Is sun cream profitable to sell on Amazon United Kingdom?

The niche generates £2.0M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +180.5%. Flapen's verdict: Launch it (62/100).

How competitive is the sun cream niche?

10 brands and 207 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in sun cream?

Top complaints mined from reviews: Allergies, Value For Money, Size-Overall. The return rate is 0.1%.

When does demand for sun cream peak?

Demand peaks in May–Jun–Jul; the busiest month runs 6.2× the quietest.

What does it cost to enter the sun cream niche?

Listings span £4.02–£12.20; the average listing price is £6.64 (sweet spot $15–$100). The average incumbent carries 5,357 reviews — the moat a new listing must climb.

sun cream

Launch it

A $2.0M/yr market growing +180.5% this quarter with returns at 0.1% — clears our launch bar.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+180.5%

90-day search growth — must beat 0% to launch

Market size

Great£2.0M

£2.0M/yr · 3.6M searches

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,357.45

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.64

avg listing price — sweet spot $15–$100

Price range

Bad£4.02–£12.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, sun cream is a £2.0M/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 62/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

sun cream market data

Units sold / yr: 250K–300K; avg 10,000–12,500/product
Revenue / yr: £1.7M–£2.0M; units × avg price
Conversion rate: 8.2%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.6%
Avg brand age: 48 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

207

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

14%

Nivea Sun44%
Garnier12%
NIVEA11%
Piz Buin9%
COSRX5%
Beauty of Joseon5%
Open — no brand owns it (4 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +180.5% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.2×

Open Trend

Top sun cream search terms

sun cream1.2M/yr +320.3%5.5% conv.
sunscreen612K/yr +104.8%3.3% conv.
sun cream spf 50222K/yr +257.5%8.9% conv.
sunscreen spf 50232K/yr +87.5%5.0% conv.
suncream186K/yr +212.4%6.8% conv.
factor 50 sun cream146K/yr +239.0%11.8% conv.
suncream factor 50133K/yr +211.5%9.9% conv.
spf 50155K/yr +109.1%5.3% conv.
suncare66K/yr +288.6%0.2% conv.
sun149K/yr -2.3%0.1% conv.

All search terms

Top sun cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA SUN Protect & Moisture Sun Spray SPF 50+ (200ml) Moisturising Suncream Spray with Vitamin C and Hyaluron Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula

Nivea Sun£5.094.6★9,082 rev

NIVEA SUN Protect & Moisture Sun Lotion SPF 50+ (200 ml) Suncream with Vitamin C and Hyaluron Provides 48H Moisture and Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula

Nivea Sun£5.184.6★5,453 rev

Piz Buin Moisturising Sun Lotion SPF 30 (200ml) Water-Resistant Piz Buin 30 Sunscreen with Advanced UVA/UVB Protection Skincare with Glycerin and Feverfew PFE Plant Extract

Piz Buin£4.844.6★4,147 rev

NIVEA SUN Protect & Moisture Sun Spray SPF 30 (200 ml) Moisturising Suncream Spray with SPF 30 Advanced Sunscreen Providing Immediate UVA + UVB Protection Fast-Absorbing No White Cast Formula

NIVEA£5.384.6★5,952 rev

Garnier Ambre Solaire Sun Cream Spray SPF 50+ Sensitive Advanced Dry Mist Water Resistant & Non Greasy Sunscreen Fragrance Free UVA & UVB Protection 150ml

Garnier£5.644.6★2,135 rev

Newest

by launch date

Garnier Ambre Solaire Hydra 24H Protect Lotion SPF50+ 400ml Up To 24H Hydration With Vitamin E Non Greasy Fast Absorption Water Resistant Cruelty-Free International Approved

Garnier£7.6772 rev

6mo ago

CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml

CeraVe£8.28227 rev

8mo ago

Beauty of Joseon Relief Sun Aqua-Fresh SPF 50+ PA++++ Rice + B5 Lightweight Hydrating Sunscreen for Oily Sensitive Skin Fast Absorbing No White Cast Daily UV Protection Korean Skincare 50ml

Beauty of Joseon£10.463,481 rev

1y ago

COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml

COSRX£9.551,995 rev

2y ago

Garnier Ambre Solaire Sun Cream Spray SPF 50+ Sensitive Advanced Dry Mist Water Resistant & Non Greasy Sunscreen Fragrance Free UVA & UVB Protection 150ml

Garnier£5.642,135 rev

3y ago

What buyers say about sun cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Good quality sun lotion”

Value For Money10%

“Excellent price”

Suitability Combination Skin9%

“Perfect for sensitive skin”

Protection6%

“Protects skin”

Smell6%

“It smells beautiful”

Weight Light5%

“Lightweight non sticky”

Moist/Dry5%

“Very moisturizing”

Ease Of Use4%

“Easy to use”

Absorbency4%

“Easily absorbed”

Advertised Vs Actual Product4%

“Exactly what I wanted”

What buyers complain about

Allergies8%

“Gave me a rash”

Value For Money7%

“not worth the price”

Size-Overall5%

“Small bottle”

Oily/Greasy5%

“Too oily”

Smell4%

“It smells a bit strange”

Color3%

“an off colour”

Skin Health3%

“chalky on my skin”

Moist/Dry2%

“A little drying”

Suitability Dry Skin2%

“Unfortunately, it's astringent/ drying, and makes pores/ fine lines/ dry patches more obvious”

Protection2%

“Zero protection”

Top return reasons

Size-Overall49%

Value For Money11%

Advertised Vs Actual Product5%

Suitability Combination Skin5%

Functionality-Overall4%

Smell4%

Skin Health2%

Ingredients-Overall2%

Quality-Overall2%

Product Condition2%

Common questions

Is sun cream profitable to sell on Amazon United Kingdom?: The niche generates £2.0M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +180.5%. Flapen's verdict: Launch it (62/100).
How competitive is the sun cream niche?: 10 brands and 207 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in sun cream?: Top complaints mined from reviews: Allergies, Value For Money, Size-Overall. The return rate is 0.1%.
When does demand for sun cream peak?: Demand peaks in May–Jun–Jul; the busiest month runs 6.2× the quietest.
What does it cost to enter the sun cream niche?: Listings span £4.02–£12.20; the average listing price is £6.64 (sweet spot $15–$100). The average incumbent carries 5,357 reviews — the moat a new listing must climb.