Is shavers for men profitable to sell on Amazon United Kingdom?

The niche generates £10.9M/yr across 34 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Launch it (64/100).

How competitive is the shavers for men niche?

10 brands and 270 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in shavers for men?

Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.1%.

When does demand for shavers for men peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the shavers for men niche?

Listings span £10.88–£77.77; the average listing price is £34.28 (sweet spot $15–$100). The average incumbent carries 5,647 reviews — the moat a new listing must climb.

shavers for men

Launch it

A $10.9M/yr market growing +5.1% this quarter with returns at 1.1% — clears our launch bar.

Market size

Incredible£10.9M

£10.9M/yr · 6.1M searches

Avg price

Incredible£34.28

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great£10.88–£77.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Review moat

Bad5,647.47

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, shavers for men is a £10.9M/yr Amazon United Kingdom market (6.1M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 64/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

shavers for men market data

Units sold / yr: 250K–300K; avg 8,000–10,000/product
Revenue / yr: £8.6M–£10.3M; units × avg price
Conversion rate: 5.2%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.7%
Avg brand age: 28 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

270

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

PHILIPS75%
Braun5%
houpoo4%
DOAO3%
tiovara3%
Remington3%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top shavers for men search terms

philips one blade922K/yr +31.2%5.6% conv.
shavers for men647K/yr +4.9%2.1% conv.
electric razor for men719K/yr -2.1%4.0% conv.
phillips one blade390K/yr +11.2%6.7% conv.
shaver415K/yr -0.1%1.5% conv.
one blade387K/yr +18.7%5.4% conv.
electric shavers men378K/yr -9.3%3.3% conv.
mens shaver354K/yr +2.7%2.3% conv.
electric razor254K/yr -1.7%2.8% conv.
electric shaver261K/yr -2.8%2.3% conv.

All search terms

Top shavers for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31

PHILIPS£31.544.4★10,389 rev

Philips OneBlade 360 Hybrid Face - Electric Beard Trimmer and Shaver with 360 Blade Innovation 2X 360 Blade for face 5in1 Adjustable Comb (Model QP2734/30)

PHILIPS£31.504.5★12,433 rev

Philips OneBlade 360 Authentic Face & Body Electric Beard Trimmer Shaver and Body Groomer 3X 360 Blades 4X Stubble Comb (1 2 3 5mm) 1x Body Kit QP2834/31

PHILIPS£34.654.4★3,939 rev

Philips Electric Shaver 3000 Series - Wet & Dry Electric Shaver for Men with SkinProtect Technology in Space Grey Pop-up Beard Trimmer Cordless Shaver with Travel Pouch (Model S3241/12)

PHILIPS£51.044.5★3,650 rev

Body Trimmer Men 3 in 1 Pubic & Ball Trimmer Man IPX7 Waterproof Rechargeable Body Shavers for Men with 2 Combs Painless Nose Hairs Trimmer for Man Wet & Dry

houpoo£19.224.4★4,296 rev

Newest

by launch date

Philips OneBlade Authentic 5x 360 Blade Replacements - Fits ALL OneBlade handles - Durable Stainless Steel- 20- month supply Model QP450/50

PHILIPS£32.1621,641 rev

4mo ago

DOAO Electric Razor for Men 100% Waterproof Gentle on Sensitive Skin Wet & Dry Rotary Electric Shavers for Men Pop-up Beard Trimmer 120 Min Shaving 1.5H Fast Charge Ergonomic Mens Shaver

DOAO£21.821,088 rev

6mo ago

Beard Trimmer Men 3-in-1 Electric Razor & Shaver for Face Body & Nose Cordless Mens Grooming Kit with Charging Dock IPX7 Waterproof Wet & Dry Hair Trimmer Gifts for Men (Black)

tiovara£20.94717 rev

11mo ago

Electric Razor for Men Upgraded Electric Shavers for Men USB-C Rechargeable Wet & Dry Shaver with Pop-up Trimmer and Travel Case

FYCFYC£11.11283 rev

11mo ago

Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31

PHILIPS£31.5410,389 rev

1y ago

What buyers say about shavers for men

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“The build quality is excellent”

Value For Money19%

“very affordable”

Ease Of Use10%

“easy to hold”

Battery Life7%

“Decent battery life”

Charging6%

“Charges quickly”

Advertised Vs Actual Product5%

“Accurate description”

Soft Feel3%

“Very smooth”

Add-Ons/Attachments2%

“The attachments are very good”

Sharpness2%

“Sharp cut”

Durability2%

“Durable and long lasting battery”

What buyers complain about

Durability15%

“Does not last”

Charging12%

“Doesn't Charge”

Quality-Overall11%

“Cheap poor quality”

Value For Money6%

“ridiculously expensive”

Functionality-Overall6%

“performs poorly”

Allergies5%

“Gave me severe rash”

Sharpness4%

“Not as sharp as expected”

Strength3%

“flimsy plastic”

Battery Life2%

“There is no LED battery life indicator”

Add-Ons/Attachments2%

“Shame grade attachments don't fit”

Top return reasons

Functionality-Overall23%

Charging15%

Quality-Overall10%

Defective Material/Parts8%

Advertised Vs Actual Product6%

Product Condition5%

Size-Overall4%

Durability3%

Damage/Burn Hair3%

Add-Ons/Attachments3%

Common questions

Is shavers for men profitable to sell on Amazon United Kingdom?: The niche generates £10.9M/yr across 34 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Launch it (64/100).
How competitive is the shavers for men niche?: 10 brands and 270 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in shavers for men?: Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.1%.
When does demand for shavers for men peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the shavers for men niche?: Listings span £10.88–£77.77; the average listing price is £34.28 (sweet spot $15–$100). The average incumbent carries 5,647 reviews — the moat a new listing must climb.