bath bombs
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Market size
Great£1.2M£1.2M/yr · 2.2M searches
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,222.78avg incumbent reviews — the moat a new listing must climb
Price range
Okay£0.83–£21.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bath bombs is a £1.2M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 150K–200K
- avg 2,000–2,500/product
- Revenue / yr
- £1.4M–£1.9M
- units × avg price
- Launch success
- 17%
- 1 of 6 new (360d)
- Conversion rate
- 6.0%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 6.2%
- Avg brand age
- 36 months
- Avg seller age
- 158 days
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
52
Top-5 brand share
48%
Top 20: 91%
Top-5 click share
30%
Top 20: 67%
Open market
45%
- TTRWIN13%
- Aofmee10%
- ZIMPLI9%
- Maylawn8%
- Lanwexy7%
- leoce7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 59 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 pcs TTRWIN Bath Bomb Gift Set with Surprise Toys Inside Organic and All Natural Ingredients Bubble Bath Bombs Fizzes Spa Ideal Birthday Easter for Boys & Girls
TTRWIN£8.294.5★1,571 rev
Bath Bombs Gift Set 12pcs Handmade Fizzy Bubble Bath Bombs Vegan & Cruelty Free Perfect for Bubble and Spa Bath Birthday Mothers Day Gifts Idea for Her/Him Wife Girlfriend
Maylawn£7.434.6★3,871 rev
Bath Bombs Lanwexy 8 Large Bath Bombs Set for Women.Organic Natural Handmade Aroma Pure Essential Oil Bubble Bath Balls.Fragrant Spa to Moisturize Dry Skin.Birthday Mothers Day Present
Lanwexy£7.904.7★2,023 rev
ZIMPLI - Large Cloud Rainbow Baff Bombz Create a Rainbow Effect fizzing bathtime Adventure Bath Bomb Fizzing Fun for Children 4 5 6 7 8 9
ZIMPLI£3.344.5★1,229 rev
Fafamara 24pcs Bath Bombs Gift Set Organic and All Natural Ingredients Bubble Bath Bombs Fizzes Spa
Fafamara£11.244.7★881 rev
Newest
by launch date
Bath Bombs for Kids 6 Packs Kids Bubble Bath Bombs for Kids Ages Bubble Bath Kids Nontoxic | Fizzes Fun Science Toddler Bath Color Tablets Gift for Boys and Girls
FUBAOLIN£10.2818 rev
Bath Bombs for Kids with Magic Bubble - 6Pack Bathbombs Gift Set for Children Funning Natural&Organic Home Spa for Women Girls Fruity Bath Balls with Reusable Potion Jars for Birthday or Christmas
MOSHFIZZ£9.9749 rev
Kids Bath Bombs Fizzy Bath Bubbles with Cocoa & Shea Butter Surprise Bath Bombs for Kids Gentle on Delicate Skin Colourful Bathtime Fun for Children Ideal Gift for Boys & Girls 6 Pack
Abodiuss£9.9712 rev
Aofmee Bath Bombs for Kids 12 Pcs Kids Bath Bombs Essential Oil Natural Organic Bath Bomb Gift for Children Boys Girls Fizzies Spa Kit Present for Birthday Christmas Easter
Aofmee£11.236,745 rev
NEWFEIFAN Bath Bombs for Women & Men Gift Set - 24 Pack
NEWFEIFAN£12.48365 rev
Trending
90-day click momentumBath Bombs for Kids with Magic Bubble - 6Pack Bathbombs Gift Set for Children Funning Natural&Organic Home Spa for Women Girls Fruity Bath Balls with Reusable Potion Jars for Birthday or Christmas
MOSHFIZZ£9.974.5★
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
Jeasona£7.574.7★
Bath Bombs for Kids 6 Packs Kids Bubble Bath Bombs for Kids Ages Bubble Bath Kids Nontoxic | Fizzes Fun Science Toddler Bath Color Tablets Gift for Boys and Girls
FUBAOLIN£10.284.2★
Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water | Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Tub Works£9.624.4★
Kids Bath Bombs Fizzy Bath Bubbles with Cocoa & Shea Butter Surprise Bath Bombs for Kids Gentle on Delicate Skin Colourful Bathtime Fun for Children Ideal Gift for Boys & Girls 6 Pack
Abodiuss£9.974.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Gift”
“Beautiful scent”
“Excellent value for money”
“Excellent quality”
“The colours are pretty”
“Great fun”
“Soft, cosy, well made”
“As pictured”
“have had no irritation whatsoever”
“Fits beautifully”
What buyers complain about
“supper small”
“Colour was dull”
“Smell is not strong at all as others have described”
“waste of money”
“Not as described”
“the toy dinosaurs are very poor quality”
“just fell apart”
“didn't work very well - expected it to fizz around to make the rainbow line”
“Caused strong allergic reaction in a child”
“they were very slow to dissolve”
Top return reasons
Common questions
- Is bath bombs profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 59 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Worth a look (61/100).
- How competitive is the bath bombs niche?
- 33 brands and 52 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in bath bombs?
- Top complaints mined from reviews: Size-Overall, Color, Smell. The return rate is 0.2%.
- When does demand for bath bombs peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.5× the quietest.
- What does it cost to enter the bath bombs niche?
- Listings span £0.83–£21.01; the average listing price is £9.26 (sweet spot $15–$100). The average incumbent carries 2,223 reviews — the moat a new listing must climb.
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