Hair Curler

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.1M a year.

Searches, last 12 months

4.2M

Growth, 90 days vs prior 90

-16.9%

Conversion, latest week

2.8%

Market size, estimated

£3.1Ma year

Peak month

December2.6× the quietest month

Top search term

hair curler1.2M searches a year

Listings sell for £27.15 on average, from £7.46 to £74.27. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £27.15 that is £54K to £68K a year per listing.

Average price

£27.15inside the $15 to $100 sweet spot

Price range

£7.46–£74.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

£54K–£68K

Returns

3.5%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #23 within Styling Tools. It carries 3,810 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#23in Styling Tools

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,810per listing

Listings tracked

50

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

30 months