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Fungal Nail Treatment

Pass

Fungal Nail Treatment scores 65 out of 100, a Pass. Shoppers spend an estimated $4.3M a year here, search demand grew +26.1% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
65
65 / 100
Top 2% of 2,481 Beauty niches · +18 vs the category median of 47
Market size
£4.3M/yr2.5M searches / yr
90-day growth
+26.1%search demand this quarter
Competition
77%top-5 click share · 13 brands · 77 sellers

Flapen Score

Fungal Nail Treatment against its category

The dotted line is the Beauty average. Past it, Fungal Nail Treatment is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fungal Nail Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fungal Nail Treatment 2.5M times last year and spent an estimated £4.3M. The top 5 brands take 81% of clicks. Demand peaks in Apr–May–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.3M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
+26.1%
Conversion, latest week
12.1%
Market size, estimated
£4.3Ma year
Peak month
May2.3× the quietest month
Top search term
fungal nail treatment636K searches a year

02 · Price

A sale here is worth £14.36.

Listings sell for £14.36 on average, from £4.99 to £29.97. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 20,000 to 25,000 of them. At £14.36 that is £287K to £359K a year per listing.

Average price
£14.36under the $15 to $100 sweet spot
Price range
£4.99–£29.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
20,000–25,000
Revenue per listing a year
£287K–£359K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #14 within Manicure & Pedicure. It carries 3,974 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#14in Manicure & Pedicure
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,974per listing
Listings tracked
14

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
34 months

Products

Top Fungal Nail Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

77

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

15%

  • Brand 127%
  • Brand 224%
  • Brand 316%
  • Brand 49%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (7 brands, 15%)

Demand

Fungal Nail Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Fungal Nail Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fungal nail treatment636K/yr
  • orivelle nail fungus pen406K/yr
  • nail fungus treatment for toenail256K/yr
  • toe nail fungal treatment168K/yr
  • orivelle nail fungus pen extra strength54K/yr
  • fungal toenail treatment72K/yr
  • orivelle108K/yr
  • curanail73K/yr
  • toenail fungus treatment79K/yr
  • nail fungal treatment84K/yr

Reviews and returns

What reviews say buyers love and hate about Fungal Nail Treatment

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Never worked for me”
A buyer, on “Functionality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fungal Nail Treatment questions

Answered from the same tracked data.