Keratin Hair Treatment
MaybeAn estimated 0.2% of orders come back. But demand is soft, at +1.9% this quarter, so Keratin Hair Treatment is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,481 Beauty niches · +12 vs the category median of 4759
- Market size
- £552K/yr491K searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 56%top-5 click share · 15 brands · 66 sellers
Flapen Score
Keratin Hair Treatment against its category
The dotted line is the Beauty average. Past it, Keratin Hair Treatment is stronger. Inside it, weaker.
Market
The Keratin Hair Treatment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Keratin Hair Treatment 491K times last year and spent an estimated £552K. The top 5 brands take 82% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £552K a year.
- Searches, last 12 months
- 491K
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £552Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- keratin hair treatment213K searches a year
02 · Price
A sale here is worth £25.18.
Listings sell for £25.18 on average, from £3.77 to £91.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £25.18 that is £13K to £19K a year per listing.
- Average price
- £25.18inside the $15 to $100 sweet spot
- Price range
- £3.77–£91.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £13K–£19K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #164 within Hair Masks. It carries 2,712 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #164in Hair Masks
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,712per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Keratin Hair Treatment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
66
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
15%
- Brand 127%
- Brand 223%
- Brand 318%
- Brand 47%
- Brand 56%
- Brand 64%
- Open — no brand owns it (9 brands, 15%)
Demand
Keratin Hair Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Keratin Hair Treatment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- keratin hair treatment213K/yr
- keratin treatment43K/yr
- keratin40K/yr
- cocochoco keratin treatment39K/yr
- brazilian keratin treatment kit33K/yr
- cocochoco20K/yr
- keratin straightening treatment16K/yr
- kativa brazilian straightening kit11K/yr
- hair keratin treatment10K/yr
- hair straightening treatment9K/yr
Reviews and returns
What reviews say buyers love and hate about Keratin Hair Treatment
We read the reviews and the return reasons for every product selling here.
“barely worked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keratin Hair Treatment questions
Answered from the same tracked data.