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Face Painting Kit

Pass

Face Painting Kit scores 72 out of 100, a Pass. Shoppers spend an estimated $205K a year here, search demand grew +88.8% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
72
72 / 100
Top 1% of 2,481 Beauty niches · +25 vs the category median of 47
Market size
£205K/yr243K searches / yr
90-day growth
+88.8%search demand this quarter
Competition
41%top-5 click share · 24 brands · 29 sellers

Flapen Score

Face Painting Kit against its category

The dotted line is the Beauty average. Past it, Face Painting Kit is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Painting Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Painting Kit 243K times last year and spent an estimated £205K. The top 5 brands take 48% of clicks. Demand peaks in Jul–Oct–Nov. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +88.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
+88.8%
Conversion, latest week
6.1%
Market size, estimated
£205Ka year
Peak month
October7.4× the quietest month
Top search term
face painting kit181K searches a year

02 · Price

A sale here is worth £13.82.

Listings sell for £13.82 on average, from £4.79 to £50.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £13.82 that is £7K to £10K a year per listing.

Average price
£13.82under the $15 to $100 sweet spot
Price range
£4.79–£50.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #103 within Make-up. It carries 844 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#103in Make-up
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
844per listing
Listings tracked
36

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Face Painting Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

29

Top-5 brand share

48%

Top 20: 96%

Top-5 click share

41%

Top 20: 83%

Open market

45%

  • Brand 113%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Face Painting Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 7.4×

Search terms

Top Face Painting Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face painting kit181K/yr
  • face paint kit34K/yr
  • face painting19K/yr
  • kids face painting kit7K/yr
  • facepainting890/yr
  • face painting kit for children529/yr

Reviews and returns

What reviews say buyers love and hate about Face Painting Kit

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
17%of negative reviews mention “Color”
0.7%of orders come back
“Colours not the brightest”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Face Painting Kit questions

Answered from the same tracked data.