Is bath bombs profitable to sell on Amazon United Kingdom?

The niche generates £1.2M/yr across 59 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Worth a look (61/100).

How competitive is the bath bombs niche?

33 brands and 52 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in bath bombs?

Top complaints mined from reviews: Size-Overall, Color, Smell. The return rate is 0.2%.

When does demand for bath bombs peak?

Demand peaks in Nov–Dec; the busiest month runs 8.5× the quietest.

What does it cost to enter the bath bombs niche?

Listings span £0.83–£21.01; the average listing price is £9.26 (sweet spot $15–$100). The average incumbent carries 2,223 reviews — the moat a new listing must climb.

bath bombs

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Market size

Great£1.2M

£1.2M/yr · 2.2M searches

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,222.78

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£0.83–£21.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.26

avg listing price — sweet spot $15–$100

Growth

Bad-32.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, bath bombs is a £1.2M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

bath bombs market data

Units sold / yr: 150K–200K; avg 2,000–2,500/product
Revenue / yr: £1.4M–£1.9M; units × avg price
Conversion rate: 6.0%
Avg BSR: #42
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 6.2%
Avg brand age: 36 months
Avg seller age: 158 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

30%

Top 20: 67%

Open market

45%

TTRWIN13%
Aofmee10%
ZIMPLI9%
Maylawn8%
Lanwexy7%
leoce7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.5×

Open Trend

Top bath bombs search terms

bath bombs821K/yr -29.5%5.1% conv.
bath bombs for kids382K/yr -41.9%5.5% conv.
kids bath bombs171K/yr -25.6%5.0% conv.
bath bomb174K/yr -25.0%4.3% conv.
lush bath bombs143K/yr -29.9%1.2% conv.
bath bombs for women gifts193K/yr -50.9%7.5% conv.
bath bombs for women38K/yr -10.4%6.3% conv.
bath bombs kids25K/yr -13.2%5.1% conv.
bathbombs24K/yr -19.9%5.1% conv.
childrens bath bombs20K/yr -39.8%5.3% conv.

All search terms

Top bath bombs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12 pcs TTRWIN Bath Bomb Gift Set with Surprise Toys Inside Organic and All Natural Ingredients Bubble Bath Bombs Fizzes Spa Ideal Birthday Easter for Boys & Girls

TTRWIN£8.294.5★1,571 rev

Bath Bombs Gift Set 12pcs Handmade Fizzy Bubble Bath Bombs Vegan & Cruelty Free Perfect for Bubble and Spa Bath Birthday Mothers Day Gifts Idea for Her/Him Wife Girlfriend

Maylawn£7.434.6★3,871 rev

Bath Bombs Lanwexy 8 Large Bath Bombs Set for Women.Organic Natural Handmade Aroma Pure Essential Oil Bubble Bath Balls.Fragrant Spa to Moisturize Dry Skin.Birthday Mothers Day Present

Lanwexy£7.904.7★2,023 rev

ZIMPLI - Large Cloud Rainbow Baff Bombz Create a Rainbow Effect fizzing bathtime Adventure Bath Bomb Fizzing Fun for Children 4 5 6 7 8 9

ZIMPLI£3.344.5★1,229 rev

Fafamara 24pcs Bath Bombs Gift Set Organic and All Natural Ingredients Bubble Bath Bombs Fizzes Spa

Fafamara£11.244.7★881 rev

Newest

by launch date

Kids Bath Bombs Fizzy Bath Bubbles with Cocoa & Shea Butter Surprise Bath Bombs for Kids Gentle on Delicate Skin Colourful Bathtime Fun for Children Ideal Gift for Boys & Girls 6 Pack

Abodiuss£9.9712 rev

2mo ago

Aofmee Bath Bombs for Kids 12 Pcs Kids Bath Bombs Essential Oil Natural Organic Bath Bomb Gift for Children Boys Girls Fizzies Spa Kit Present for Birthday Christmas Easter

Aofmee£11.236,745 rev

5mo ago

12 Pack Bath Bombs for Kids Girls with Surprise Toys Inside Fun Kids Safe Handmade Natural Bubble Spa Bath Ball with Jewelry Toys Bath Bomb Gifts for Birthday Christmas Holiday for Girls Ages 3-12

HUADUOO£8.47180 rev

1y ago

60 Pcs Bath Bombs Set - Massive Quantity Natural Bath Bombs for Kids/Women/Men Individually Wrapped Handmade Organic Bath Supplies Relaxing Kit - for Birthday Christmas Mothers Day

PickMora£16.474,731 rev

1y ago

48pcs Bath Bombs for Kids with Toy Inside Organic Colorful Bubble Bath for Kids Safe Best Birthday Party Easter Bath Bombs Gift Set for Girls and Boys

leoce£21.0196 rev

1y ago

What buyers say about bath bombs

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose21%

“Beautiful Gift”

Smell19%

“Beautiful scent”

Value For Money14%

“Excellent value for money”

Quality-Overall13%

“Excellent quality”

Color7%

“The colours are pretty”

Fun/Entertainment Experience3%

“Great fun”

Soft Feel2%

“Soft, cosy, well made”

Advertised Vs Actual Product2%

“As pictured”

Allergies2%

“have had no irritation whatsoever”

Size-Overall1%

“Fits beautifully”

What buyers complain about

Size-Overall16%

“supper small”

Color11%

“Colour was dull”

Smell10%

“Smell is not strong at all as others have described”

Value For Money10%

“waste of money”

Advertised Vs Actual Product9%

“Not as described”

Quality-Overall5%

“the toy dinosaurs are very poor quality”

Durability4%

“just fell apart”

Functionality-Overall3%

“didn't work very well - expected it to fizz around to make the rainbow line”

Allergies3%

“Caused strong allergic reaction in a child”

Solubility2%

“they were very slow to dissolve”

Top return reasons

Advertised Vs Actual Product15%

Functionality-Overall12%

Quality-Overall9%

Smell9%

Size-Overall8%

Age Suitability6%

Ingredients-Overall4%

Gifting Purpose4%

Value For Money4%

Defective Material/Parts3%

Common questions

Is bath bombs profitable to sell on Amazon United Kingdom?: The niche generates £1.2M/yr across 59 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Worth a look (61/100).
How competitive is the bath bombs niche?: 33 brands and 52 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in bath bombs?: Top complaints mined from reviews: Size-Overall, Color, Smell. The return rate is 0.2%.
When does demand for bath bombs peak?: Demand peaks in Nov–Dec; the busiest month runs 8.5× the quietest.
What does it cost to enter the bath bombs niche?: Listings span £0.83–£21.01; the average listing price is £9.26 (sweet spot $15–$100). The average incumbent carries 2,223 reviews — the moat a new listing must climb.

bath bombs

bath bombs market data

Competition & brand share

Demand & seasonality

Top bath bombs search terms

Top bath bombs products on Amazon

Top sellers

Newest

Trending

What buyers say about bath bombs

What buyers love

What buyers complain about

Top return reasons

Common questions

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