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77

elycura collagen oil

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 96Conversion 84Competition 86Returns 100Price range 16Avg price 35Brand share 86Review moat 73Quality gap 96

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Growth

Incredible+139.5%

90-day search growth — must beat 0% to launch

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Competition

Great29%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good598.61

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£248K

£248K/yr · 261K searches

Avg price

Okay£10.24

avg listing price — sweet spot $15–$100

Price range

Bad£4.86–£16.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, elycura collagen oil is a £248K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 77/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

elycura collagen oil market data

Units sold / yr
20K–25K
avg 250–500/product
Revenue / yr
£205K–£256K
units × avg price
Launch success
10%
5 of 51 new (360d)
Conversion rate
9.3%
Avg BSR
#427
Page quality
0%
Prime
80%
Sponsored
100%
Out of stock
13.0%
Avg brand age
26 months
Avg seller age
160 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

87

Top-5 brand share

49%

Top 20: 83%

Top-5 click share

29%

Top 20: 68%

Open market

47%

  • Generic22%
  • kyno9%
  • Heyzeibo7%
  • DEJIN6%
  • Yabzfal5%
  • AuraBeen5%

Demand

Weekly Amazon search volume, last 15 weeks — +139.5% search growth over the last 90 days.
18K13KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Top elycura collagen oil search terms

  • collagen oil for skin tightening69K/yr
  • elycura collagen oil70K/yr
  • elycura collagen lifting body oil32K/yr
  • collagen oil27K/yr
  • collagen body oil15K/yr
  • collagen lifting body oil13K/yr
  • elycura collagen oil for skin tightening6K/yr
  • collagen oil for body9K/yr
  • collagen oil for skin and face7K/yr
  • collagen body oil skin tightening5K/yr
All search terms

Top elycura collagen oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£7K6%£15K9%£22K12%£30K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 54 tracked products in this niche — three views at once, no toggling.

What buyers say about elycura collagen oil

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel15%

“Leaves skin soft”

Quality-Overall12%

“Good quality oil at a reasonable price”

Suitability Combination Skin10%

“Great for skin”

Moist/Dry8%

“Great moisturiser”

Value For Money8%

“Worth the money”

Absorbency5%

“easily absorbed”

Smell5%

“smells lush”

Suitability Dry Skin4%

“the immediate improvement in my dry skin is very pleasing after a couple of days”

Brightness/Shine/Glow4%

“Face glow”

Advertised Vs Actual Product2%

“Does what it says”

What buyers complain about

Adhesion/Stickiness11%

“the stickiness remained”

Moist/Dry10%

“didn't even moisturise”

Suitability Dry Skin7%

“Not great on dry skin”

Allergies6%

“Allergic Reaction”

Functionality-Overall6%

“Poor results”

Value For Money5%

“Waste of money”

Skin Health4%

“Damage my skin”

Texture/Consistency-Overall3%

“Unusual texture”

Symptom Reduction3%

“after using daily for two weeks didn't notice any improvement”

Advertised Vs Actual Product3%

“Doesnt do what it says”

Top return reasons

Leak-Proof31%
Advertised Vs Actual Product17%
Moist/Dry9%
Oily/Greasy6%
Motor Power6%
Ingredients-Overall3%
Defective Material/Parts3%
Functionality-Overall2%
Skin Health2%
Color2%

Common questions

Is elycura collagen oil profitable to sell on Amazon United Kingdom?
The niche generates £248K/yr across 54 tracked products. 5 of 51 products launched in the last 360 days are still selling. 90-day search growth is +139.5%. Flapen's verdict: Worth a look (77/100).
How competitive is the elycura collagen oil niche?
40 brands and 87 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in elycura collagen oil?
Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Suitability Dry Skin. The return rate is 0.0%.
What does it cost to enter the elycura collagen oil niche?
Listings span £4.86–£16.88; the average listing price is £10.24 (sweet spot $15–$100). The average incumbent carries 599 reviews — the moat a new listing must climb.