Curly Hair Products
Curly Hair Products clears our launch bar: a $1.1M/yr market growing +3.8% this quarter with returns at 0.1%.
Flapen Score
Top 9% of 2,481 Beauty niches · +11 vs the category median of 47
Is Curly Hair Products profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Curly Hair Products is a £1.1M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Launch it — 58/100.
Curly Hair Products: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +3.8% over the last 90 days and 7.2% of searches end in a purchase.
£1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 33 products
Top Curly Hair Products products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cantu Moisturizing Curl Activator Cream 355ml ( Pack of 1)
- Price
- £4.74
- Rating
- 4.4/5
- Reviews
- 29,923
- Age
- 11y ago
Cantu Coconut Curling Cream 340g (Packaging may vary)
- Price
- £5.04
- Rating
- 4.4/5
- Reviews
- 21,145
- Age
- 13y ago
Garnier Curl Cream Method for Curls Air Dry Cream Leave-In Conditioner for All Curl Types & Type 4 Coils Anti-Frizz & Long-Lasting Definition Vegan 260ml
- Price
- £4.43
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 10mo ago
Creightons Frizz No More Curl Enhance Curl Cream 100ml Reduces Frizz Defines Curls & Adds Glossy Shine with Coconut & Camellia Oil | Humidity Defence Colour-Kind All Hair Types
- Price
- £2.41
- Rating
- 4.3/5
- Reviews
- 1,814
- Age
- 10y ago
Moroccanoil Curl Defining Cream
- Price
- £8.97
- Rating
- 4.3/5
- Reviews
- 29,882
- Age
- 13y ago
Trending
90-day click momentum
Wavy Everyday Curl Cream for Men Lightweight Curl Styling Cream with Natural Hold Frizz Control Textured Definition Naturally Scented with Lemon Pepper Clary & Geranium
- Price
- £21.85
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 4mo ago
Aussie Bouncy Curls Bundle: Shampoo Deep Conditioner Leave in Curl Cream
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 2,373
- Age
- 9mo ago
Garnier Curl Cream Method for Curls Air Dry Cream Leave-In Conditioner for All Curl Types & Type 4 Coils Anti-Frizz & Long-Lasting Definition Vegan 260ml
- Price
- £4.43
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 10mo ago
Umberto Giannini Curl Jelly Scrunching Jelly Vegan & Cruelty Free Frizz Styling Curl Control Hair Gel for Curly or Wavy Hair
- Price
- £6.95
- Rating
- 4.4/5
- Reviews
- 4,916
- Age
- 9y ago
Garnier Method for Curls Shape Refresh Spray Curls Look Moisturised & Defined Curl Refresher Spray Designed for All Curl Types Including Type 4 Coils Vegan Formula 150ml
- Price
- £4.05
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 1y ago
Newest
by launch dateWavy Everyday Curl Cream for Men Lightweight Curl Styling Cream with Natural Hold Frizz Control Textured Definition Naturally Scented with Lemon Pepper Clary & Geranium
- Price
- £21.85
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 4mo ago
Aussie Bouncy Curls Bundle: Shampoo Deep Conditioner Leave in Curl Cream
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 2,373
- Age
- 9mo ago
Garnier Curl Cream Method for Curls Air Dry Cream Leave-In Conditioner for All Curl Types & Type 4 Coils Anti-Frizz & Long-Lasting Definition Vegan 260ml
- Price
- £4.43
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 10mo ago
TRESemmé Flawless Curls Leave-In Cream Hair Serum hair treatment with Coconut Oil & Ceramide for deep nourishment & up to 72-hour curl definition 200 ml
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 332
- Age
- 1y ago
Garnier Method for Curls Shape Refresh Spray Curls Look Moisturised & Defined Curl Refresher Spray Designed for All Curl Types Including Type 4 Coils Vegan Formula 150ml
- Price
- £4.05
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 flat
Sellers
203
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
50%
Top 20: 86%
Open market
23%
- CANTU44%
- Garnier10%
- Creightons8%
- Umberto Giannini6%
- Moroccanoil5%
- Aussie3%
Curly Hair Products demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Curly Hair Products search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- curly hair products626K/yr
- curl cream458K/yr
- cantu205K/yr
- wavy hair products90K/yr
- curly hair120K/yr
- curling cream83K/yr
- cantu curling cream97K/yr
- curl38K/yr
- curl cream for curly hair44K/yr
- curly hair cream27K/yr
What reviews say buyers love and hate about Curly Hair Products
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Great for curly hair”
“Beautiful smell”
“Quality is good and creamy”
“Good value for money”
“Perfect Curls”
What buyers complain about
52% of reviews“dullness in my hair”
“Terrible strong smell”
“Waste of money”
“made my hair greasy”
“Didn't work for me”
Curly Hair Products return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
8%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Curly Hair Products questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
