kids makeup sets for girls
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Market size
Good£448K£448K/yr · 945K searches
Avg price
Good£12.44avg listing price — sweet spot $15–$100
Review moat
Okay1,643.73avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.27–£20.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kids makeup sets for girls is a £448K/yr Amazon United Kingdom market (945K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
kids makeup sets for girls market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £373K–£498K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 14.9%
- Avg brand age
- 30 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
47
Top-5 brand share
48%
Top 20: 93%
Top-5 click share
28%
Top 20: 71%
Open market
46%
- Aomig15%
- Townley Girl11%
- EVACOK8%
- FHNSEL7%
- GOLMUD6%
- Mrabbitoo6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Top kids makeup sets for girls search terms
- kids makeup sets for girls215K/yr
- kids make up93K/yr
- kids makeup74K/yr
- girls make up set80K/yr
- kids make up set for girls50K/yr
- girls make up set 5-741K/yr
- girls make up43K/yr
- girls make up set 9 to 1248K/yr
- girls makeup33K/yr
- kids makeup sets for girls age 4-525K/yr
Top kids makeup sets for girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
L.O.L Surprise! All-in-One Kids Cosmetic Compact Set Includes Washable Lip Gloss Eye Shimmer Cheek Shimmer Brushes Colorful Portable Beauty Set for Girls Kids and Toddlers Ages 5+ by Townley Girl
Townley Girl£7.764.5★5,462 rev
Aomig 33 Colors Kids Makeup Sets for Girls 6 Pcs Princess Make Up Kit with 5 Brushes Washable Childrens Cosmetics Toys Non-Toxic Makeup Kit Cosmetic Beauty Set Gift for Kids Halloween Birthday
Aomig£5.364.4★909 rev
Kids Makeup Sets for Girls - Safe and Washable Kids Makeup Real Make Up Set for Girls Children Toddler Little Girl Play Games Toys Presents Princess Birthday Gifts for 4-12 Year Old(Light Purple)
Mrabbitoo£14.364.4★217 rev
66 Pcs Kids Makeup Sets For Girls with Portable Stand Make Up Starter Kit Children Princess Pretend Play Games Toys Presents Little Girl Birthday Gifts Set For Age 3 4 5 6 7 8 9 10 11 12 Years Old
GOLMUD£20.374.6★945 rev
Hollyhi 58pcs Kids Real Makeup Sets for Girls Safe Washable Children Pretend Dress Up Toys Make Up Starter Kit Princess Holidays Birthday Gifts for Age 3 4 5 6 7 8 9 10 11 12 Year Old Girl (Pink)
Hollyhi£15.984.4★258 rev
Newest
by launch date
Kids Makeup Sets for 3-12 Girl Washable Make up Kit With Mirror & Strap Real Makeup Girl Princess Pretend Play Games Toys Presents Unicorn Girls Toys Gifts Age 3 4 5 6 7 8 9 10 11
Kidluna£11.0272 rev
Dreamon Kids Makeup Set for Girls | Washable & Non-Toxic Real Makeup Set | Pretend Play Princess Toys | Christmas Birthday Gifts for Girls Age 5-12
Dreamon£15.27249 rev
Pretend Makeup Toy Set - 22 PCS Safe Non-Toxic Fake Make Up Set Cosmetic Beauty Kit Role Play Gift for Little Girls Kids Children Age 3 4 5
Sanlebi£15.513,008 rev
Hot Sugar Girls Makeup Set Complete Starter Cosmetics Kit with Eye Shadow Lip Balm Blush Lip Gloss Brushes Eye Pencils and Mirror (Rainbow)
Hot Sugar£19.6970 rev
Hohosunlar Kids Makeup for Toddlers Toys Washable Make Up Set Non-Toxic Toys for Girls with Purse Princess Pretend Play Hair & Nail Polish Accessories Christmas Birthday Gift Toys for Girls 3+
Hohosunlar£16.02501 rev
Trending
90-day click momentumKids Makeup Sets for 3-12 Girl Washable Make up Kit With Mirror & Strap Real Makeup Girl Princess Pretend Play Games Toys Presents Unicorn Girls Toys Gifts Age 3 4 5 6 7 8 9 10 11
Kidluna£11.024.5★
Kids Makeup Sets Girls Toys - unicorn gifts for girls Washable Make Up Starter Kit Childrens Princess Pretend Play Games kids Toys Presents Little Girl Birthday Gifts Set For Age 4-12 Year Old
EVACOK£14.214.6★
Pretend Makeup Toy Set - 22 PCS Safe Non-Toxic Fake Make Up Set Cosmetic Beauty Kit Role Play Gift for Little Girls Kids Children Age 3 4 5
Sanlebi£15.514.4★
Hohosunlar Kids Makeup for Toddlers Toys Washable Make Up Set Non-Toxic Toys for Girls with Purse Princess Pretend Play Hair & Nail Polish Accessories Christmas Birthday Gift Toys for Girls 3+
Hohosunlar£16.024.6★
Kids Makeup Sets For Girls - Girls Toys Children Makeup Set Washable Make Up Set for Little Girls Princess Play Games Kids Toys Presents Teenage Girls Gifts Christmas Birthday For Age 4-12 Year Old
FHNSEL£16.144.5★
What buyers say about kids makeup sets for girls
What buyers praise and complain about, mined from review topics.What buyers love
“Good for gift”
“The quality is actually really good for a childrens set as well”
“Good buy”
“Colours are bright”
“keeps kids entertained”
“Good size”
“Cleans off easily”
“Easy to use”
“Better than I expected”
“The presentation is lovely”
What buyers complain about
“Not fit for purpose”
“Amazon should have a better quality control process in place”
“Easy to break”
“so very difficult to get off”
“only because her hair is so dark”
“My granddaughter developed contact dermatitis from this product”
“Very hard to clean up”
“False statement on item”
“It felt a little on the expensive side”
“Not so vibrant colors”
Top return reasons
Common questions
- Is kids makeup sets for girls profitable to sell on Amazon United Kingdom?
- The niche generates £448K/yr across 51 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the kids makeup sets for girls niche?
- 30 brands and 47 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in kids makeup sets for girls?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.5%.
- When does demand for kids makeup sets for girls peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.
- What does it cost to enter the kids makeup sets for girls niche?
- Listings span £3.27–£20.56; the average listing price is £12.44 (sweet spot $15–$100). The average incumbent carries 1,644 reviews — the moat a new listing must climb.