Hand Sanitiser

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+4.1%

Conversion, latest week

7.8%

Market size, estimated

£1.1Ma year

Peak month

April1.2× the quietest month

Top search term

hand sanitiser1.2M searches a year

Listings sell for £6.55 on average, from £2.05 to £21.14. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £6.55 that is £20K to £26K a year per listing.

Average price

£6.55under the $15 to $100 sweet spot

Price range

£2.05–£21.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

£20K–£26K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #79 within Bath & Body. It carries 1,415 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

88%

Out of stock, average day

1.1%

Average rank

#79in Bath & Body

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,415per listing

Listings tracked

32

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months