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Soap Flowers

Soap Flowers shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 4% of 2,481 Beauty niches · +15 vs the category median of 47

Market size 95Growth 2Conversion 55Competition 60Returns 100Price range 61Avg price 80Brand share 42Review moat 66Quality gap 83
This niche Category average · 2,481 niches

Is Soap Flowers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Soap Flowers is a £2.4M/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 62/100.

Soap Flowers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -46.6% over the last 90 days and 4.6% of searches end in a purchase.

£2.4M

revenue / yr

Units sold / yr200K
Search volume / yr-46.6%3.1M
Conversion rate4.6%
Avg price£16.99

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers11 · 37
Top-5 product click share49%
Open market20%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement74%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews850

Top Soap Flowers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£97K£194K£291K£388K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

37

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

13%

  • Morning Flowers29%
  • PrestigeFlowers17%
  • All Occasions14%
  • Daily Flowers12%
  • Morrisons8%
  • Clare Florist8%
  • Open — no brand owns it (5 brands, 13%)

Soap Flowers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.1MCVR4.6%Products31Brands11Top 5 Brands80%OOS Rate3.1%Rating4.2★Reviews850Avg BSR#162
300K200KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.6×

Top Soap Flowers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • flowers1.3M/yr
  • flowers delivery next day prime667K/yr
  • fresh flowers245K/yr
  • flowers fresh bouquet213K/yr
  • flower122K/yr
  • fresh flowers delivery next day prime72K/yr
  • flowers birthday delivery next day prime33K/yr
  • flower bouquet64K/yr
  • bouquet of flowers58K/yr
  • bouquet28K/yr

What reviews say buyers love and hate about Soap Flowers

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Value For Money20%

Can't beat the price

Quality-Overall16%

Excellent Quality

Gifting Purpose15%

Beautiful Gift

Color14%

Lovely colours

Advertised Vs Actual Product9%

As described

What buyers complain about

95% of reviews
Advertised Vs Actual Product33%

False advertising

Quality-Overall16%

Not good quality or anything like what's advertised

Value For Money13%

Disappointed at cost

Size-Overall9%

Very small bunch

Durability9%

Didnt last

Soap Flowers return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
39%
2Quality-Overall
14%
3Size-Overall
9%
4Durability
8%
5Moist/Dry
7%

Common Soap Flowers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soap Flowers 62/100 on Amazon United Kingdom — Worth a look. The niche generates £2.4M/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -46.6% over the last 90 days.
Search demand for Soap Flowers on Amazon United Kingdom peaks in Feb–Mar, where the busiest month runs 2.6× the quietest.