soap flowers
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible£2.4M£2.4M/yr · 3.1M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.99avg listing price — sweet spot $15–$100
Review moat
Good850.29avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.00–£30.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-46.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, soap flowers is a £2.4M/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 62/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 150K–200K
- avg 3,000–4,000/product
- Revenue / yr
- £2.5M–£3.4M
- units × avg price
- Launch success
- —
- 0 of 3 new (360d)
- Conversion rate
- 4.6%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 74%
- Out of stock
- 3.1%
- Avg brand age
- 29 months
- Avg seller age
- 167 days
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
37
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
13%
- Morning Flowers29%
- PrestigeFlowers17%
- All Occasions14%
- Daily Flowers12%
- Morrisons8%
- Clare Florist8%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -46.6% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spring Symphony Fresh Flowers Rose Lily Gerbera Unique Birthday GiftExpressions of Love Arrangement Occasion for anniversary Thank youcelebrations Autumn Wedding.
Morning Flowers£20.104.4★1,630 rev
Peruvian Lily and Rose Bouquet Handcrafted Fresh Flowers Featuring Cerise Pink White and Yellow Alstroemeria with Belle Roses Long-Lasting Gift for Birthday Anniversary or Any Occasion
PrestigeFlowers£16.633.9★545 rev
Rose & Freesia Bouquet With White Roses Lilac Freesia & Foliage - Gift For Birthday Anniversary Thanks
All Occasions£17.333.6★748 rev
Astonishing Fresh Bouquet Yellow Roses Purple Limonium Bright Flowers | Distinctive Floral Celebration Birthdays Thank You Anniversary Autumn Arrangement Mum Gifts
Daily Flowers£16.604.2★827 rev
Pretty Pink Rose and Lily Fresh Flower Bouquet Gift Bag Handcrafted Autumn Floral Arrangement for Birthday Anniversary Get Well Thank You Festive Occasions Delivery
Morning Flowers£19.524.2★374 rev
Newest
by launch date
Homeland Florists Fresh Flowers Florists Choice Flower Bouquet Bespoke Hand-Tied Seasonal Floral Gift for Birthday Thank You Sympathy & Thinking of You
Homeland Florists£16.7531 rev
Florist Choice Surprise Premium Fresh Flower Bouquet Stunning Mixed Stems for: Birthdays Anniversaries & Sympathy Next day Flowers Delivery
PrestigeFlowers£18.2514 rev
Preserved Flowers Bouquet Flowers Delivery Next Day Prime Real Forever Roses Bouquet Last 3-5 Years for Women Mom Wife Girlfriend Anniversary Christmas Thanksgiving Birthday valentines for Her (Pink)
TYL&TYS£30.8614 rev
Morrisons Mixed Posy Flowers Bouquet
Morrisons£5.0035 rev
Morrisons Vibrant Flowers Bouquet
Morrisons£6.5322 rev
Trending
90-day click momentumFlorist Choice Surprise Premium Fresh Flower Bouquet Stunning Mixed Stems for: Birthdays Anniversaries & Sympathy Next day Flowers Delivery
PrestigeFlowers£18.253.4★
Florist Choice Fresh Flower Bouquet Stunning Mixed Stems for: Birthdays Anniversaries & Sympathy Next day Flowers Delivery (Standard)
PrestigeFlowers£19.723.4★
Preserved Flowers Bouquet Flowers Delivery Next Day Prime Real Forever Roses Bouquet Last 3-5 Years for Women Mom Wife Girlfriend Anniversary Christmas Thanksgiving Birthday valentines for Her (Pink)
TYL&TYS£30.864.8★
Homeland Florists Fresh Flowers Elegant Pink Flower Bouquet of Carnations & Gypsophila - Long Lasting Floral Gift - Perfect for Birthday Thank You Sympathy Get Well & Thinking of You
Homeland Florists£20.844.6★
Astonishing Fresh Bouquet Yellow Roses Purple Limonium Bright Flowers | Distinctive Floral Celebration Birthdays Thank You Anniversary Autumn Arrangement Mum Gifts
Daily Flowers£16.604.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Can't beat the price”
“Excellent Quality”
“Beautiful Gift”
“Lovely colours”
“As described”
“Good value, sturdy, does the job”
“fresh and smelled lovely”
“Beautiful flowers”
“They looked gorgeous”
“Were a nice size”
What buyers complain about
“False advertising”
“Not good quality or anything like what's advertised”
“Disappointed at cost”
“Very small bunch”
“Didnt last”
“Arrived wilted”
“Brown awful”
“No gift bag or box”
“They have ZERO smell”
“Wilting flowers next day”
Top return reasons
Common questions
- Is soap flowers profitable to sell on Amazon United Kingdom?
- The niche generates £2.4M/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -46.6%. Flapen's verdict: Worth a look (62/100).
- How competitive is the soap flowers niche?
- 11 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in soap flowers?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for soap flowers peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.6× the quietest.
- What does it cost to enter the soap flowers niche?
- Listings span £5.00–£30.86; the average listing price is £16.99 (sweet spot $15–$100). The average incumbent carries 850 reviews — the moat a new listing must climb.
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