.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.82avg listing price — sweet spot $15–$100
Market size
Okay£205K£205K/yr · 243K searches
According to Flapen's Amazon United Kingdom niche tracking, face painting kit is a £205K/yr Amazon United Kingdom market (243K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Worth a look — 72/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
face painting kit market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £207K–£276K
- units × avg price
- Launch success
- 6%
- 1 of 17 new (360d)
- Conversion rate
- 6.1%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 6.2%
- Avg brand age
- 23 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
29
Top-5 brand share
48%
Top 20: 96%
Top-5 click share
41%
Top 20: 83%
Open market
45%
- URAQT13%
- torbers11%
- Blue Squid10%
- Hmeuest8%
- Zefphxs7%
- SASUKI6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +88.8% search growth over the last 90 days.Peak months: Jul, Oct, Nov · busiest ÷ quietest = 7.4×
Top face painting kit search terms
- face painting kit181K/yr
- face paint kit34K/yr
- face painting19K/yr
- kids face painting kit7K/yr
- facepainting890/yr
- face painting kit for children529/yr
Top face painting kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
URAQT Face Paint 15 Color Face Painting Palette with 2 Brushes 32 Stencils Washable Face Paints Safe Body Paint for Adults Kids Halloween Carnival Makeup Paint Non-Toxic to Use
URAQT£6.304.3★4,425 rev
28 Colour Face Painting Kit for Kids - Blue Squid Face Paint Kit Palette with 160pc accessories - Stencils Water Activated Non Toxic Washable Professional Facepaint body set Halloween Party Makeup
Blue Squid£15.704.6★6,889 rev
Zefphxs Face Painting Kit 42 Colors Body Paint With 10 Pcs Brushes Safe & Non-Toxic Washable for Children Adults Halloween Christmas Party
Zefphxs£12.204.4★443 rev
Face Painting kit for Kids Aldult 42 Colors Non Toxic Face Paint with 16 Face Paint Crayons 6 Reusable Face Painting Stencils 60 Sticky Stencils for Kids 4 Stickers for Parties Halloween
SASUKI£11.934.6★11 rev
Face Painting Kit 42 Colors Professional Face Painting with Full Accessories Face Painting Kit UV Paint Body Paint Party Makeup Cosplay TA641KIT
QUELLE£13.954.5★30 rev
Newest
by launch date
Oiomniv Face Painting Kit for Kids Aldult Water Activated Body Paint Face Palette Washable 20 Colors Safe Non-Toxic with Stencils Brushes Paint Tray for Party Halloween Christmas Festival Carnival
Oiomniv£9.886 rev
Duseu 40 Color Water Activated Face Painting Kit
Duseu£9.5769 rev
Depvision Face Painting Kit Professional Non-Toxic Water Activated Face Paint Palette with Brush Stencil Gem Sponge for Halloween Carnivals Costume Body Art
torbers£30.5222 rev
Face Painting Kit for kids 52 Colors Professional Face Paint Makeup Kit Non-Toxic Water Activated Facepaint Palette glitter gel brushes sponges stencils for party Halloween School Event Festivals
torbers£15.8733 rev
Face Painting Kit for Kids 28 Colors Water Based Non Toxic Face Paint Kit Professional Face Paint 6 colors Glitter Gel Hypoallergenic with Brushes Stencils Gems Sponges Safe for Halloween Party
torbers£10.3614 rev
Trending
90-day click momentum
Face Paint Kit 15 Colors Body Paint with 42 Stencils & 12 Brushes Easy to Apply & Wash Off Long-Lasting for Parties Halloween Festivals
VOLLUCK£8.424.5★
Face Painting Kit for kids 52 Colors Professional Face Paint Makeup Kit Non-Toxic Water Activated Facepaint Palette glitter gel brushes sponges stencils for party Halloween School Event Festivals
torbers£15.874.2★
Face Painting Kit for Kids 28 Colors Water Based Non Toxic Face Paint Kit Professional Face Paint 6 colors Glitter Gel Hypoallergenic with Brushes Stencils Gems Sponges Safe for Halloween Party
torbers£10.364.6★
Face Body Paint Kit 22 Colors Face Painting Palette Depvision Oil Based Face Paint Set Non Toxic Hypoallergenic with 10 pcs Brushes 2 pcs sponges Halloween SFX Cosplay Party Costume Makeup
torbers£6.904.0★
Oiomniv Face Painting Kit for Kids Aldult Water Activated Body Paint Face Palette Washable 20 Colors Safe Non-Toxic with Stencils Brushes Paint Tray for Party Halloween Christmas Festival Carnival
Oiomniv£9.884.1★
What buyers say about face painting kit
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colours”
“The paints was very good”
“Good quality”
“Easy to blend”
“Good value for money”
“easy to wipe off”
“Totally minimalist designs”
“It is fun and surprise”
“Does the product work as advertised/expected: Yes”
“I loved that it comes with all the accessories needed, making it perfect for parties, festivals and cosplay”
What buyers complain about
“Colours not the brightest”
“the brushes could be a bit better quality”
“even dry, there is a smearing factor to the paint”
“Clean up takes a bit of effort”
“absolutely not worth the money”
“Paint brushes fell apart before I even got to use them”
“The case is a lot smaller than I thought it would be”
“It comes off easily - although sometimes too easy”
“sometimes has reactions to facepaints”
“Bad smell”
Top return reasons
Common questions
- Is face painting kit profitable to sell on Amazon United Kingdom?
- The niche generates £205K/yr across 36 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is +88.8%. Flapen's verdict: Worth a look (72/100).
- How competitive is the face painting kit niche?
- 24 brands and 29 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in face painting kit?
- Top complaints mined from reviews: Color, Quality-Overall, Paint Quality. The return rate is 0.7%.
- When does demand for face painting kit peak?
- Demand peaks in Jul–Oct–Nov; the busiest month runs 7.4× the quietest.
- What does it cost to enter the face painting kit niche?
- Listings span £4.79–£50.25; the average listing price is £13.82 (sweet spot $15–$100). The average incumbent carries 844 reviews — the moat a new listing must climb.