Sun Cream

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +180.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

+180.5%

Conversion, latest week

8.2%

Market size, estimated

£2.0Ma year

Peak month

May6.2× the quietest month

Top search term

sun cream1.2M searches a year

Listings sell for £6.64 on average, from £4.02 to £12.20. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At £6.64 that is £66K to £83K a year per listing.

Average price

£6.64under the $15 to $100 sweet spot

Price range

£4.02–£12.20

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

10,000–12,500

Revenue per listing a year

£66K–£83K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #14 within Sun Care & Tanning. It carries 5,357 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#14in Sun Care & Tanning

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,357per listing

Listings tracked

20

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months