sunscreen stick
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Growth
Incredible+119.2%90-day search growth — must beat 0% to launch
Competition
Great33%top-5 click share — an open shelf
Price range
Great£4.64–£49.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.07avg listing price — sweet spot $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good£382K£382K/yr · 483K searches
Review moat
Okay1,830.42avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, sunscreen stick is a £382K/yr Amazon United Kingdom market (483K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 73/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
sunscreen stick market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £281K–£352K
- units × avg price
- Launch success
- 83%
- 10 of 12 new (360d)
- Conversion rate
- 5.6%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 6.2%
- Avg brand age
- 41 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
217
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
33%
Top 20: 73%
Open market
25%
- Caudalie37%
- Garnier12%
- e.l.f.9%
- NIVEA7%
- PURITO5%
- ROUND LAB4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +119.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.5×
Top sunscreen stick search terms
- caudalie279K/yr
- sunscreen stick48K/yr
- sun stick23K/yr
- spf stick19K/yr
- sun block sticks for face17K/yr
- sun cream stick10K/yr
- sunblock stick13K/yr
- sunscreen stick spf 507K/yr
- sun stick spf 50 face7K/yr
- elf sunscreen10K/yr
Top sunscreen stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 52 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caudalie Invisible High Protection Stick SPF50-15g
Caudalie£8.404.2★88 rev
NIVEA SUN Breathable UV Specialist Silky UV Sun Stick SPF 50+ (15g) Lightweight and Non-Greasy Sunscreen Invisible on All Skin Tones Korean Stick Technology
NIVEA£6.854.2★177 rev
Garnier Ambre Solaire Sunscreen Super UV Stick SPF50+ Protect From UV Damages With Up To 8Hour Hydration With Shea Butter And Vitamin E Invisible Finish Non-Greasy 9ML
Garnier£5.964.4★379 rev
e.l.f. Suntouchable Invisi-Stick SPF 50 Sunscreen Stick for Face Water Resistant No White Cast Non-Greasy Feel Infused with Bisabolol & Sunflower Seed Oil Vegan & Cruelty-Free
e.l.f.£10.574.6★1,385 rev
Garnier Ambre Solaire Face SPF 50+ Super UV Stick Invisible Coverage SPF50+ Protection 8-Hour Hydration Antioxidant Support Light-As-Air Feel Non-Sticky Vegan-Friendly Formula - 1 x 18gr
Garnier£7.294.4★379 rev
Newest
by launch dateCaudalie Invisible High Protection Stick SPF50-15g
Caudalie£8.4088 rev
Caudalie Very High Protection Sun Water SPF50+ 150ml
Caudalie£12.4461 rev
Caudalie Very High Protection Face Cream SPF50+ - 50ml
Caudalie£11.9555 rev
Caudalie High Protection Glow Oil SPF50-150ml
Caudalie£13.0754 rev
NIVEA SUN Breathable UV Specialist Silky UV Sun Stick SPF 50+ (15g) Lightweight and Non-Greasy Sunscreen Invisible on All Skin Tones Korean Stick Technology
NIVEA£6.85177 rev
Trending
90-day click momentum
Anua Invisible Glow Sun Stick SPF 50 Broad Spectrum UV Protection Lightweight Sheer Finish for All Skin Types No White Cast Easy Reapplication Kpop Demon Hunters Korean Skincare 18g
ANUA£12.674.6★
Caudalie Invisible High Protection Stick SPF50-15g
Caudalie£8.404.2★
Invisible Sunscreen Stick SPF 50 Strong UVA/UVB Protection Sun Cream Broad Spectrum Water Resistant Non-Greasy for Sensitive Skin Travel Size Sunblock Stick for Face & Body
Dachitian£4.644.2★
Caudalie Very High Protection Sun Water SPF50+ 150ml
Caudalie£12.444.2★
Caudalie Very High Protection Face Cream SPF50+ - 50ml
Caudalie£11.954.4★
What buyers say about sunscreen stick
What buyers praise and complain about, mined from review topics.What buyers love
“Convenient for daily life”
“Delightful product”
“It glides onto the skin really smoothly”
“Applies super well”
“The fragrance was really pleasant as well”
“Very good moisturizer”
“Handy Protection”
“The stick glides on smoothly”
“the right size”
“give your skin a wonderful glow”
What buyers complain about
“These sticks are really small”
“Very expensive”
“No smell”
“Check if you may have an allergic reaction or not”
“Greasy - not ideal for hair and face”
“it doesnt really dry on my skin”
“When on your skin it doesnt have a colour”
“I did find it slightly drying”
“It feels a little sticky”
“Doesnt work”
Top return reasons
Common questions
- Is sunscreen stick profitable to sell on Amazon United Kingdom?
- The niche generates £382K/yr across 52 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +119.2%. Flapen's verdict: Worth a look (73/100).
- How competitive is the sunscreen stick niche?
- 23 brands and 217 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in sunscreen stick?
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.1%.
- When does demand for sunscreen stick peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.5× the quietest.
- What does it cost to enter the sunscreen stick niche?
- Listings span £4.64–£49.15; the average listing price is £14.07 (sweet spot $15–$100). The average incumbent carries 1,830 reviews — the moat a new listing must climb.