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Spray Bottles

Pass

Spray Bottles scores 66 out of 100, a Pass. Shoppers spend an estimated $1.5M a year here, search demand grew +29.1% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 2,481 Beauty niches · +19 vs the category median of 47
Market size
£1.5M/yr2.8M searches / yr
90-day growth
+29.1%search demand this quarter
Competition
52%top-5 click share · 26 brands · 67 sellers

Flapen Score

Spray Bottles against its category

The dotted line is the Beauty average. Past it, Spray Bottles is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spray Bottles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spray Bottles 2.8M times last year and spent an estimated £1.5M. The top 5 brands take 60% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
+29.1%
Conversion, latest week
10.4%
Market size, estimated
£1.5Ma year
Peak month
July1.7× the quietest month
Top search term
spray bottles1.0M searches a year

02 · Price

A sale here is worth £5.27.

Listings sell for £5.27 on average, from £2.56 to £10.83. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At £5.27 that is £32K to £42K a year per listing.

Average price
£5.27under the $15 to $100 sweet spot
Price range
£2.56–£10.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
6,000–8,000
Revenue per listing a year
£32K–£42K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #15 within Tools & Accessories. It carries 5,098 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
8.6%
Average rank
#15in Tools & Accessories
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,098per listing
Listings tracked
33

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Spray Bottles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

67

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

52%

Top 20: 87%

Open market

35%

  • Brand 126%
  • Brand 211%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Spray Bottles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Spray Bottles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spray bottles1.0M/yr
  • spray bottle569K/yr
  • water spray bottle171K/yr
  • mist spray bottle91K/yr
  • hair spray bottle135K/yr
  • water spray bottle for hair132K/yr
  • spray bottles for hair138K/yr
  • spray bottles for cleaning96K/yr
  • water spray46K/yr
  • empty spray bottle63K/yr

Reviews and returns

What reviews say buyers love and hate about Spray Bottles

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Spray/Flow”
23%of negative reviews mention “Durability”
0.4%of orders come back
“Breaks easily”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Spray Bottles questions

Answered from the same tracked data.