Kids Makeup Sets for Girls
Kids Makeup Sets for Girls shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Is Kids Makeup Sets for Girls profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kids Makeup Sets for Girls is a £448K/yr Amazon United Kingdom market (945K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Kids Makeup Sets for Girls: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.0% over the last 90 days and 3.8% of searches end in a purchase.
£448K
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 51 products
Top Kids Makeup Sets for Girls products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
L.O.L Surprise! All-in-One Kids Cosmetic Compact Set Includes Washable Lip Gloss Eye Shimmer Cheek Shimmer Brushes Colorful Portable Beauty Set for Girls Kids and Toddlers Ages 5+ by Townley Girl
- Price
- £7.76
- Rating
- 4.5/5
- Reviews
- 5,462
- Age
- 5y ago
Aomig 33 Colors Kids Makeup Sets for Girls 6 Pcs Princess Make Up Kit with 5 Brushes Washable Childrens Cosmetics Toys Non-Toxic Makeup Kit Cosmetic Beauty Set Gift for Kids Halloween Birthday
- Price
- £5.36
- Rating
- 4.4/5
- Reviews
- 909
- Age
- 2y ago
Kids Makeup Sets for Girls - Safe and Washable Kids Makeup Real Make Up Set for Girls Children Toddler Little Girl Play Games Toys Presents Princess Birthday Gifts for 4-12 Year Old(Light Purple)
- Price
- £14.36
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 3y ago
66 Pcs Kids Makeup Sets For Girls with Portable Stand Make Up Starter Kit Children Princess Pretend Play Games Toys Presents Little Girl Birthday Gifts Set For Age 3 4 5 6 7 8 9 10 11 12 Years Old
- Price
- £20.37
- Rating
- 4.6/5
- Reviews
- 945
- Age
- 2y ago
Hollyhi 58pcs Kids Real Makeup Sets for Girls Safe Washable Children Pretend Dress Up Toys Make Up Starter Kit Princess Holidays Birthday Gifts for Age 3 4 5 6 7 8 9 10 11 12 Year Old Girl (Pink)
- Price
- £15.98
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 2y ago
Trending
90-day click momentum
Kids Makeup Sets for 3-12 Girl Washable Make up Kit With Mirror & Strap Real Makeup Girl Princess Pretend Play Games Toys Presents Unicorn Girls Toys Gifts Age 3 4 5 6 7 8 9 10 11
- Price
- £11.02
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 4mo ago
Kids Makeup Sets Girls Toys - unicorn gifts for girls Washable Make Up Starter Kit Childrens Princess Pretend Play Games kids Toys Presents Little Girl Birthday Gifts Set For Age 4-12 Year Old
- Price
- £14.21
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 3y ago
Pretend Makeup Toy Set - 22 PCS Safe Non-Toxic Fake Make Up Set Cosmetic Beauty Kit Role Play Gift for Little Girls Kids Children Age 3 4 5
- Price
- £15.51
- Rating
- 4.4/5
- Reviews
- 3,008
- Age
- 8mo ago
Hohosunlar Kids Makeup for Toddlers Toys Washable Make Up Set Non-Toxic Toys for Girls with Purse Princess Pretend Play Hair & Nail Polish Accessories Christmas Birthday Gift Toys for Girls 3+
- Price
- £16.02
- Rating
- 4.6/5
- Reviews
- 501
- Age
- 1y ago
Kids Makeup Sets For Girls - Girls Toys Children Makeup Set Washable Make Up Set for Little Girls Princess Play Games Kids Toys Presents Teenage Girls Gifts Christmas Birthday For Age 4-12 Year Old
- Price
- £16.14
- Rating
- 4.5/5
- Reviews
- 786
- Age
- 3y ago
Newest
by launch dateKids Makeup Sets for 3-12 Girl Washable Make up Kit With Mirror & Strap Real Makeup Girl Princess Pretend Play Games Toys Presents Unicorn Girls Toys Gifts Age 3 4 5 6 7 8 9 10 11
- Price
- £11.02
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 4mo ago
Dreamon Kids Makeup Set for Girls | Washable & Non-Toxic Real Makeup Set | Pretend Play Princess Toys | Christmas Birthday Gifts for Girls Age 5-12
- Price
- £15.27
- Rating
- 4.5/5
- Reviews
- 249
- Age
- 8mo ago
Pretend Makeup Toy Set - 22 PCS Safe Non-Toxic Fake Make Up Set Cosmetic Beauty Kit Role Play Gift for Little Girls Kids Children Age 3 4 5
- Price
- £15.51
- Rating
- 4.4/5
- Reviews
- 3,008
- Age
- 8mo ago
Hot Sugar Girls Makeup Set Complete Starter Cosmetics Kit with Eye Shadow Lip Balm Blush Lip Gloss Brushes Eye Pencils and Mirror (Rainbow)
- Price
- £19.69
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 1y ago
Hohosunlar Kids Makeup for Toddlers Toys Washable Make Up Set Non-Toxic Toys for Girls with Purse Princess Pretend Play Hair & Nail Polish Accessories Christmas Birthday Gift Toys for Girls 3+
- Price
- £16.02
- Rating
- 4.6/5
- Reviews
- 501
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
30 falling
Sellers
47
Top-5 brand share
48%
Top 20: 93%
Top-5 click share
28%
Top 20: 71%
Open market
46%
- Aomig15%
- Townley Girl11%
- EVACOK8%
- FHNSEL7%
- GOLMUD6%
- Mrabbitoo6%
Kids Makeup Sets for Girls demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Top Kids Makeup Sets for Girls search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kids makeup sets for girls215K/yr
- kids make up93K/yr
- kids makeup74K/yr
- girls make up set80K/yr
- kids make up set for girls50K/yr
- girls make up set 5-741K/yr
- girls make up43K/yr
- girls make up set 9 to 1248K/yr
- girls makeup33K/yr
- kids makeup sets for girls age 4-525K/yr
What reviews say buyers love and hate about Kids Makeup Sets for Girls
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good for gift”
“The quality is actually really good for a childrens set as well”
“Good buy”
“Colours are bright”
“keeps kids entertained”
What buyers complain about
70% of reviews“Not fit for purpose”
“Amazon should have a better quality control process in place”
“Easy to break”
“so very difficult to get off”
“only because her hair is so dark”
Kids Makeup Sets for Girls return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kids Makeup Sets for Girls questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
