Stitch

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

3.9M

Growth, 90 days vs prior 90

-24.7%

Conversion, latest week

2.5%

Market size, estimated

£1.2Ma year

Peak month

December4.8× the quietest month

Top search term

stitch1.3M searches a year

Listings sell for £12.25 on average, from £1.45 to £57.06. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At £12.25 that is £9K to £12K a year per listing.

Average price

£12.25under the $15 to $100 sweet spot

Price range

£1.45–£57.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

750–1,000

Revenue per listing a year

£9K–£12K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #124 within Make-up. It carries 923 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

89%

Out of stock, average day

4.3%

Average rank

#124in Make-up

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

923per listing

Listings tracked

91

19 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

4Amazon's first-year sales bar

Average brand age

27 months