Sunscreen Stick
Sunscreen Stick shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 1% of 2,481 Beauty niches · +26 vs the category median of 47
Is Sunscreen Stick profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sunscreen Stick is a £382K/yr Amazon United Kingdom market (483K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 73/100.
Sunscreen Stick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +119.2% over the last 90 days and 5.6% of searches end in a purchase.
£382K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 52 products
Top Sunscreen Stick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Caudalie Invisible High Protection Stick SPF50-15g
- Price
- £8.40
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 4mo ago
NIVEA SUN Breathable UV Specialist Silky UV Sun Stick SPF 50+ (15g) Lightweight and Non-Greasy Sunscreen Invisible on All Skin Tones Korean Stick Technology
- Price
- £6.85
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 5mo ago
Garnier Ambre Solaire Sunscreen Super UV Stick SPF50+ Protect From UV Damages With Up To 8Hour Hydration With Shea Butter And Vitamin E Invisible Finish Non-Greasy 9ML
- Price
- £5.96
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago
e.l.f. Suntouchable Invisi-Stick SPF 50 Sunscreen Stick for Face Water Resistant No White Cast Non-Greasy Feel Infused with Bisabolol & Sunflower Seed Oil Vegan & Cruelty-Free
- Price
- £10.57
- Rating
- 4.6/5
- Reviews
- 1,385
- Age
- 1y ago
Garnier Ambre Solaire Face SPF 50+ Super UV Stick Invisible Coverage SPF50+ Protection 8-Hour Hydration Antioxidant Support Light-As-Air Feel Non-Sticky Vegan-Friendly Formula - 1 x 18gr
- Price
- £7.29
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 6mo ago
Trending
90-day click momentumCaudalie Invisible High Protection Stick SPF50-15g
- Price
- £8.40
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 4mo ago
Invisible Sunscreen Stick SPF 50 Strong UVA/UVB Protection Sun Cream Broad Spectrum Water Resistant Non-Greasy for Sensitive Skin Travel Size Sunblock Stick for Face & Body
- Price
- £4.64
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 1y ago
Caudalie Very High Protection Sun Water SPF50+ 150ml
- Price
- £12.44
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 4mo ago
Caudalie Very High Protection Face Cream SPF50+ - 50ml
- Price
- £11.95
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 4mo ago
Garnier Ambre Solaire Face SPF 50+ Super UV Stick Invisible Coverage SPF50+ Protection 8-Hour Hydration Antioxidant Support Light-As-Air Feel Non-Sticky Vegan-Friendly Formula - 1 x 18gr
- Price
- £7.29
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 6mo ago
Newest
by launch dateCaudalie Invisible High Protection Stick SPF50-15g
- Price
- £8.40
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 4mo ago
Caudalie Very High Protection Sun Water SPF50+ 150ml
- Price
- £12.44
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 4mo ago
Caudalie Very High Protection Face Cream SPF50+ - 50ml
- Price
- £11.95
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 4mo ago
NIVEA SUN Breathable UV Specialist Silky UV Sun Stick SPF 50+ (15g) Lightweight and Non-Greasy Sunscreen Invisible on All Skin Tones Korean Stick Technology
- Price
- £6.85
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 5mo ago
Garnier Ambre Solaire Face SPF 50+ Super UV Stick Invisible Coverage SPF50+ Protection 8-Hour Hydration Antioxidant Support Light-As-Air Feel Non-Sticky Vegan-Friendly Formula - 1 x 18gr
- Price
- £7.29
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 6mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
23 rising
Sellers
217
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
33%
Top 20: 73%
Open market
25%
- Caudalie37%
- Garnier12%
- e.l.f.9%
- NIVEA7%
- PURITO5%
- ROUND LAB4%
Sunscreen Stick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.5×
Top Sunscreen Stick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- caudalie279K/yr
- sunscreen stick48K/yr
- sun stick23K/yr
- spf stick19K/yr
- sun block sticks for face17K/yr
- sun cream stick10K/yr
- sunblock stick13K/yr
- sunscreen stick spf 507K/yr
- sun stick spf 50 face7K/yr
- elf sunscreen10K/yr
What reviews say buyers love and hate about Sunscreen Stick
What buyers mention most, as a share of all reviews.
What buyers love
55% of reviews“Convenient for daily life”
“Delightful product”
“It glides onto the skin really smoothly”
“Applies super well”
“The fragrance was really pleasant as well”
What buyers complain about
41% of reviews“These sticks are really small”
“Very expensive”
“No smell”
“Check if you may have an allergic reaction or not”
“Greasy - not ideal for hair and face”
Sunscreen Stick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sunscreen Stick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
