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Hair Clips

Hair Clips clears our launch bar: a $1.0M/yr market growing +11.1% this quarter with returns at 0.3%.

Flapen Score

63
Launch it

Top 3% of 2,481 Beauty niches · +16 vs the category median of 47

Market size 78Growth 39Conversion 43Competition 87Returns 98Price range 0Avg price 14Brand share 94Review moat 49Quality gap 62
This niche Category average · 2,481 niches

Is Hair Clips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Clips is a £1.0M/yr Amazon United Kingdom market (5.8M searches/yr). The top 5 brands hold 41% of demand. Verdict: Launch it — 63/100.

Hair Clips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +11.1% over the last 90 days and 3.4% of searches end in a purchase.

£1.0M

revenue / yr

Units sold / yr250K
Search volume / yr+11.1%5.8M
Conversion rate3.4%
Avg price£5.10

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers55 · 85
Top-5 product click share28%
Open market59%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 71 products

Sponsored placement82%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews1,601

Top Hair Clips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

£0£20K£41K£61K£82K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 falling

Sellers

85

Top-5 brand share

41%

Top 20: 76%

Top-5 click share

28%

Top 20: 65%

Open market

56%

  • Kitsch17%
  • YISCOKO8%
  • Yedtreg6%
  • HOLD ME TIGHT5%
  • Aucuu5%
  • Beayuer4%

Hair Clips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.8MCVR3.4%Products71Brands55Top 5 Brands41%OOS Rate7.5%Rating4.4★Reviews1,601Avg BSR#31
125K75KHoliday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Hair Clips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hair clips2.1M/yr
  • hair accessories for women582K/yr
  • claw clips602K/yr
  • hair clips women430K/yr
  • hair accessories407K/yr
  • hair clip296K/yr
  • claw clip288K/yr
  • hair claw clips190K/yr
  • claw clips for thick hair136K/yr
  • small hair clips108K/yr

What reviews say buyers love and hate about Hair Clips

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall24%

Better quality

Value For Money15%

much cheaper

Advertised Vs Actual Product7%

Exactly as shown

Color6%

nice neutral colours

Hair Styling6%

keep the hair in place

What buyers complain about

70% of reviews
Durability15%

Broke after two uses

Size-Overall13%

Quite small

Quality-Overall9%

For this level of quality, the price should definitely be lower

Suitability Short Hair8%

Not for thick hair

Suitability Long Hair7%

Not for a long hair

Hair Clips return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Defective Material/Parts
9%
3Suitability Long Hair
8%
4Suitability Short Hair
6%
5Quality-Overall
6%

Common Hair Clips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Clips 63/100 on Amazon United Kingdom — Launch it. The niche generates £1.0M/yr across 71 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +11.1% over the last 90 days.
Search demand for Hair Clips on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.