Curly Hair Products

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

7.2%

Market size, estimated

£1.1Ma year

Peak month

December1.7× the quietest month

Top search term

curly hair products626K searches a year

Listings sell for £7.88 on average, from £2.16 to £21.85. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £7.88 that is £24K to £32K a year per listing.

Average price

£7.88under the $15 to $100 sweet spot

Price range

£2.16–£21.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

£24K–£32K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #26 within Shampoos & Conditioners. It carries 7,261 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#26in Shampoos & Conditioners

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,261per listing

Listings tracked

33

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

43 months