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Hair Clippers Men

Maybe

Shoppers spend an estimated $4.6M a year here. But demand is soft, at -2.0% this quarter, so Hair Clippers Men is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 2,481 Beauty niches · +17 vs the category median of 47
Market size
£4.6M/yr3.3M searches / yr
90-day growth
-2.0%search demand this quarter
Competition
39%top-5 click share · 18 brands · 259 sellers

Flapen Score

Hair Clippers Men against its category

The dotted line is the Beauty average. Past it, Hair Clippers Men is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Clippers Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Clippers Men 3.3M times last year and spent an estimated £4.6M. The top 5 brands take 75% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.6M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
5.0%
Market size, estimated
£4.6Ma year
Peak month
November1.3× the quietest month
Top search term
hair clippers men921K searches a year

02 · Price

A sale here is worth £27.99.

Listings sell for £27.99 on average, from £8.37 to £80.60. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £27.99 that is £56K to £70K a year per listing.

Average price
£27.99inside the $15 to $100 sweet spot
Price range
£8.37–£80.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
2,000–2,500
Revenue per listing a year
£56K–£70K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #41 within Hair Cutting Tools. It carries 4,966 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#41in Hair Cutting Tools
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,966per listing
Listings tracked
39

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Hair Clippers Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

259

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

19%

  • Brand 144%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Hair Clippers Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hair Clippers Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair clippers men921K/yr
  • hair clippers483K/yr
  • wahl hair clippers245K/yr
  • clippers224K/yr
  • hair trimmer men225K/yr
  • mens hair clipper175K/yr
  • hair trimmer157K/yr
  • hair clippers men cordless100K/yr
  • clippers for men haircut109K/yr
  • cordless hair clippers84K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Clippers Men

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
1.5%of orders come back
“Broke within a year”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hair Clippers Men questions

Answered from the same tracked data.