Shavers for Men
Shavers for Men clears our launch bar: a $10.9M/yr market growing +5.1% this quarter with returns at 1.1%.
Flapen Score
Top 2% of 2,481 Beauty niches · +17 vs the category median of 47
Is Shavers for Men profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shavers for Men is a £10.9M/yr Amazon United Kingdom market (6.1M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 64/100.
Shavers for Men: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +5.1% over the last 90 days and 5.2% of searches end in a purchase.
£10.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 34 products
Top Shavers for Men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31
- Price
- £31.54
- Rating
- 4.4/5
- Reviews
- 10,389
- Age
- 1y ago
Philips OneBlade 360 Hybrid Face - Electric Beard Trimmer and Shaver with 360 Blade Innovation 2X 360 Blade for face 5in1 Adjustable Comb (Model QP2734/30)
- Price
- £31.50
- Rating
- 4.5/5
- Reviews
- 12,433
- Age
- 3y ago
Philips OneBlade 360 Authentic Face & Body Electric Beard Trimmer Shaver and Body Groomer 3X 360 Blades 4X Stubble Comb (1 2 3 5mm) 1x Body Kit QP2834/31
- Price
- £34.65
- Rating
- 4.4/5
- Reviews
- 3,939
- Age
- 1y ago
Philips Electric Shaver 3000 Series - Wet & Dry Electric Shaver for Men with SkinProtect Technology in Space Grey Pop-up Beard Trimmer Cordless Shaver with Travel Pouch (Model S3241/12)
- Price
- £51.04
- Rating
- 4.5/5
- Reviews
- 3,650
- Age
- 2y ago
Body Trimmer Men 3 in 1 Pubic & Ball Trimmer Man IPX7 Waterproof Rechargeable Body Shavers for Men with 2 Combs Painless Nose Hairs Trimmer for Man Wet & Dry
- Price
- £19.22
- Rating
- 4.4/5
- Reviews
- 4,296
- Age
- 2y ago
Trending
90-day click momentum
Philips OneBlade Authentic 5x 360 Blade Replacements - Fits ALL OneBlade handles - Durable Stainless Steel- 20- month supply Model QP450/50
- Price
- £32.16
- Rating
- 4.7/5
- Reviews
- 21,641
- Age
- 4mo ago
DOAO Electric Razor for Men 100% Waterproof Gentle on Sensitive Skin Wet & Dry Rotary Electric Shavers for Men Pop-up Beard Trimmer 120 Min Shaving 1.5H Fast Charge Ergonomic Mens Shaver
- Price
- £21.82
- Rating
- 4.4/5
- Reviews
- 1,088
- Age
- 6mo ago
Electric Razor for Men Upgraded Electric Shavers for Men USB-C Rechargeable Wet & Dry Shaver with Pop-up Trimmer and Travel Case
- Price
- £11.11
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 11mo ago
Philips Electric Shaver Series 3000X - Wet & Dry Electric Shaver for Men in Deep Black with SkinProtect Technology Pop-up Beard Trimmer Ergonomic Mens Shaver (Model X3001/00)
- Price
- £38.08
- Rating
- 4.5/5
- Reviews
- 5,319
- Age
- 2y ago
Philips OneBlade First Shave Anti-Friction Blade Head Compatible with All OneBlade & Pro Electric Shaver & Trimmers Original from Philips 2X One Blade 4-Month Supply (QP225/50)
- Price
- £18.14
- Rating
- 4.6/5
- Reviews
- 5,718
- Age
- 3y ago
Newest
by launch datePhilips OneBlade Authentic 5x 360 Blade Replacements - Fits ALL OneBlade handles - Durable Stainless Steel- 20- month supply Model QP450/50
- Price
- £32.16
- Rating
- 4.7/5
- Reviews
- 21,641
- Age
- 4mo ago
DOAO Electric Razor for Men 100% Waterproof Gentle on Sensitive Skin Wet & Dry Rotary Electric Shavers for Men Pop-up Beard Trimmer 120 Min Shaving 1.5H Fast Charge Ergonomic Mens Shaver
- Price
- £21.82
- Rating
- 4.4/5
- Reviews
- 1,088
- Age
- 6mo ago
Beard Trimmer Men 3-in-1 Electric Razor & Shaver for Face Body & Nose Cordless Mens Grooming Kit with Charging Dock IPX7 Waterproof Wet & Dry Hair Trimmer Gifts for Men (Black)
- Price
- £20.94
- Rating
- 4.3/5
- Reviews
- 717
- Age
- 11mo ago
Electric Razor for Men Upgraded Electric Shavers for Men USB-C Rechargeable Wet & Dry Shaver with Pop-up Trimmer and Travel Case
- Price
- £11.11
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 11mo ago
Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31
- Price
- £31.54
- Rating
- 4.4/5
- Reviews
- 10,389
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
270
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
43%
Top 20: 81%
Open market
7%
- PHILIPS75%
- Braun5%
- houpoo4%
- DOAO3%
- tiovara3%
- Remington3%
- Open — no brand owns it (4 brands, 7%)
Shavers for Men demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top Shavers for Men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- philips one blade922K/yr
- shavers for men647K/yr
- electric razor for men719K/yr
- phillips one blade390K/yr
- shaver415K/yr
- one blade387K/yr
- electric shavers men378K/yr
- mens shaver354K/yr
- electric razor254K/yr
- electric shaver261K/yr
What reviews say buyers love and hate about Shavers for Men
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“The build quality is excellent”
“very affordable”
“easy to hold”
“Decent battery life”
“Charges quickly”
What buyers complain about
66% of reviews“Does not last”
“Doesn't Charge”
“Cheap poor quality”
“ridiculously expensive”
“performs poorly”
Shavers for Men return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shavers for Men questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
