dr squatch deodorant uk
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Great£20.48avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Price range
Great£6.73–£44.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,068.33avg incumbent reviews — the moat a new listing must climb
Market size
Good£453K£453K/yr · 491K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dr squatch deodorant uk is a £453K/yr Amazon United Kingdom market (491K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Oct–Nov. Verdict: Worth a look — 61/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £307K–£410K
- units × avg price
- Launch success
- 50%
- 11 of 22 new (360d)
- Conversion rate
- 4.5%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 11.3%
- Avg brand age
- 53 months
- Avg seller age
- 167 days
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
4 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
36%
Top 20: 77%
Open market
0%
- Dr. Squatch94%
- Rinse & Robust2%
- Generic2%
- B S C1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +8.7% search growth over the last 90 days.Peak months: Jun, Jul, Oct, Nov · busiest ÷ quietest = 2.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Squatch Natural Deodorant for Men Fresh Falls Odor-Squatching Mens Deodorant Aluminum Free (2.65 oz)
Dr. Squatch£10.063.5★24 rev
Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Birchwood Breeze Summer Citrus Wood Barrel Bourbon (142g 3 pack)
Dr. Squatch£19.584.2★1,228 rev
Dr. Squatch Invisible Glide Natural Deodorant Smooth Glide with No Stains - Aluminum Free + Dermatologically-Tested Formula Suits Sensitive Skin - Fresh Falls + Wood Barrel Bourbon (2.65 oz 2-Pack)
Dr. Squatch£18.384.1★92 rev
Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Pine Tar Wood Barrel Bourbon Coastal Mist (142g 3 pack)
Dr. Squatch£19.734.2★1,228 rev
Dr. Squatch Natural Mens Deodorant Aluminium Free Natural Deodorant For Men with Charcoal & Postbiotics for 72-Hour Odor Protection Summer Citrus & Coconut Castaway 75g Stick (2-pack)
Dr. Squatch£20.084.0★212 rev
Newest
by launch date
Dr. Squatch Natural Mens Deodorant Aluminium Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Pine Tar 75g
Dr. Squatch£9.9921 rev
Dr. Squatch Natural Mens Bar Soap Limited-edition FIFA World Cup 2026 Inspired Gifts for Men Natural Cold Process Soap Bar Golden Glory (5 oz)
Dr. Squatch£6.7334 rev
Dr. Squatch Natural Mens Shampoo and Conditioner Set - Healthy Full Looking Hair - Coconut Castaway Natural Shampoo and Conditioner for Men (11 fl oz 2 pack)
Dr. Squatch£25.784,661 rev
Dr. Squatch Natural Mens Body Wash Shower Gel - Cleansing Nourishing Long Lasting Scent Moisturizing Body Wash for Men - Wood Barrel Bourbon & Fresh Falls (14 oz 2-Pack)
Dr. Squatch£25.3456 rev
Dr. Squatch Invisible Glide Natural Deodorant Smooth Glide with No Stains - Aluminum Free + Dermatologically-Tested Formula Suits Sensitive Skin - Fresh Falls + Wood Barrel Bourbon (2.65 oz 2-Pack)
Dr. Squatch£18.3892 rev
Trending
90-day click momentum
Dr. Squatch Spray Deodorant for Men - Quick Dry No Stains - Aluminum Free + Dermatologically Tested for All Skin Types - Fresh Falls + Wood Barrel Bourbon (4 oz 2-Pack)
Dr. Squatch£18.834.2★
Dr. Squatch Spray Deodorant for Men - Quick Dry No Stains - Aluminum Free + Dermatologically Tested for All Skin Types - Fresh Falls + Rainforest Rapids (4 oz 2-Pack)
Dr. Squatch£19.604.2★
Dr. Squatch Spray Deodorant for Men - Quick Dry No Stains - Aluminum Free + Dermatologically Tested for All Skin Types - Wood Barrel Bourbon + Rainforest Rapids (4 oz 2-Pack)
Dr. Squatch£17.804.4★
Dr. Squatch Invisible Glide Natural Deodorant Smooth Glide with No Stains - Aluminum Free + Dermatologically-Tested Formula Suits Sensitive Skin - Fresh Falls + Wood Barrel Bourbon (2.65 oz 2-Pack)
Dr. Squatch£18.384.1★
Dr. Squatch Natural Mens Shampoo and Conditioner Set - Healthy Full Looking Hair - Coconut Castaway Natural Shampoo and Conditioner for Men (11 fl oz 2 pack)
Dr. Squatch£25.784.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“consistent quality to it”
“The exfoliating soap scrub is excellent”
“The lather is generous”
“Good value for money”
“soft skin”
“Lasts all day”
“They're suitable for sensitive skin”
“dries almost instantly”
“I can attest to is effectiveness”
What buyers complain about
“I would say weak smelling”
“Way too expensive”
“it just breaks up every use wouldnt buy again”
“Not very good”
“also not nice to use 😕 wouldn't bother guys”
“the content is below expectations”
“messy to use”
“they are quite large”
“SPOTS AND IRRITATION”
“Stick feels dry”
Top return reasons
Common questions
- Is dr squatch deodorant uk profitable to sell on Amazon United Kingdom?
- The niche generates £453K/yr across 42 tracked products. 11 of 22 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Worth a look (61/100).
- How competitive is the dr squatch deodorant uk niche?
- 4 brands and 15 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dr squatch deodorant uk?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
- When does demand for dr squatch deodorant uk peak?
- Demand peaks in Jun–Jul–Oct–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the dr squatch deodorant uk niche?
- Listings span £6.73–£44.66; the average listing price is £20.48 (sweet spot $15–$100). The average incumbent carries 1,068 reviews — the moat a new listing must climb.
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