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73

tanning patches

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 5Growth 100Conversion 83Competition 75Returns 100Price range 63Avg price 48Brand share 76Review moat 97Quality gap 100

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Quality gap

Incredible2.6★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Incredible55.94

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Great40%

top-5 click share — an open shelf

Price range

Good£4.03–£33.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.80

avg listing price — sweet spot $15–$100

Market size

Bad£20K

£20K/yr · 19K searches

According to Flapen's Amazon United Kingdom niche tracking, tanning patches is a £20K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 73/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

tanning patches market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
£9K–£12K
units × avg price
Launch success
0%
0 of 30 new (360d)
Conversion rate
9.0%
Avg BSR
#403
Page quality
0%
Prime
77%
Sponsored
97%
Out of stock
49.3%
Avg brand age
19 months
Avg seller age
162 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

42

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

40%

Top 20: 83%

Open market

37%

  • Generic18%
  • Kind Patches17%
  • DEJIN10%
  • Natwo9%
  • ZREVSB5%
  • KUNYOS4%

Top tanning patches search terms

  • tanning patches12K/yr
  • sun free glow micro needle patch5K/yr
  • tanning microneedle patches2K/yr
All search terms

Top tanning patches products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£7998%£2K12%£2K16%£3K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 35 tracked products in this niche — three views at once, no toggling.

What buyers say about tanning patches

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“easy to store”

Brightness/Shine/Glow10%

“Natural Looking Glow”

Value For Money7%

“It is worth every penny”

Quality-Overall6%

“Good quality patches easy to put on”

Color4%

“has a nice colour to it”

Side Effects4%

“They certainly can't do any harm”

Skin Health4%

“Effortlessly give your skin that radiant appearance”

Ease Of Application4%

“Effortless Application”

Allergies3%

“have caused no irritation”

Suitability Combination Skin3%

“❤ Great to boost tan sunless tsnningv”

What buyers complain about

Functionality-Overall34%

“Didn't work”

Value For Money18%

“Waste of money”

Color11%

“I found it was bit orange”

Quality-Overall4%

“Utter rubbish”

Skin Health4%

“Dont bother buying had no effect on skin tone or feel or appearance”

Advertised Vs Actual Product3%

“I can't believe how these companies are allowed to advertise”

Allergies3%

“Gave me a nasty rash after 30min”

Adhesion/Stickiness3%

“Sticky on hooks”

Leak-Proof2%

“Leaked”

Size-Overall2%

“they are smaller than I expected”

Top return reasons

Functionality-Overall58%
Advertised Vs Actual Product21%
Ethical Trade/Fair Trade4%
Adhesion/Stickiness3%
Smell3%
Suitability Dry Skin3%
Instructions/User Manual/Troubleshooting3%
Quality-Overall3%
Size-Overall1%
Durability1%

Common questions

Is tanning patches profitable to sell on Amazon United Kingdom?
The niche generates £20K/yr across 35 tracked products. 0 of 30 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (73/100).
How competitive is the tanning patches niche?
27 brands and 42 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in tanning patches?
Top complaints mined from reviews: Functionality-Overall, Value For Money, Color. The return rate is 0.0%.
What does it cost to enter the tanning patches niche?
Listings span £4.03–£33.31; the average listing price is £11.80 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.