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Soap Flowers

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -46.6% this quarter, so Soap Flowers is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,481 Beauty niches · +15 vs the category median of 47
Market size
£2.4M/yr3.1M searches / yr
90-day growth
-46.6%search demand this quarter
Competition
49%top-5 click share · 11 brands · 37 sellers

Flapen Score

Soap Flowers against its category

The dotted line is the Beauty average. Past it, Soap Flowers is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soap Flowers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soap Flowers 3.1M times last year and spent an estimated £2.4M. The top 5 brands take 80% of clicks. Demand peaks in Feb–Mar. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
-46.6%
Conversion, latest week
4.6%
Market size, estimated
£2.4Ma year
Peak month
March2.6× the quietest month
Top search term
flowers1.3M searches a year

02 · Price

A sale here is worth £16.99.

Listings sell for £16.99 on average, from £5.00 to £30.86. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £16.99 that is £51K to £68K a year per listing.

Average price
£16.99inside the $15 to $100 sweet spot
Price range
£5.00–£30.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
£51K–£68K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #162 within Bath & Body. It carries 850 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
65%
Out of stock, average day
3.1%
Average rank
#162in Bath & Body
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
850per listing
Listings tracked
31

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Soap Flowers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

37

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

13%

  • Brand 129%
  • Brand 217%
  • Brand 314%
  • Brand 412%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (5 brands, 13%)

Demand

Soap Flowers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.6×

Search terms

Top Soap Flowers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flowers1.3M/yr
  • flowers delivery next day prime667K/yr
  • fresh flowers245K/yr
  • flowers fresh bouquet213K/yr
  • flower122K/yr
  • fresh flowers delivery next day prime72K/yr
  • flowers birthday delivery next day prime33K/yr
  • flower bouquet64K/yr
  • bouquet of flowers58K/yr
  • bouquet28K/yr

Reviews and returns

What reviews say buyers love and hate about Soap Flowers

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
33%of negative reviews mention “Advertised Vs Actual Product”
0.1%of orders come back
“False advertising”
A buyer, on “Advertised Vs Actual Product”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Soap Flowers questions

Answered from the same tracked data.