hair clips
Launch itA $1.0M/yr market growing +11.1% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Market size
Great£1.0M£1.0M/yr · 5.8M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,600.51avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.10avg listing price — sweet spot $15–$100
Price range
Bad£2.27–£10.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair clips is a £1.0M/yr Amazon United Kingdom market (5.8M searches/yr). The top 5 brands hold 41% of demand. Verdict: Launch it — 63/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hair clips market data
- Units sold / yr
- 200K–250K
- avg 1,500–2,000/product
- Revenue / yr
- £1.0M–£1.3M
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 82%
- Out of stock
- 7.5%
- Avg brand age
- 28 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
55 falling
Sellers
85
Top-5 brand share
41%
Top 20: 76%
Top-5 click share
28%
Top 20: 65%
Open market
56%
- Kitsch17%
- YISCOKO8%
- Yedtreg6%
- HOLD ME TIGHT5%
- Aucuu5%
- Beayuer4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top hair clips search terms
- hair clips2.1M/yr
- hair accessories for women582K/yr
- claw clips602K/yr
- hair clips women430K/yr
- hair accessories407K/yr
- hair clip296K/yr
- claw clip288K/yr
- hair claw clips190K/yr
- claw clips for thick hair136K/yr
- small hair clips108K/yr
Top hair clips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
7cm Wide Black Headbands for Women Men Yedtreg 2pack Fashion Head Bands for Womens Hair Soft Fabric Stretchy Hair Bands for Makeup Yoga Running (2XBlack)
Yedtreg£3.564.4★1,528 rev
YISCOKO Hair Clips Women Black Metal Snap Clips 2 Inch Barrettes for Kids and Girls (24 PCS Black)
YISCOKO£2.584.6★684 rev
Kitsch Octopus Hair Clips - Large Claw Clips for Thick Hair | Durable Recycled Plastic | Slip-Free Grip | Ideal Gifts For Women & Teen Girl Gifts Trendy Stuff - Classic Black & Tortoise 2pcs
Kitsch£5.434.2★6,284 rev
Hold Me Tight 8 Pack 4.1 Inch Large Hair Claw Clips for Women Hair Clips Thin Thick Curly Hair 90s Strong Big Grip Matte Banana Clips with Strong Jaws for girls ladies (Light)
HOLD ME TIGHT£5.974.5★716 rev
Aucuu 8 Pack Small Hair Claw Clips No Slip Hair Clamps Matte Hair Clips Double Row Teeth Hair Clips Rectangle Claw Clips Hairs Accessories for Women Girls for Thin Thick Curly Hairs
Aucuu£5.634.5★496 rev
Newest
by launch date
YISCOKO Small Hair Clips Mini Claw Hair Clips for Women with Storage Case Non-slip Hair Accessories for Women and Girls Black and Brown(24PCS)
YISCOKO£2.86307 rev
Gingbiss 50 Snap Hair Clips for Women - Silicone Coated Non-Slip Barrettes 5 cm Metal Hair Accessories with Compact Case 5 Colors (Women & Girls)
Gingbiss£4.33262 rev
KEYRI 6 PCS French Hair Clip Acetate Barrette Tortoise Shell
KEYRI£4.47538 rev
Aucuu 8 Pack Small Hair Claw Clips No Slip Hair Clamps Matte Hair Clips Double Row Teeth Hair Clips Rectangle Claw Clips Hairs Accessories for Women Girls for Thin Thick Curly Hairs
Aucuu£5.63496 rev
YISCOKO Hair Clips Women Black Metal Snap Clips 2 Inch Barrettes for Kids and Girls (24 PCS Black)
YISCOKO£2.58684 rev
Trending
90-day click momentum
Beayuer 80 Pieces Hair Beads for Braids Hair Jewelry Rings Aluminum Hair Accessories Dreadlocks Metal Hair Cuffs Decorations Pendants for Passion Twist Crochet Braiding Hair (80 Pcs Gold and Silver)
Beayuer£4.924.2★
7cm Wide Black Headbands for Women Men Yedtreg 2pack Fashion Head Bands for Womens Hair Soft Fabric Stretchy Hair Bands for Makeup Yoga Running (2XBlack)
Yedtreg£3.564.4★
HAALII 30 Pcs Duck Bill Hair Clips Pin Curl Clips Metal Hair Clips Hair Sectioning Clips 3.5 Inch Rustproof Metal Alligator Curl Clips with Holes for Hair Styling Hair Accessories Silver
HAALII£3.234.6★
Kitsch Medium Hair Clips for Women Strong Hold Recycled Plastic Claw Clips for Thick Hair | Great for Updo Half Up Hairstyle | Ideal Gifts for Women - 2pcs Black and Tort
Kitsch£4.704.6★
Aucuu 8 Pack Small Hair Claw Clips No Slip Hair Clamps Matte Hair Clips Double Row Teeth Hair Clips Rectangle Claw Clips Hairs Accessories for Women Girls for Thin Thick Curly Hairs
Aucuu£5.634.5★
What buyers say about hair clips
What buyers praise and complain about, mined from review topics.What buyers love
“Better quality”
“much cheaper”
“Exactly as shown”
“nice neutral colours”
“keep the hair in place”
“hair and I can get these in pretty well”
“Nice looking and is large”
“Very comfortable”
“Easy to use”
“have never broken”
What buyers complain about
“Broke after two uses”
“Quite small”
“For this level of quality, the price should definitely be lower”
“Not for thick hair”
“Not for a long hair”
“inaccurate colours”
“Doesn't stay in hair”
“Very tight grip”
“They break easily”
“dont actually do anything”
Top return reasons
Common questions
- Is hair clips profitable to sell on Amazon United Kingdom?
- The niche generates £1.0M/yr across 71 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Launch it (63/100).
- How competitive is the hair clips niche?
- 55 brands and 85 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in hair clips?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.3%.
- When does demand for hair clips peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the hair clips niche?
- Listings span £2.27–£10.61; the average listing price is £5.10 (sweet spot $15–$100). The average incumbent carries 1,601 reviews — the moat a new listing must climb.