Tallow Balm
PassTallow Balm scores 66 out of 100, a Pass. Shoppers spend an estimated $836K a year here, search demand grew +7.7% this quarter, and an estimated 0.2% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 2,481 Beauty niches · +19 vs the category median of 4766
- Market size
- £836K/yr772K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 50%top-5 click share · 21 brands · 29 sellers
Flapen Score
Tallow Balm against its category
The dotted line is the Beauty average. Past it, Tallow Balm is stronger. Inside it, weaker.
Market
The Tallow Balm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tallow Balm 772K times last year and spent an estimated £836K. The top 5 brands take 56% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 772K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £836K a year.
- Searches, last 12 months
- 772K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £836Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- beef tallow179K searches a year
02 · Price
A sale here is worth £14.03.
Listings sell for £14.03 on average, from £6.14 to £26.54. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £14.03 that is £28K to £35K a year per listing.
- Average price
- £14.03under the $15 to $100 sweet spot
- Price range
- £6.14–£26.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £28K–£35K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #291 within Body. It carries 995 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 96%
- Out of stock, average day
- 4.8%
- Average rank
- #291in Body
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 995per listing
- Listings tracked
- 26
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Tallow Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
29
Top-5 brand share
56%
Top 20: 99%
Top-5 click share
50%
Top 20: 92%
Open market
38%
- Brand 123%
- Brand 210%
- Brand 38%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Tallow Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Tallow Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beef tallow179K/yr
- tallow and honey balm143K/yr
- beef tallow skin care112K/yr
- tallow69K/yr
- tallow face cream42K/yr
- beef tallow face cream21K/yr
- fat cow tallow skincare26K/yr
- tallow balm31K/yr
- ancestral cosmetics tallow and honey balm12K/yr
- beef tallow moisturiser28K/yr
Reviews and returns
What reviews say buyers love and hate about Tallow Balm
We read the reviews and the return reasons for every product selling here.
“Extreme irritation to eyes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tallow Balm questions
Answered from the same tracked data.