Sun Cream
Sun Cream clears our launch bar: a $2.0M/yr market growing +180.5% this quarter with returns at 0.1%.
Flapen Score
Top 4% of 2,481 Beauty niches · +15 vs the category median of 47
Is Sun Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sun Cream is a £2.0M/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 62/100.
Sun Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +180.5% over the last 90 days and 8.2% of searches end in a purchase.
£2.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 20 products
Top Sun Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NIVEA SUN Protect & Moisture Sun Spray SPF 50+ (200ml) Moisturising Suncream Spray with Vitamin C and Hyaluron Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula
- Price
- £5.09
- Rating
- 4.6/5
- Reviews
- 9,082
- Age
- 17y ago
NIVEA SUN Protect & Moisture Sun Lotion SPF 50+ (200 ml) Suncream with Vitamin C and Hyaluron Provides 48H Moisture and Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 5,453
- Age
- 18y ago
Piz Buin Moisturising Sun Lotion SPF 30 (200ml) Water-Resistant Piz Buin 30 Sunscreen with Advanced UVA/UVB Protection Skincare with Glycerin and Feverfew PFE Plant Extract
- Price
- £4.84
- Rating
- 4.6/5
- Reviews
- 4,147
- Age
- 16y ago
NIVEA SUN Protect & Moisture Sun Spray SPF 30 (200 ml) Moisturising Suncream Spray with SPF 30 Advanced Sunscreen Providing Immediate UVA + UVB Protection Fast-Absorbing No White Cast Formula
- Price
- £5.38
- Rating
- 4.6/5
- Reviews
- 5,952
- Age
- 17y ago
Garnier Ambre Solaire Sun Cream Spray SPF 50+ Sensitive Advanced Dry Mist Water Resistant & Non Greasy Sunscreen Fragrance Free UVA & UVB Protection 150ml
- Price
- £5.64
- Rating
- 4.6/5
- Reviews
- 2,135
- Age
- 3y ago
Trending
90-day click momentum
CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml
- Price
- £8.28
- Rating
- 4.7/5
- Reviews
- 227
- Age
- 8mo ago
Garnier Ambre Solaire Hydra 24H Protect Lotion SPF50+ 400ml Up To 24H Hydration With Vitamin E Non Greasy Fast Absorption Water Resistant Cruelty-Free International Approved
- Price
- £7.67
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 6mo ago
Garnier Ambre Solaire Sun Cream SPF 50+ Sensitive Advanced Kids Anti-Sand Sun Protection Mist Spray Very High Protection UVA & UVB Water Resistant For Face & Body Cruelty Free 150ml
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 1,320
- Age
- 3y ago
NIVEA SUN Kids Protect & Sensitive Spray (200ml) Sunscreen Spray with SPF 50+ Kids Suncream for Sensitive Skin Immediately Protects Against Sun Exposure
- Price
- £5.99
- Rating
- 4.7/5
- Reviews
- 1,573
- Age
- 11y ago
Garnier Ambre Solaire Sun Cream Spray SPF 50+ Sensitive Advanced Dry Mist Water Resistant & Non Greasy Sunscreen Fragrance Free UVA & UVB Protection 150ml
- Price
- £5.64
- Rating
- 4.6/5
- Reviews
- 2,135
- Age
- 3y ago
Newest
by launch dateGarnier Ambre Solaire Hydra 24H Protect Lotion SPF50+ 400ml Up To 24H Hydration With Vitamin E Non Greasy Fast Absorption Water Resistant Cruelty-Free International Approved
- Price
- £7.67
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 6mo ago
CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml
- Price
- £8.28
- Rating
- 4.7/5
- Reviews
- 227
- Age
- 8mo ago
Beauty of Joseon Relief Sun Aqua-Fresh SPF 50+ PA++++ Rice + B5 Lightweight Hydrating Sunscreen for Oily Sensitive Skin Fast Absorbing No White Cast Daily UV Protection Korean Skincare 50ml
- Price
- £10.46
- Rating
- 4.6/5
- Reviews
- 3,481
- Age
- 1y ago
COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml
- Price
- £9.55
- Rating
- 4.5/5
- Reviews
- 1,995
- Age
- 2y ago
Garnier Ambre Solaire Sun Cream Spray SPF 50+ Sensitive Advanced Dry Mist Water Resistant & Non Greasy Sunscreen Fragrance Free UVA & UVB Protection 150ml
- Price
- £5.64
- Rating
- 4.6/5
- Reviews
- 2,135
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
207
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
14%
- Nivea Sun44%
- Garnier12%
- NIVEA11%
- Piz Buin9%
- COSRX5%
- Beauty of Joseon5%
- Open — no brand owns it (4 brands, 14%)
Sun Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 6.2×
Top Sun Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sun cream1.2M/yr
- sunscreen612K/yr
- sun cream spf 50222K/yr
- sunscreen spf 50232K/yr
- suncream186K/yr
- factor 50 sun cream146K/yr
- suncream factor 50133K/yr
- spf 50155K/yr
- suncare66K/yr
- sun149K/yr
What reviews say buyers love and hate about Sun Cream
What buyers mention most, as a share of all reviews.
What buyers love
65% of reviews“Good quality sun lotion”
“Excellent price”
“Perfect for sensitive skin”
“Protects skin”
“It smells beautiful”
What buyers complain about
42% of reviews“Gave me a rash”
“not worth the price”
“Small bottle”
“Too oily”
“It smells a bit strange”
Sun Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sun Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
