False Nails

Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £948K a year.

Searches, last 12 months

6.6M

Growth, 90 days vs prior 90

+6.5%

Conversion, latest week

2.5%

Market size, estimated

£948Ka year

Peak month

December1.4× the quietest month

Top search term

press on nails1.5M searches a year

Listings sell for £5.67 on average, from £2.84 to £12.09. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £5.67 that is £17K to £23K a year per listing.

Average price

£5.67under the $15 to $100 sweet spot

Price range

£2.84–£12.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

£17K–£23K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #43 within Manicure & Pedicure. It carries 5,300 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#43in Manicure & Pedicure

Average rating

4.12 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,300per listing

Listings tracked

39

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months