Kids Makeup Sets for Girls
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -3.0% this quarter, so Kids Makeup Sets for Girls is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,481 Beauty niches · +12 vs the category median of 4759
- Market size
- £448K/yr945K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 28%top-5 click share · 30 brands · 47 sellers
Flapen Score
Kids Makeup Sets for Girls against its category
The dotted line is the Beauty average. Past it, Kids Makeup Sets for Girls is stronger. Inside it, weaker.
Market
The Kids Makeup Sets for Girls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Makeup Sets for Girls 945K times last year and spent an estimated £448K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 945K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £448K a year.
- Searches, last 12 months
- 945K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £448Ka year
- Peak month
- December5.4× the quietest month
- Top search term
- kids makeup sets for girls215K searches a year
02 · Price
A sale here is worth £12.44.
Listings sell for £12.44 on average, from £3.27 to £20.56. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £12.44 that is £6K to £9K a year per listing.
- Average price
- £12.44under the $15 to $100 sweet spot
- Price range
- £3.27–£20.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #28 within Make-up. It carries 1,644 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 14.9%
- Average rank
- #28in Make-up
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,644per listing
- Listings tracked
- 51
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Kids Makeup Sets for Girls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
47
Top-5 brand share
48%
Top 20: 93%
Top-5 click share
28%
Top 20: 71%
Open market
46%
- Brand 115%
- Brand 211%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Kids Makeup Sets for Girls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Kids Makeup Sets for Girls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids makeup sets for girls215K/yr
- kids make up93K/yr
- kids makeup74K/yr
- girls make up set80K/yr
- kids make up set for girls50K/yr
- girls make up set 5-741K/yr
- girls make up43K/yr
- girls make up set 9 to 1248K/yr
- girls makeup33K/yr
- kids makeup sets for girls age 4-525K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Makeup Sets for Girls
We read the reviews and the return reasons for every product selling here.
“Not fit for purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Makeup Sets for Girls questions
Answered from the same tracked data.









