Is hair curler profitable to sell on Amazon United Kingdom?

The niche generates £3.1M/yr across 50 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (60/100).

How competitive is the hair curler niche?

22 brands and 109 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in hair curler?

Top complaints mined from reviews: Durability, Ease Of Use, Heating. The return rate is 3.5%.

When does demand for hair curler peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the hair curler niche?

Listings span £7.46–£74.27; the average listing price is £27.15 (sweet spot $15–$100). The average incumbent carries 3,810 reviews — the moat a new listing must climb.

hair curler

Worth a look

Shows a $3.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible£3.1M

£3.1M/yr · 4.2M searches

Avg price

Incredible£27.15

avg listing price — sweet spot $15–$100

Price range

Great£7.46–£74.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,810.28

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, hair curler is a £3.1M/yr Amazon United Kingdom market (4.2M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hair curler market data

Units sold / yr: 100K–125K; avg 2,000–2,500/product
Revenue / yr: £2.7M–£3.4M; units × avg price
Conversion rate: 2.8%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 5.5%
Avg brand age: 30 months
Avg seller age: 158 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

109

Top-5 brand share

75%

Top 20: 99%

Top-5 click share

32%

Top 20: 73%

Open market

21%

TYMO29%
TRESemmé16%
BaByliss15%
JAETON10%
UNOBEY6%
ELEHOT-Store3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top hair curler search terms

hair curler1.2M/yr -13.0%1.5% conv.
curling wand527K/yr -2.3%2.8% conv.
curling tongs290K/yr -10.4%3.3% conv.
curling iron234K/yr -14.6%2.0% conv.
tymo curl pro plus297K/yr -48.1%3.4% conv.
curler184K/yr -12.7%1.6% conv.
babyliss hair curler153K/yr +6.4%1.9% conv.
hair curlers157K/yr -7.1%1.5% conv.
hair curler automatic rotating112K/yr -4.9%1.4% conv.
tymo185K/yr -35.5%1.4% conv.

All search terms

Top hair curler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TYMO CurlPro Plus Hair Curler Automatic Rotating - Long Barrel Curling Wand for Long Hair Ceramic Curling Iron for Women Anti-Scald Tangle-Free 600M Ionic Dual Voltage UK Plug Gold 25 mm

TYMO£72.754.6★9,332 rev

TYMO Hair Curler Automatic Rotating - CURLPRO Beach Waves Curling Wand Anti-Scald Curling Iron Portable 500 Million Ionic Dual Voltage & Lightweight for Travel Ceramic Coating Gray 1 inch

TYMO£46.344.4★15,195 rev

TRESemme Classic Curling Tong Large 25mm Ceramic curling iron Defined Curls Long lasting results

TRESemmé£18.484.3★255 rev

TRESemme Defined Curls 16mm Curling Tong Ceramic-Coated Hair Curler Up to 185C Worldwide Use Black 271TU

TRESemmé£11.084.3★5,767 rev

TRESemme Large Curling Tong 32mm Ceramic Barrel For Soft Bouncy Curls and Waves Hair Curler with 3 Temperature Settings Fast Heat-Up Cool Tip Black 2805DU

TRESemmé£18.614.4★590 rev

Newest

by launch date

Hair Curler Portable Automatic Curling Iron with Anti-Scald Design 30s Fast Heat 3 Temp Settings 32mm Tourmaline Ceramic Barrel 60 Min Auto Shut-Off

Lanboo£21.5559 rev

6mo ago

Remington Curling Wand [Advanced Ceramic + Almond Oil] Almond Allure Series (1325mm Tapered Barrel 30 Heat Settings Fast Heat-Up Worldwide Voltage) CI4807

Remington£14.39140 rev

11mo ago

JAETON Curling Wand Hair Curler Curling Tongs with Clamp New Upgraded Ceramic Curling Iron Dual Voltage Adjustable Temp for Long Hair (25MM)

JAETON£15.65247 rev

1y ago

TYMO Hair Curler Automatic Rotating - CURLPRO Beach Waves Curling Wand Anti-Scald Curling Iron Portable 500 Million Ionic Dual Voltage & Lightweight for Travel Ceramic Coating Pink 1.25 inch

TYMO£46.1915,195 rev

1y ago

TYMO Hair Curler Automatic Rotating - CURLPRO Beach Waves Curling Wand Anti-Scald Curling Iron Portable 500 Million Ionic Dual Voltage & Lightweight for Travel Ceramic Coating Pink 1 inch

TYMO£46.7515,195 rev

1y ago

What buyers say about hair curler

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use43%

“- Easy to operate”

Quality-Overall18%

“Excellent Quality”

Value For Money14%

“Excellent value”

Advertised Vs Actual Product5%

“Description is accurate”

Weight Light3%

“I was pleased by how lightweight this curler is”

Durability2%

“worked perfectly for a couple of years”

Efficiency1%

“Works well”

Gifting Purpose1%

“Bought as a gift and recipient very happy with it and works well”

Design-Overall1%

“Sleek design”

Heating Element1%

“Heats up quickly”

What buyers complain about

Durability11%

“Broken”

Ease Of Use9%

“So, unable to to use it”

Heating9%

“Takes 20 seconds to heat up”

Suitability Curly Hair7%

“Doesn't curl well at all”

Hair Curling6%

“Doesn't Curl”

Damage/Burn Hair5%

“damage your hair”

Quality-Overall5%

“Disappointing as this is a reputable brand”

Functionality-Overall5%

“Didnt turn on”

Size-Overall5%

“not fit for purpose”

Value For Money4%

“Not worth the price”

Top return reasons

Hair Curling17%

Size-Overall16%

Functionality-Overall16%

Heating9%

Advertised Vs Actual Product5%

Damage/Burn Hair4%

Quality-Overall4%

Ease Of Use4%

Defective Material/Parts4%

Suitability Curly Hair3%

Common questions

Is hair curler profitable to sell on Amazon United Kingdom?: The niche generates £3.1M/yr across 50 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (60/100).
How competitive is the hair curler niche?: 22 brands and 109 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in hair curler?: Top complaints mined from reviews: Durability, Ease Of Use, Heating. The return rate is 3.5%.
When does demand for hair curler peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the hair curler niche?: Listings span £7.46–£74.27; the average listing price is £27.15 (sweet spot $15–$100). The average incumbent carries 3,810 reviews — the moat a new listing must climb.

hair curler

hair curler market data

Competition & brand share

Demand & seasonality

Top hair curler search terms

Top hair curler products on Amazon

Top sellers

Newest

Trending

What buyers say about hair curler

What buyers love

What buyers complain about

Top return reasons

Common questions

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