Keratin Hair Treatment
Keratin Hair Treatment shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Is Keratin Hair Treatment profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Keratin Hair Treatment is a £552K/yr Amazon United Kingdom market (491K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 59/100.
Keratin Hair Treatment: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.9% over the last 90 days and 4.5% of searches end in a purchase.
£552K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 21 products
Top Keratin Hair Treatment products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SALON QUALITY KERATIN WITH PROFESSIONAL RESULTS. Brazilian Straight Purple Treatment Kit 1-3 APPLICATIONS Hair Straightening/Blow Dry/Smoothing/Home Use/Frizz Free
- Price
- £24.09
- Rating
- 4.1/5
- Reviews
- 3,258
- Age
- 9y ago
COCOCHOCO Gold 24k Keratin hair Treatment F100ml
- Price
- £14.44
- Rating
- 4.3/5
- Reviews
- 291
- Age
- 4y ago
KATIVA Brazilian Straightening Kit
- Price
- £10.72
- Rating
- 4.1/5
- Reviews
- 1,119
- Age
- 6y ago
Kallos Cosmetics KJMN Keratin Hair Mask for Dry Damaged and Chemically Treated Hair Nourishes and Helps Rebuild Natural Structure Enhances Shine and Texture with Milk Protein 1L
- Price
- £7.57
- Rating
- 4.3/5
- Reviews
- 14,973
- Age
- 11y ago
NYK1 StraightBond Keratin Hair Treatment Kit (with Aftercare Set) Genuine Brazilian Keratin Treatment Kit For Straight Frizz-Free Smooth Humid Resistant Hair Lasting 4 months - Formaldehyde-Free
- Price
- £38.91
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago
Trending
90-day click momentum
Moroccan Keratin FORMALDEHYDE-FREE Most Effective Brazilian Keratin Hair Blowout Straightening Smoothing Hair Treatment
- Price
- £24.33
- Rating
- 4.1/5
- Reviews
- 509
- Age
- 10y ago
Brazilian Keratin Kativa Straightening Treatment at Home with Hyaluronic Acid and Premium Serum
- Price
- £11.03
- Rating
- 4.1/5
- Reviews
- 1,216
- Age
- 3y ago
NYK1 StraightBond Keratin Hair Treatment Kit (with Aftercare Set) Genuine Brazilian Keratin Treatment Kit For Straight Frizz-Free Smooth Humid Resistant Hair Lasting 4 months - Formaldehyde-Free
- Price
- £38.91
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago
Kérastase Nutritive Nourishing Hair Serum with Niacinamide Overnight Leave-In Treatment for Dry Hair Lightweight and Non-Greasy 8H Magic Night Serum 90 ml
- Price
- £29.55
- Rating
- 4.6/5
- Reviews
- 7,865
- Age
- 3y ago
KATIVA Brazilian Straightening Kit
- Price
- £10.72
- Rating
- 4.1/5
- Reviews
- 1,119
- Age
- 6y ago
Newest
by launch date
Karseell Maca Essence Keratin Hair Straightening Kit 12 Weeks of Home Use Professional Straightening Straighten and Smooth Hair All Hair Types
- Price
- £23.89
- Rating
- 3.8/5
- Reviews
- 73
- Age
- 1y ago
NYK1 StraightBond Keratin Hair Treatment Kit (with Aftercare Set) Genuine Brazilian Keratin Treatment Kit For Straight Frizz-Free Smooth Humid Resistant Hair Lasting 4 months - Formaldehyde-Free
- Price
- £38.91
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago
Real BRAZILIAN STRAIGHT Keratin Straightening Treatment Kit Pro Result Keratin Protein Arganoil Collagen Amino Acid Straight shiny Hair Salon Results Lasts 3-9 months (STANDARD KIT)
- Price
- £33.79
- Rating
- 3.8/5
- Reviews
- 206
- Age
- 2y ago
Kérastase Nutritive Nourishing Hair Serum with Niacinamide Overnight Leave-In Treatment for Dry Hair Lightweight and Non-Greasy 8H Magic Night Serum 90 ml
- Price
- £29.55
- Rating
- 4.6/5
- Reviews
- 7,865
- Age
- 3y ago
Brazilian Keratin Kativa Straightening Treatment at Home with Hyaluronic Acid and Premium Serum
- Price
- £11.03
- Rating
- 4.1/5
- Reviews
- 1,216
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
66
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
15%
- COCOCHOCO27%
- Searching Plants Brazilian Straight23%
- KATIVA18%
- Kallos7%
- NYK16%
- Cocochoco Professional4%
- Open — no brand owns it (9 brands, 15%)
Keratin Hair Treatment demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Keratin Hair Treatment search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- keratin hair treatment213K/yr
- keratin treatment43K/yr
- keratin40K/yr
- cocochoco keratin treatment39K/yr
- brazilian keratin treatment kit33K/yr
- cocochoco20K/yr
- keratin straightening treatment16K/yr
- kativa brazilian straightening kit11K/yr
- hair keratin treatment10K/yr
- hair straightening treatment9K/yr
What reviews say buyers love and hate about Keratin Hair Treatment
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Excellent product with best results”
“Hair feels soft”
“saved myself the money”
“EASY to use”
“And, as an added bonus, it smells delightful”
What buyers complain about
53% of reviews“barely worked”
“Freeze, damage hair”
“The smell was completely intolerable for me”
“waste of money”
“it feels strange and dry”
Keratin Hair Treatment return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Keratin Hair Treatment questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
